Marketing & Digital Content Coordinator

Bring Creativity to the Community – Join Us as a Marketing & Digital Content Coordinator! Do you love telling stories that inspire action and bring people together? The City of Kentwood Parks and Recreation Department is looking for a creative, strategic, and detail-oriented Marketing & Digital Content Coordinator to help elevate our visibility and connect our community to the experiences we offer. In this role, you’ll blend creativity with strategy, capturing moments, creating compelling digital content, and using data-driven insights to expand our reach and engagement. What You’ll Do As our Marketing & Digital Content Coordinator, you’ll play a key role in shaping how our programs, events, and services connect with residents. You will: Develop and implement annual marketing plans and campaigns to increase participation and awareness Create and manage digital content across social media, website, and email platforms Produce engaging multimedia content including photos, videos, graphics, and written content Capture and coordinate live event coverage through photography and video Oversee website and social platforms to ensure content is current, accessible, and aligned with goals Coordinate media relations, news releases, and public information efforts Collaborate across teams to align marketing with department goals and initiatives Track performance, analyze engagement metrics, and optimize campaigns using data and best practices Support sponsorships, fundraising efforts, and community outreach initiatives Every day, you’ll help tell Kentwood’s story in meaningful ways, connecting people to programs, events, and opportunities that enrich the community. About You You’re a creative storyteller and strategic thinker who thrives in a collaborative environment. You’re just as comfortable behind a camera or designing content as you are analyzing performance metrics and planning campaigns. Minimum Requirements Bachelor’s degree in Marketing, Communications, Digital Media, Graphic Design, or a related field Three (3) years of professional marketing and/or digital content experience (or equivalent combination) Strong writing, editing, and communication skills Experience creating digital content across multiple platforms (social, web, video, etc.) Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Microsoft Office Experience with social media tools, content management systems, and analytics platforms (e.g., Google Analytics) Valid Michigan Driver’s License For more details about responsibilities and qualifications, please review the full job description . Pay & Benefits Hourly pay range: $25.99–$33.20, depending on experience 10% employer retirement contribution—well above industry average Up to 4 weeks vacation, 12 sick days, 11 holidays, and 3 personal days annually 4–6 weeks fully paid parental leave Excellent medical, dental & vision insurance with minimal cost Free telehealth, EAP access, life insurance, and long-term disability coverage Paid certifications, trainings, and career development opportunities Employee discounts on recreation programs and rentals Why join the Kentwood Parks and Recreation team The Kentwood Parks and Recreation Department enriches the lives of community members through recreational classes, programs, and activities. As well as providing green spaces, a community farmers market, community events, and very soon, a Community Center. Within Kentwood’s 21 square miles, Parks and Recreation oversees: 15 parks covering more than 300 acres 13+ miles of non-motorized trails Splashpads, pickleball courts, playgrounds, and gathering spaces Variety of rental facilities available 1000+ recreation programs and community events each year Apply Today! If you’re ready to combine creativity, digital content, and strategy in a role that makes a real impact, we’d love to hear from you! #J-18808-Ljbffr