General Motors is hiring: Content Design Manager, Human Interface Design in Denv

Job Description

Drive the Future of Automotive Experiences — Join Our Human Interface Design Team!

Are you passionate about crafting intuitive, beautiful, and human-centered digital experiences across vehicles, web, and mobile platforms? Our Human Interface Design (HID) team is redefining how people interact with automotive technology—both inside and outside the vehicle. From in‑vehicle displays to connected apps and foundational design systems across software and hardware, we create seamless experiences that feel effortless, engaging, and safe.

What We Do

• Understand drivers and passengers through deep user research.
• Design cohesive digital ecosystems across infotainment, mobile, web, and hardware switch configurations.
• Build scalable design systems and interaction models for consistency, accessibility, and innovation.
• Innovate interactions for voice controls, advanced driver‑assist features, and connected services.
• Champion safety and accessibility, ensuring designs are inclusive and distraction‑free.
• Collaborate with engineers, product managers, interior and exterior designers, and UX researchers to bring ideas to life.

Why Join Us?

• Impact at scale: shape the driving and digital experience for millions worldwide.
• Creative freedom: explore bold ideas and push the boundaries of automotive and digital design.
• Continuous growth: learn from a team of experts and stay ahead in the evolving mobility and tech landscape.
• User‑first culture: every decision starts with empathy for the driver, passenger, and digital user.

If you’re ready to design the future of mobility, we’d love to meet you!

Position Overview

The Content Design Manager, Human Interface Design leads a team of content designers who shape the language experience across GM’s platforms. You will support the vision for how content supports product understanding, usability, and brand expression, ensuring every interaction is clear, consistent, and grounded in a unified language system. You’ll guide the team in crafting high‑quality interface content, establish and support standards that scale across features and channels, and partner closely with product, design, engineering, and AI teams to deliver cohesive end‑to‑end experiences.

Responsibilities

• Manage and mentor a team of content designers across mobile and web applications.
• Identify opportunities to build scalable content systems, including reusable patterns and content models.
• Collaborate with designers, engineers, product managers, legal, localization, and AI/ML teams.
• Act as a subject matter expert and point of contact for content design related work in mobile and web.
• Stay informed on trends in AI, localization, and inclusive language.
• Design great experiences through clear, consistent, and inclusive language.

Key Characteristics

• Strong design sensibilities, understanding the relationship between UI and language, and able to demonstrate a clear point of view.
• Excellent communication skills, able to articulate strategy and detail with clarity and influence.
• Deep care for language, evaluating and shaping content with precision and empathy.

Requirements

• Experience leading content design output and mentoring.
• Background in UX writing and content design.
• Experience collaborating with cross‑functional teams including legal, engineering, product, and marketing.
• Excellent written, visual, and verbal communication skills.
• Proficiency with tools like Figma, design systems, and AI tooling.

Education and Experience

• Experience designing and governing scalable language systems.
• Clear portfolio of work showcasing writing, leadership philosophy, and overall approach to content design problem solving.

Compensation & Benefits

Salary range: $140,100 – $186,700. Actual base salary will vary based on relevance to the position.

Bonus potential: incentive pay program based on company performance, job level, and individual performance.

Benefits include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance, employee assistance program, GM vehicle discounts and more.

Legal & Equal Opportunity

General Motors is committed to being a workplace that is not only free of unlawful discrimination but also fosters inclusion and belonging. All employment decisions are made on a non‑discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, veteran status, or any other protected status under applicable laws.

General Motors offers opportunities to all job seekers including individuals with disabilities. If needed, request reasonable accommodations by emailing Careers.Accommodations@GM.com or calling 1‑800‑865‑7580.