Regional Marketing Manager - Club Pilates
Xponential Fitness, LLC, Irvine, CA, United States
Job Title:
Regional Marketing Manager - Club Pilates Salary Range:
$80,000 - $92,500 Reports To:
Director of Brand Marketing - Club Pilates Work Schedule:
Monday - Thursday in office, Fridays WFH Who We Are Xponential Fitness, LLC (NYSE: XPOF) is a leading global franchisor of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength-training, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally. Xponential’s portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; StretchLab, a concept offering one-on-one and group stretching services; YogaSix, one of the largest franchised yoga brands in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and one of the largest Barre brand in the United States; and BFT, a functional training and strength-based program. Position Summary The Regional Marketing Manager – Club Pilates drives studio growth across an assigned territory by leading regional and local marketing strategy, coaching franchisees, and operationalizing campaigns that increase intro visits, memberships, and member lifetime value. Key Responsibilities: Develop and execute regional marketing plans that support acquisition, retention, and brand awareness across all studios in the territory. Coach franchise owners and studio managers on local marketing best practices, including grassroots, community partnerships, referral programs, and in-studio activations. Localize and roll out national campaigns, promotions, and brand initiatives, ensuring they are executed consistently and on time at the studio level. Analyze regional performance (leads, trial offers, intro packages, memberships, cost per lead, cost per acquisition) and recommend actions to improve ROI. Partner with the centralized/corporate marketing team on paid media, email, CRM, and social plans that drive traffic and conversion for studios in the region. Lead regular check-ins to review marketing calendars, KPIs, lead follow-up processes, and sales funnels. Support new studio openings and key events (pre-sale, soft opening, grand opening, anniversaries) with launch playbooks, marketing timelines, and vendor coordination. Ensure brand standards are upheld across all local marketing touchpoints, including social content, email, print collateral, and community-facing materials. Identify high-performing studios and codify their marketing playbooks into scalable templates, trainings, and tools for the wider region. Coordinate with operations, sales, and brand leadership to align marketing initiatives with broader business goals and franchisee needs. Salary Range: $80,000 - $92,500 USD per year depending on experience Comprehensive Medical, Dental and Vision benefits FSA/HSA Plans Annual bonus opportunities Monthly Cell Phone Allowance 401k plan with 4% company match Complimentary corporate memberships to XPLUS and XPASS Exclusive discounts on retail brand merchandise Required Qualifications:
3–5 years of marketing experience, preferably in multi-location, franchise, or retail/fitness environments. Strong understanding of local store marketing, demand generation, and full-funnel member journeys (lead → intro offer → member → retention/reactivation). Experience coaching non-marketers (owners/GMs/front-desk) to execute playbooks and follow lead management processes. Comfortable with marketing and sales technology (CRM, marketing automation, paid media platforms, reporting dashboards). Data-driven mindset with the ability to translate performance metrics into clear, actionable recommendations. Excellent communication and presentation skills; able to influence and build trust with franchisees and cross-functional partners. Xponential Fitness LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws.
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Regional Marketing Manager - Club Pilates Salary Range:
$80,000 - $92,500 Reports To:
Director of Brand Marketing - Club Pilates Work Schedule:
Monday - Thursday in office, Fridays WFH Who We Are Xponential Fitness, LLC (NYSE: XPOF) is a leading global franchisor of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength-training, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally. Xponential’s portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; StretchLab, a concept offering one-on-one and group stretching services; YogaSix, one of the largest franchised yoga brands in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and one of the largest Barre brand in the United States; and BFT, a functional training and strength-based program. Position Summary The Regional Marketing Manager – Club Pilates drives studio growth across an assigned territory by leading regional and local marketing strategy, coaching franchisees, and operationalizing campaigns that increase intro visits, memberships, and member lifetime value. Key Responsibilities: Develop and execute regional marketing plans that support acquisition, retention, and brand awareness across all studios in the territory. Coach franchise owners and studio managers on local marketing best practices, including grassroots, community partnerships, referral programs, and in-studio activations. Localize and roll out national campaigns, promotions, and brand initiatives, ensuring they are executed consistently and on time at the studio level. Analyze regional performance (leads, trial offers, intro packages, memberships, cost per lead, cost per acquisition) and recommend actions to improve ROI. Partner with the centralized/corporate marketing team on paid media, email, CRM, and social plans that drive traffic and conversion for studios in the region. Lead regular check-ins to review marketing calendars, KPIs, lead follow-up processes, and sales funnels. Support new studio openings and key events (pre-sale, soft opening, grand opening, anniversaries) with launch playbooks, marketing timelines, and vendor coordination. Ensure brand standards are upheld across all local marketing touchpoints, including social content, email, print collateral, and community-facing materials. Identify high-performing studios and codify their marketing playbooks into scalable templates, trainings, and tools for the wider region. Coordinate with operations, sales, and brand leadership to align marketing initiatives with broader business goals and franchisee needs. Salary Range: $80,000 - $92,500 USD per year depending on experience Comprehensive Medical, Dental and Vision benefits FSA/HSA Plans Annual bonus opportunities Monthly Cell Phone Allowance 401k plan with 4% company match Complimentary corporate memberships to XPLUS and XPASS Exclusive discounts on retail brand merchandise Required Qualifications:
3–5 years of marketing experience, preferably in multi-location, franchise, or retail/fitness environments. Strong understanding of local store marketing, demand generation, and full-funnel member journeys (lead → intro offer → member → retention/reactivation). Experience coaching non-marketers (owners/GMs/front-desk) to execute playbooks and follow lead management processes. Comfortable with marketing and sales technology (CRM, marketing automation, paid media platforms, reporting dashboards). Data-driven mindset with the ability to translate performance metrics into clear, actionable recommendations. Excellent communication and presentation skills; able to influence and build trust with franchisees and cross-functional partners. Xponential Fitness LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws.
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