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CRM Strategy Lead: Health Member Engagement (Hybrid)

Highmark Health, Topeka, KS, United States


A leading healthcare organization is seeking a Marketing Strategy professional to support member activation and engagement. Responsibilities include executing marketing campaigns, personalizing customer journeys, and performing ongoing analysis for optimization. The ideal candidate will have 5 years of experience in marketing strategy with strong CRM and data analytics skills. This position can be performed remotely or hybrid, with specific local requirements for on-site work. #J-18808-Ljbffr