Community Manager
Green Thumb Industries (GTI), Chicago, IL, United States
Overview As a member of Brand Equity & Activation Team, the Community Manager will own and grow our social communities for industry-leading brand Rythm, in addition to our two beverage brands, Señorita and Rythm Beverage. They will work collaboratively with the social, creative, brand marketing, ecomm, and compliance teams, and external partners to build an engaged and loyal community that drives passion and awareness for both brands.
We’re seeking a culturally plugged-in and deeply “online” community builder who understands authenticity and tone for brands in 2026. You are a quick, witty social voice, with undeniable style that resonates on various nuanced social media platforms, especially Instagram and TikTok.
This is a hybrid role requiring in office 2 days per week (Tues/Thurs usually) at our Chicago (River North) office.
Responsibilities Own day-to-day community management across all social channels for Señorita, Rythm, and Rythm Beverage, including Instagram, Facebook, TikTok, Reddit, and YouTube
Monitor, respond to, and engage with comments, DMs, mentions, and tags in a brand-appropriate voice and tone for each brand distinctly
Develop and maintain community management guidelines and response playbooks for each brand
Identify and escalate emerging trends, consumer sentiment shifts, and potential issues to the broader social team
Collaborate with the social media, paid, and creative teams to surface UGC opportunities and community content worth amplifying
Build and nurture relationships with brand advocates, superfans, and micro-community leaders
Conduct regular social listening and competitive audits to stay ahead of the conversation
Establish community KPIs and produce regular reports tracking engagement, sentiment, and growth
Partner with compliance to ensure all content meets regulatory requirements
Support Influencer and Affiliate Manager with brand partnership activations as they intersect with community channels
Qualifications You have 1-3+ years’ experience in social media management , preferably for a consumer brand in beverage, wellness, cannabis, or lifestyle brands
You are fluent in social tools, such as Sprout Social, Meta Business Manager, or similar. Bonus points for expertise with AI tools.
You can write engaging copy, that feels native to each platform and authentic to each brand's distinct personality
You can organize, prioritize, and manage multiple projects under strict deadlines, with a variety of opinionated stakeholders across the organization, and across multiple brands.
You love a fast pace and don’t mind the frequent pivots. Cannabis is a highly regulated, fluid industry that often requires quick thinking and multiple pivots to make things work.
You're deeply tuned into culture. Social trends, pop culture, memes, and the conversations happening in wellness and lifestyle spaces
You have a good sense of humor. You’re someone who knows how to leverage humor to grow brand love.
You understand cannabis culture – and know the cannabis brands that are showing up in social media authentically and the ones who are trying a little too hard.
Additional Requirements Must pass any and all required background checks
Must be and remain compliant with all legal or company regulations for working in the industry
Must be a minimum of 21 years of age
Must be approved by state badging agency to work in cannabis industry
#LI-HYBRID
The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.
Green Thumb Pay Range
$65,000 - $75,000 USD
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What are your compensation expectations for this role? *
Are you a former Green Thumb Industries (GTI) or RISE Dispensary employee who has been on the GTI payroll or has been employed by a GTI managed/affiliated business? * Select...
If you were referred by a current Green Thumb employee, please specify the full name of the person who referred you below.
Please enter only one name.
Do you have any agreements from a prior employer that prohibits or restricts you from working at Green Thumb? * Select...
At Green Thumb, we believe in the "and beyond" when it comes to our team. Tell us about a time you acted in the "and beyond" in your job.
Will you require Visa sponsorship now or in the future? * Select...
Please note that although cannabis is legal under many state laws, it remains illegal under federal law. If you are a lawful permanent resident (Green Card holder), please be aware that employment in a cannabis company may carry immigration-related risks. We strongly encourage you to consult with an immigration attorney before applying or accepting any position. This notice is provided for informational purposes only and is not legal advice. Green Thumb does not inquire about or make employment decisions based on immigration status, except as required by law.
Are you authorized to work in the United States? * Select...
Please confirm you are over 21 years of age. * Select...
