Product Marketer
ARCH COMPANY, New York, NY, United States
Product Marketer
We're looking for an experienced Product Marketer to join our team at Arch. In this role, you'll be responsible for developing and executing marketing strategies and content, creating compelling product messaging, and driving adoption of our products across key customer segments. What You'll Do
Develop and execute comprehensive marketing strategies for new product launches and feature releases
Create compelling product positioning, messaging, and value propositions that resonate with target audiences
Conduct market research and competitive analysis to inform GTM strategy and positioning
Collaborate closely with product, sales, and customer success teams to ensure alignment on product strategy
Create high-quality marketing content including product briefs, case studies, blog posts, and sales enablement materials
Develop and maintain product marketing collateral and ensure consistency across all customer touchpoints
Analyze product performance metrics and customer feedback to optimize marketing strategies
Present product updates and insights to internal stakeholders and external audiences
Who You Are
5-10 years of experience in product marketing, preferably in B2B SaaS or technology companies
Proven track record of successful product launches and go-to-market execution
Exceptional written and verbal communication skills with the ability to distill complex technical concepts into clear, compelling narratives
Strong analytical skills and data-driven approach to decision making
Experience working cross-functionally with product, sales, and marketing teams
Self-starter with the ability to work independently and manage multiple priorities
Deep customer obsession and understanding of user needs
Experience with marketing automation tools and analytics platforms
We're looking for an experienced Product Marketer to join our team at Arch. In this role, you'll be responsible for developing and executing marketing strategies and content, creating compelling product messaging, and driving adoption of our products across key customer segments. What You'll Do
Develop and execute comprehensive marketing strategies for new product launches and feature releases
Create compelling product positioning, messaging, and value propositions that resonate with target audiences
Conduct market research and competitive analysis to inform GTM strategy and positioning
Collaborate closely with product, sales, and customer success teams to ensure alignment on product strategy
Create high-quality marketing content including product briefs, case studies, blog posts, and sales enablement materials
Develop and maintain product marketing collateral and ensure consistency across all customer touchpoints
Analyze product performance metrics and customer feedback to optimize marketing strategies
Present product updates and insights to internal stakeholders and external audiences
Who You Are
5-10 years of experience in product marketing, preferably in B2B SaaS or technology companies
Proven track record of successful product launches and go-to-market execution
Exceptional written and verbal communication skills with the ability to distill complex technical concepts into clear, compelling narratives
Strong analytical skills and data-driven approach to decision making
Experience working cross-functionally with product, sales, and marketing teams
Self-starter with the ability to work independently and manage multiple priorities
Deep customer obsession and understanding of user needs
Experience with marketing automation tools and analytics platforms