Brand & Marketing Manager – Retail/Industrial

Robert Half is working with a client who is looking for a hands-on Marketing Manager with experience supporting big‑box or industrial retail accounts. This role is fully onsite (5 days a week) and focuses on strengthening partnerships with major retailers, managing product presentation both in-store and online, and executing marketing initiatives that drive visibility and sales.

• Build and maintain strong working relationships with marketing teams at major big‑box retailers.
• Ensure all in‑store and online product placements are accurately represented, optimized, and performing as intended.
• Develop, launch, and manage ongoing online marketing campaigns to support product awareness and sales.
• Oversee updates to online product pages, ensuring content, imagery, and positioning are compelling and accurate.
• Manage packaging design and layout across product categories; collaborate with customer brand teams to ensure compliance with brand guidelines.
• Maintain retail partners’ online product databases with consistent, up‑to‑date information.
• Manage updates to in‑store assets, including signage, photography, planograms, and product groupings.
• Own budgeting for direct marketing initiatives tied to existing retail accounts.
• Review and update promotional content to ensure accuracy, consistency, and brand alignment across all platforms.
• Participate in trade shows and industry events as needed.
• Stay current on market trends, competitive activity, and category insights to support long‑term marketing strategy.
• Support new business development by identifying key contacts, building relationships, and participating in client engagement activities with major retail targets.

Requirements:

• Minimum of 5 years of marketing management experience.
• Strong experience working with big‑box or industrial retail customers
• Background in retail or partner marketing strongly preferred.
• Experience managing packaging, merchandising, retail content, and product presentation across both in-store and digital channels.
• Strong communication, project management, and cross-functional collaboration skills.