Brand Manager

The #1 Selling Hispanic Tea Brand in the U.S., Tadin Herb & Tea Co. has been rooted in wellness and inspired by the rich herbal traditions of Latino culture since 1982. Family-owned and proudly based in Los Angeles, we blend authenticity with innovation to craft teas and herbs that bring comfort, healing, and joy — una taza a la vez. Our Values Teamwork – Collaboration is at the heart of Tadin’s success. Pride and Loyalty – We honor our heritage and remain committed to growing the brand with integrity. Entrepreneurial Environment – We embrace creativity, curiosity, and innovation. Consumer Focused – Our consumers are at the center of every decision we make. Integrity – We operate with honesty, transparency, and accountability. Commitment to Excellence – We continuously seek improvement. Hard Work – We are a hands‑on, results‑driven organization. Family / Community / Balance – We value balance and mutual support. Casual, Collegial Environment – Professional, collaborative, and approachable. Position Summary The Brand Manager is responsible for executing Tadin’s brand strategy across marketing, product initiatives, and consumer‑facing channels. Reporting directly to the Brand Strategist, this role supports the execution of brand programs, product launches, and integrated campaigns while ensuring consistency across all touchpoints. This is a hands‑on role that works closely with internal teams and external partners to bring brand initiatives to life and support continued growth across both Hispanic and mainstream markets. Duties and Responsibilities Brand Execution & Marketing Leadership Lead the day‑to‑day execution of Tadin’s brand and marketing strategy as defined by the Brand Strategist Translate brand strategy into actionable marketing plans, campaigns, and timelines Ensure consistent brand messaging, visual standards, and tone across all channels Serve as the primary owner of marketing execution across digital, retail, and experiential platforms Team Management & Cross‑Functional Leadership Manage and support the internal marketing team, including the Marketing Coordinator, Social Media Manager, E‑commerce Coordinator, and external agency partners Set clear priorities, timelines, and expectations to ensure efficient execution of projects Provide guidance, feedback, and development support to team members Collaborate closely with Sales, Operations, Finance, Quality, and Creative teams to ensure alignment across departments Budget Ownership & Resource Management Manage the marketing budget, including forecasting, tracking, and optimization of spend Ensure marketing investments align with business priorities and deliver strong ROI Oversee vendor, agency, and contractor relationships, including scopes of work and deliverables Product Development & Launch Execution Support product development from concept through launch in partnership with internal teams Manage timelines for packaging, positioning, and go‑to‑market execution Coordinate cross‑functional efforts to ensure successful product launches Support SKU rationalization and product lifecycle management initiatives Campaign & Brand Management Lead execution of integrated marketing campaigns across digital, retail, influencer, and experiential channels Oversee seasonal, cultural, and retail‑driven initiatives (e.g., Hispanic Heritage Month, promotional programs) Ensure all campaigns align with brand standards and strategic objectives Manage external agencies and vendors to ensure quality, timeliness, and consistency Digital Marketing & Communications Oversee execution of social media, influencer, and content strategies Partner with internal and external teams on paid media, e‑commerce, and digital initiatives Ensure consistency of brand voice and storytelling across all platforms Events & Experiential Marketing Oversee planning and execution of trade shows, brand events, and experiential activations Ensure events are aligned with brand strategy and deliver strong consumer engagement Support amplification of events across digital, PR, and retail channels Performance Tracking & Reporting Monitor marketing performance, campaign results, and brand KPIs Support reporting on key initiatives, insights, and opportunities for optimization Analyze Nielsen/IRI and internal performance data to inform future planning Qualifications and Competencies Bachelor’s degree required. 4–6 years of experience in brand or marketing roles. CPG or food and beverage experience preferred. Familiarity with Hispanic and multicultural marketing. Experience supporting product launches and integrated campaigns. Strong organizational and project management skills. Excellent communication and collaboration skills. Ability to manage multiple priorities in a fast‑paced environment. Proficiency in Microsoft Office (Excel, Word, PowerPoint). Bilingual (English/Spanish) preferred. #J-18808-Ljbffr