
SMB Account Executive (Founding AE)
PLAYBOOK, Austin, TX, United States
About the job
The Company:
- Global B2B SaaS platform focused on operational productivity for SMBs
- Recently funded high-growth company entering the next phase of global expansion
- Strong traction in Asia with increasing international demand
- US market identified as the next major growth engine
- First US hire to establish presence and build early customer base
Responsibilities
- Founding Account Executive responsible for launching the US market (Austin based)
- Working directly with the CEO and global leadership team
- Responsible for landing the first cohort of US customers and building early market traction
- Clear pathway to build and scale the North American sales presence as the team grows
This position will:
- Drive new logo acquisition across the US market
- Build the early sales playbook and refine messaging for US customers
- Execute a balanced pipeline of outbound prospecting and inbound opportunities
- Run discovery-led sales conversations with SMB and mid-market buyers
- Own the full sales cycle from first conversation through close
- Identify early market signals and iterate on positioning and GTM strategy
- Work closely with Product, Marketing, and Customer Success to shape early US growth
- Provide market feedback directly to leadership as the company expands internationally
Qualifications
- 3+ years of B2B SaaS sales experience
- Experience in startup or early-stage environments is highly advantageous
- Proven ability to generate pipeline through outbound prospecting
- Comfortable running consultative discovery-led sales cycles
- Strong ownership mentality and ability to operate in ambiguous environments
- Entrepreneurial mindset with interest in building a new market from the ground up
- Open to travel and collaboration with global teams