Green Thumb Industries (GTI) is hiring: Influencer & Affiliate Manager in Chicag
Green Thumb Industries (GTI), Chicago, IL, United States
Overview The Influencer & Affiliate Manager will build and own influencer and affiliate marketing programs across Green Thumb's full brand portfolio including core cannabis brands (Rythm, Dogwalkers, Incredibles, Beboe, Good Green, and more), the dispensary brand RISE, and beverage brands Señorita and Rythm Beverage. They will work collaboratively with social media and community managers, brand marketing, creative, compliance, and external partners to develop cutting edge and platform compliant creator partnerships that authentically grow brand awareness, community, and sales. This is a hybrid role requiring in office 2 days per week (Tues/Thurs usually) at our Chicago (River North) office.
Responsibilities Develop and execute influencer and affiliate marketing strategies across Green Thumb's full brand portfolio - spanning core cannabis brands, RISE dispensaries, and beverage brands Señorita and Rythm Beverage.
Identify, vet, and recruit influencer and affiliate partners aligned to each brand's voice, audience, and goals.
Manage end-to-end influencer relationships: outreach, contracting, briefing, content review, publishing, and performance tracking.
Build and manage an affiliate program infrastructure, including partner recruitment, link and promo code management, commission structures, and payout tracking.
Collaborate with the social media, brand, and creative teams to ensure influencer content aligns with campaign strategies and brand guidelines across all brands.
Develop content briefs and parameters that give creators room to be authentic while staying on-brand and compliant with state-level cannabis marketing regulations.
Own and report on influencer and affiliate KPIs - reach, engagement, conversions, EMV, and ROI - with regular performance reports across brands.
Conduct ongoing competitive audits of influencer and affiliate activity across the cannabis, dispensary, and beverage landscapes.
Stay current on FTC disclosure requirements, platform policies, and state-level cannabis marketing regulations to ensure all partnerships remain compliant.
Manage influencer and affiliate budgets across brands and campaigns with accuracy and accountability.
Qualifications You have 2-4+ years of experience in influencer and/or affiliate marketing, preferably within cannabis, beverage, wellness, or lifestyle consumer brands.
You are fluent in influencer and affiliate platforms, such as Sprout Social, AspireIQ, Grin or similar tools.
You are a skilled relationship builder who can identify the right partners, earn their trust, and sustain productive long-term collaborations across a diverse brand portfolio.
You understand performance marketing fundamentals - you know how to set goals, track results, and optimize programs based on real data.
You can write compelling outreach and creative briefs that attract high-quality creators and set partnerships up for success.
You can manage a portfolio of partners and campaigns simultaneously, balancing speed with attention to detail and regulatory compliance.
You are up on creator culture - who\'s up-and-coming, who\'s authentic, and what\'s resonating across Instagram, TikTok, YouTube, and Reddit.
You can roll with the regulatory nuances of cannabis marketing and can navigate compliance requirements without killing creative momentum.
You have a good sense of humor. You know how to find and brief creators who can build brand love authentically and have fun doing it.
Additional Requirements Must be able to travel to work events, which may occur on evenings and/or weekends. Expected travel = 10-15%.
Must pass any and all required background checks
Must be and remain compliant with all legal or company regulations for working in the industry
Must be a minimum of 21 years of age
Must be approved by state badging agency to work in cannabis industry
The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance. Green Thumb Pay Range $75,000—$85,000 USD
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In Summary: The Influencer & Affiliate Manager will build and own influencer and affiliate marketing programs across Green Thumb's full brand portfolio . This is a hybrid role requiring in office 2 days per week (Tues/Thurs usually) at our Chicago (River North) office . The pay range is competitive and based on experience, qualifications, and location of the role .
En Español: El Influencer & Affiliate Manager desarrollará y poseerá programas de marketing de influencers y afiliados en toda la cartera completa de marcas de Green Thumb, incluidas las principales marcas del cannabis (Rythm, Dogwalkers, Incredibles, Beboe, Good Green y más), la marca dispensaria RISE y las marcas Señorita y Rythm Beverage. Este es un papel híbrido que requiere estar en la oficina 2 días a la semana (Tues/Thurs por lo general) en nuestra oficina de Chicago (River North). Responsabilidades Desarrollar y ejecutar estrategias de marketing de influencers y afiliados en todo el portafolio completo de Green Thumb - abarcando las marcas principales de cannabis, los dispensarios RISE y las marcos de bebidas Señorita y Rythm Beverage. Identificar, evaluar y reclutar influenciadores y socios afiliados alineados con la voz, audiencia y objetivos de cada marca. Gestión de relaciones de influencia: alcance, contratación, presentación de informes, revisión de contenido, rendición de cuentas y seguimiento de influencer. Construir y gestionar una infraestructura de programa de influencias, incluida la selección de socios, gestión del código promocional y pagos, así como estructuras creativas de seguimiento al estilo de afiliación. Colaborar con los socios sociales, equipos de afiliado para asegurar la calidad de sus productos o servicios, desarrollando políticas de mercadotecnia e implementaciones de conocimientos sobre la competencia de todas las plataformas comerciales de marihuana. Los requisitos adicionales deben ser capaces de viajar a eventos laborales, que pueden ocurrir en las noches y/o los fines de semana. Viajes esperados = 10-15%. Debe pasar todas las verificaciones de antecedentes requeridas Deben cumplir con todos los reglamentos legales o corporativos para trabajar en la industria Deben tener un mínimo de 21 años debe estar aprobado por la agencia estatal de insignias para funcionar en el sector del cannabis
Responsibilities Develop and execute influencer and affiliate marketing strategies across Green Thumb's full brand portfolio - spanning core cannabis brands, RISE dispensaries, and beverage brands Señorita and Rythm Beverage.
