Center Director

Code Ninjas Richmond Center Director

The Center Director is the business and growth leader of Code Ninjas Richmond. This role owns sales performance, enrollment growth, and community partnerships, while ensuring an exceptional experience for families, students, and staff. This is not a passive management roleyou'll be out in the community, building relationships, driving tours, closing enrollments, and positioning Code Ninjas Richmond as the go-to STEM education center in Richmond. Key responsibilities include: Sales & Revenue Growth (Primary Focus) Own monthly and quarterly enrollment and revenue targets Convert leads into enrollments through tours, follow-ups, and strong family relationships Drive sales for: membership programs, camps (summer, winter, spring, PD days), birthday parties and events Track leads, conversions, and pipeline using CRM tools Develop and execute local sales initiatives and promotions Community Partnerships & Outreach Build and maintain partnerships with local schools (public, private, charter), PTAs and after-school programs, local businesses and organizations Represent Code Ninjas Richmond at school events, fairs, and community events Create mutually beneficial partnerships (fundraisers, workshops, demos, referral programs) Position Code Ninjas Richmond as a trusted local education partner Marketing & Local Visibility Support execution of local marketing campaigns (social media, email, events) Collaborate with ownership on promotional strategies Generate grassroots leads through in-person outreach and partnerships Encourage reviews, referrals, and word-of-mouth growth Operations & Team Leadership Lead and manage front desk staff and instructors Ensure excellent customer experience from first inquiry to ongoing membership Maintain center standards, scheduling, and day-to-day operations Train staff on sales conversations and customer engagement Monitor KPIs and report performance to ownership Parent & Ninja Experience Serve as the main point of contact for families Handle escalations with professionalism and empathy Build long-term relationships with parents and students Ensure families feel informed, supported, and excited about their ninja's progress Qualifications Proven experience in sales, business development, or center management Strong relationship-building and communication skills Comfortable with outbound outreach and in-person networking Goal-driven, organized, and results-oriented Experience in education, enrichment programs, or kids' services is a plus CRM, scheduling, and basic reporting experience preferred What Success Looks Like Consistent enrollment growth month over month Strong presence in local schools and community organizations High tour-to-enrollment conversion rates Positive parent feedback and retention A motivated, customer-focused team Why Join Code Ninjas Richmond? Make a real impact on kids' futures through technology education Lead growth in a community-focused, mission-driven business Opportunity to shape partnerships and sales strategy locally Room to grow with performance-based incentives Compensation: $15.00 - $20.00 per hour