Public Relations Associate Specialist

Overview A CUSA Public Relations Associate assists in planning and executing communication strategies that promote and protect the organization’s reputation. The role involves working with media, managing content, and supporting PR campaigns to increase brand awareness and maintain strong relationships with stakeholders. This position is full time and offers a hybrid work schedule requiring in-office presence on certain days with the option to work from home the remainder of the week, subject to business needs. Responsibilities Draft press releases, media pitches, and other communication materials. Support PR campaigns and brand awareness initiatives. Maintain relationships with journalists, media outlets, and influencers. Monitor media coverage and prepare reports on PR performance. Assist with corporate communications, social media messaging, and public announcements. Coordinate events such as press conferences, product launches, and media briefings. Support Corporate Social Responsibility (CSR) and community engagement initiatives. Track industry news and identify media opportunities. Required Skills Strong written and verbal communication skills Media relations and storytelling ability Social media and digital communication knowledge Organizational and project management skills Attention to detail and ability to meet deadlines Basic knowledge of branding and corporate communications Typical Qualifications Bachelor’s degree in Public Relations, Communications, Marketing, or Journalism Internship or entry-level experience in PR, communications, or media relations Goal of the Role The main goal of a Public Relations Associate is to support effective communication strategies that strengthen the organization’s reputation, increase media visibility, and enhance Canon brand awareness. About You: Skills & Expertise Education Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or English Studies Key Skills Strong writing and editing skills Media communication skills Social media management Research and reporting Event coordination Crisis communication basics Good public speaking and interpersonal skills Technical / Digital Skills Press release writing Media monitoring tools Social media platforms (e.g., Instagram, X/Twitter, LinkedIn) Basic analytics and reporting Content management systems (CMS) Experience Internship experience in PR, marketing, or media Experience with press releases, media lists, campaign support, and event planning Writers create press releases and media pitches; build relationships with journalists; support PR campaigns; track media coverage; help organize press events Compensation Salary range: $66,300 - $73,650 annually. About Canon U.S.A. Canon U.S.A., Inc. provides consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. Canon Inc. ranks in the top-10 for U.S. patents granted for 41 consecutive years. Canon U.S.A. is committed to its Kyosei philosophy of social and environmental responsibility. Visit www.usa.canon.com and connect with us on LinkedIn at https://www.linkedin.com/company/canonusa. What We Offer We offer a full range of rewards and competitive compensation and benefits, including: Employee referral bonus Employee discounts “Dress for Your Day” attire program Volunteer opportunities Canon welcome kit and official merchandise Note: This description includes terms such as hybrid work arrangement and the expectation of legal eligibility to work in the United States. Canon U.S.A. complies with applicable laws and maintains an explicit stance on equal employment opportunity. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. Posting/eligibility details and benefits information are subject to change. For current postings, visit https://www.usa.canon.com/about-us/life-at-canon. #J-18808-Ljbffr