Marketing Data Engineer (Digital Marketing Specialist)
Indiana University, Bloomington, IN, United States
Job Summary:
Indiana University is a prominent educational institution seeking a Marketing Data Engineer to develop, support, and optimize data solutions for digital marketing efforts. The role involves translating business requirements into actionable data solutions and collaborating with stakeholders to enhance marketing strategies across the university's digital platforms.
Responsibilities:
• Supports audience data segmentation, as well as Google Analytics (GA) and Google Tag Manager (GTM) within a central marketing and communications context and across Indiana University's (IU) enterprise infrastructure.
• Supports leveraging data from Customer Relationship Management Tool (CRM) and other sources to enable personalized, relevant, targeted, digital experiences for audiences.
• ETL data from various sources to support measuring, visualizing, and analyzing data for business cases identified by colleagues.
• Collects, cleanses, standardizes, and stores data from various sources while ensuring integrity.
• Collaborates with stakeholders to understand data needs and develop effective data solutions.
• Stays current with industry trends, best practices, and research methodologies in marketing data.
• Plans, analyzes, and develops marketing and creative strategies to promote Indiana University through digital channels and increase exposure to a target audience.
• Reviews and analyzes usage trends and effectiveness of digital marketing strategies, determine and implement changes as necessary.
• Consults with staff, faculty, colleagues, departments, and/or other stakeholders to determine high-level strategies for specific programs, goals, audiences, and objectives.
• Collaborate with marketing and web teams to identify a target market and create a marketing campaign for digital technologies.
• Responsible for alignment with university mission, strategies, objectives, and brand guidelines across all digital marketing platforms and content.
• Designs user experience interfaces to ensure consistent and engaging platforms.
• May plan and develops integrated digital advertising schedules.
Qualifications:
Required:
• Bachelor's degree in English, communications, journalism, public relations, data science, Computer Science, Informatics, Information Systems, or a related field.
• 3 years in relevant field.
• Proficient communication skills.
• Maintains a high degree of professionalism.
• Demonstrates time management and priority setting skills.
• Demonstrates a high commitment to quality.
• Possesses flexibility to work in a fast paced, dynamic environment.
• Seeks to acquire knowledge in area of specialty.
• Demonstrates analytical skills.
• Demonstrates project management skills.
• Strong verbal communication and listening skills.
• Articulate and responsive to colleagues.
Preferred:
• Master's degree in data science, Computer Science, Informatics, Information Systems, or a related field.
• 3 years of experience in building data infrastructures, developing dashboards, and/or managing data collection and reporting.
• Strong commitment to the development, maintenance, validation, and usage of processes and quality standards.
• Demonstrates commitment to data privacy laws and ethical standards in data handling and usage.
• Proficiency with data management and warehouse tools (e.g., Google BigQuery, Denodo, Oracle).
• Demonstrates skills in managing and reporting data from Google Analytics.
• Proficiency in using Google Tag Manager and Google Tag Assistant to place marketing pixels and develop custom tracking across multiple sites.
• Proficiency with data pipeline construction.
• Strong Structured Query Language (SQL) skills.
• Basic programming language skills (ex. Python, R, Javascript, Personal Home Page (PHP), etc.)
• High attention to detail and commitment to data accuracy.
• Strong communication, collaboration, and problem-solving skills.
• Excellent organizational abilities and capability of managing multiple projects on tight deadlines.
• Ability to connect technical solutions to university strategy, business needs, and goals.
• Familiarity and understanding of digital marketing data and channels as well as complex institutional data.
• Experience with CRM / marketing automation (ex. Salesforce products), data visualization (ex. Tableau, Looker Studio, Power BI), and Customer data platform (CDP) tools.
• Familiarity with AI agents/chat bots (ex. ChatGPT, Gemini, Copilot).
Company:
Indiana University looked for ways to promote innovation while assisting students in building better futures. Founded in 1820, the company is headquartered in Bloomington, USA, with a team of 10001+ employees. The company is currently Late Stage.