Identify, vet, and recruit influencer and affiliate partners aligned to each brand's voice, audience, and goals.
Manage end-to-end influencer relationships: outreach, contracting, briefing, content review, publishing, and performance tracking.
Build and manage an affiliate program infrastructure, including partner recruitment, link and promo code management, commission structures, and payout tracking.
Collaborate with the social media, brand, and creative teams to ensure influencer content aligns with campaign strategies and brand guidelines across all brands.
Develop content briefs and parameters that give creators room to be authentic while staying on-brand and compliant with state-level cannabis marketing regulations.
Own and report on influencer and affiliate KPIs - reach, engagement, conversions, EMV, and ROI - with regular performance reports across brands.
Conduct ongoing competitive audits of influencer and affiliate activity across the cannabis, dispensary, and beverage landscapes.
Stay current on FTC disclosure requirements, platform policies, and state-level cannabis marketing regulations to ensure all partnerships remain compliant.
Manage influencer and affiliate budgets across brands and campaigns with accuracy and accountability.
Qualifications You have 2-4+ years of experience in influencer and/or affiliate marketing, preferably within cannabis, beverage, wellness, or lifestyle consumer brands.
You are fluent in influencer and affiliate platforms, such as Sprout Social, AspireIQ, Grin or similar tools.
You are a skilled relationship builder who can identify the right partners, earn their trust, and sustain productive long-term collaborations across a diverse brand portfolio.
You understand performance marketing fundamentals - you know how to set goals, track results, and optimize programs based on real data.
You can write compelling outreach and creative briefs that attract high-quality creators and set partnerships up for success.
You can manage a portfolio of partners and campaigns simultaneously, balancing speed with attention to detail and regulatory compliance.
You are up on creator culture - who\'s up-and-coming, who\'s authentic, and what\'s resonating across Instagram, TikTok, YouTube, and Reddit.
You can roll with the regulatory nuances of cannabis marketing and can navigate compliance requirements without killing creative momentum.
You have a good sense of humor. You know how to find and brief creators who can build brand love authentically and have fun doing it.
Additional Requirements Must be able to travel to work events, which may occur on evenings and/or weekends. Expected travel = 10-15%.
Must pass any and all required background checks
Must be and remain compliant with all legal or company regulations for working in the industry
Must be a minimum of 21 years of age
Must be approved by state badging agency to work in cannabis industry
The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance. Green Thumb Pay Range $75,000—$85,000 USD
#J-18808-Ljbffr
In Summary: The Influencer & Affiliate Manager will build and own influencer and affiliate marketing programs across Green Thumb's full brand portfolio . This is a hybrid role requiring in office 2 days per week (Tues/Thurs usually) at our Chicago (River North) office . The pay range is competitive and based on experience, qualifications, and location of the role .
En Español: El Influencer & Affiliate Manager desarrollará y poseerá programas de marketing de influencers y afiliados en toda la cartera completa de marcas de Green Thumb, incluidas las principales marcas del cannabis (Rythm, Dogwalkers, Incredibles, Beboe, Good Green y más), la marca dispensaria RISE y las marcas Señorita y Rythm Beverage. Este es un papel híbrido que requiere estar en la oficina 2 días a la semana (Tues/Thurs por lo general) en nuestra oficina de Chicago (River North). Responsabilidades Desarrollar y ejecutar estrategias de marketing de influencers y afiliados en todo el portafolio completo de Green Thumb - abarcando las marcas principales de cannabis, los dispensarios RISE y las marcos de bebidas Señorita y Rythm Beverage. Identificar, evaluar y reclutar influenciadores y socios afiliados alineados con la voz, audiencia y objetivos de cada marca. Gestión de relaciones de influencia: alcance, contratación, presentación de informes, revisión de contenido, rendición de cuentas y seguimiento de influencer. Construir y gestionar una infraestructura de programa de influencias, incluida la selección de socios, gestión del código promocional y pagos, así como estructuras creativas de seguimiento al estilo de afiliación. Colaborar con los socios sociales, equipos de afiliado para asegurar la calidad de sus productos o servicios, desarrollando políticas de mercadotecnia e implementaciones de conocimientos sobre la competencia de todas las plataformas comerciales de marihuana. Los requisitos adicionales deben ser capaces de viajar a eventos laborales, que pueden ocurrir en las noches y/o los fines de semana. Viajes esperados = 10-15%. Debe pasar todas las verificaciones de antecedentes requeridas Deben cumplir con todos los reglamentos legales o corporativos para trabajar en la industria Deben tener un mínimo de 21 años debe estar aprobado por la agencia estatal de insignias para funcionar en el sector del cannabis