Indiana University is a prominent educational institution seeking a Marketing Data Engineer to develop, support, and optimize data solutions for digital marketing efforts. The role involves translating business requirements into actionable data solutions and collaborating with stakeholders to enhance marketing strategies across the university's digital platforms.
Responsibilities:
• Supports audience data segmentation, as well as Google Analytics (GA) and Google Tag Manager (GTM) within a central marketing and communications context and across Indiana University's (IU) enterprise infrastructure.
• Supports leveraging data from Customer Relationship Management Tool (CRM) and other sources to enable personalized, relevant, targeted, digital experiences for audiences.
• ETL data from various sources to support measuring, visualizing, and analyzing data for business cases identified by colleagues.
• Collects, cleanses, standardizes, and stores data from various sources while ensuring integrity.
• Collaborates with stakeholders to understand data needs and develop effective data solutions.
• Stays current with industry trends, best practices, and research methodologies in marketing data.
• Plans, analyzes, and develops marketing and creative strategies to promote Indiana University through digital channels and increase exposure to a target audience.
• Reviews and analyzes usage trends and effectiveness of digital marketing strategies, determine and implement changes as necessary.
• Consults with staff, faculty, colleagues, departments, and/or other stakeholders to determine high-level strategies for specific programs, goals, audiences, and objectives.
• Collaborate with marketing and web teams to identify a target market and create a marketing campaign for digital technologies.
• Responsible for alignment with university mission, strategies, objectives, and brand guidelines across all digital marketing platforms and content.
• Designs user experience interfaces to ensure consistent and engaging platforms.
• May plan and develops integrated digital advertising schedules.
Qualifications:
Required:
• Bachelor's degree in English, communications, journalism, public relations, data science, Computer Science, Informatics, Information Systems, or a related field.
• 3 years in relevant field.
• Proficient communication skills.
• Maintains a high degree of professionalism.
• Demonstrates time management and priority setting skills.
• Demonstrates a high commitment to quality.
• Possesses flexibility to work in a fast paced, dynamic environment.
• Seeks to acquire knowledge in area of specialty.
• Demonstrates analytical skills.
• Demonstrates project management skills.
• Strong verbal communication and listening skills.
• Articulate and responsive to colleagues.
Preferred:
• Master's degree in data science, Computer Science, Informatics, Information Systems, or a related field.
• 3 years of experience in building data infrastructures, developing dashboards, and/or managing data collection and reporting.
• Strong commitment to the development, maintenance, validation, and usage of processes and quality standards.
• Demonstrates commitment to data privacy laws and ethical standards in data handling and usage.
• Proficiency with data management and warehouse tools (e.g., Google BigQuery, Denodo, Oracle).
• Demonstrates skills in managing and reporting data from Google Analytics.
• Proficiency in using Google Tag Manager and Google Tag Assistant to place marketing pixels and develop custom tracking across multiple sites.
• Proficiency with data pipeline construction.
• Strong Structured Query Language (SQL) skills.
• Basic programming language skills (ex. Python, R, Javascript, Personal Home Page (PHP), etc.)
• High attention to detail and commitment to data accuracy.
• Strong communication, collaboration, and problem-solving skills.
• Excellent organizational abilities and capability of managing multiple projects on tight deadlines.
• Ability to connect technical solutions to university strategy, business needs, and goals.
• Familiarity and understanding of digital marketing data and channels as well as complex institutional data.
• Experience with CRM / marketing automation (ex. Salesforce products), data visualization (ex. Tableau, Looker Studio, Power BI), and Customer data platform (CDP) tools.
• Familiarity with AI agents/chat bots (ex. ChatGPT, Gemini, Copilot).
Company:
Indiana University looked for ways to promote innovation while assisting students in building better futures. Founded in 1820, the company is headquartered in Bloomington, USA, with a team of 10001+ employees. The company is currently Late Stage.