Please review and respond to the following statement: By completing this application, I understand and represent: All information entered on this application or during the course of my employment is true and correct. Misrepresentation, omission, or concealment of information requested will be reason for dismissal if I am employed. Unless covered by a collective bargaining agreement, if I receive and accept an offer of employment, my employment is at-will. * Select...
Voluntary Demographic Questions For government reporting purposes, we ask candidates to respond to the below race and gender self-identification survey. Completion of the form is entirely voluntary . Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.
As set forth in Green Thumb’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
Although GTI is not a federal contractor and therefore, not under compliance mandates to report on the percentage of its workforce that is comprised of employees with disabilities or Veterans, we provide applicants and employees with a voluntary option to confidentially self-identify as a person with a disability or a Veteran as a part of our commitment to diversity and inclusion. Identifying yourself as a Veteran or individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past.
How would you describe your gender identity? Select...
Select...
How would you describe your racial/ethnic background? Select...
Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities including mobility, communication (seeing, hearing, speaking), learning? Select...
Are you a protected veteran or active member of the United States Armed Forces? Select...
#J-18808-Ljbffr
We’re seeking a culturally plugged-in and deeply “online” community builder who understands authenticity and tone for brands in 2026. You are a quick, witty social voice, with undeniable style that resonates on various nuanced social media platforms, especially Instagram and TikTok.
This is a hybrid role requiring in office 2 days per week (Tues/Thurs usually) at our Chicago (River North) office.
Responsibilities Own day-to-day community management across all social channels for Señorita, Rythm, and Rythm Beverage, including Instagram, Facebook, TikTok, Reddit, and YouTube
Monitor, respond to, and engage with comments, DMs, mentions, and tags in a brand-appropriate voice and tone for each brand distinctly
Develop and maintain community management guidelines and response playbooks for each brand
Identify and escalate emerging trends, consumer sentiment shifts, and potential issues to the broader social team
Collaborate with the social media, paid, and creative teams to surface UGC opportunities and community content worth amplifying
Build and nurture relationships with brand advocates, superfans, and micro-community leaders
Conduct regular social listening and competitive audits to stay ahead of the conversation
Establish community KPIs and produce regular reports tracking engagement, sentiment, and growth
Partner with compliance to ensure all content meets regulatory requirements
Support Influencer and Affiliate Manager with brand partnership activations as they intersect with community channels
Qualifications You have 1-3+ years’ experience in social media management , preferably for a consumer brand in beverage, wellness, cannabis, or lifestyle brands
You are fluent in social tools, such as Sprout Social, Meta Business Manager, or similar. Bonus points for expertise with AI tools.
You can write engaging copy, that feels native to each platform and authentic to each brand's distinct personality
You can organize, prioritize, and manage multiple projects under strict deadlines, with a variety of opinionated stakeholders across the organization, and across multiple brands.
You love a fast pace and don’t mind the frequent pivots. Cannabis is a highly regulated, fluid industry that often requires quick thinking and multiple pivots to make things work.
You're deeply tuned into culture. Social trends, pop culture, memes, and the conversations happening in wellness and lifestyle spaces
You have a good sense of humor. You’re someone who knows how to leverage humor to grow brand love.
You understand cannabis culture – and know the cannabis brands that are showing up in social media authentically and the ones who are trying a little too hard.
Additional Requirements Must pass any and all required background checks
Must be and remain compliant with all legal or company regulations for working in the industry
Must be a minimum of 21 years of age
Must be approved by state badging agency to work in cannabis industry
#LI-HYBRID
The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.
Green Thumb Pay Range
$65,000 - $75,000 USD
Create a Job Alert
Interested in building your career at Green Thumb? Get future opportunities sent straight to your email.
Accepted file types: pdf, doc, docx, txt, rtf
Enter manually
Accepted file types: pdf, doc, docx, txt, rtf
What are your compensation expectations for this role? *
Are you a former Green Thumb Industries (GTI) or RISE Dispensary employee who has been on the GTI payroll or has been employed by a GTI managed/affiliated business? * Select...
If you were referred by a current Green Thumb employee, please specify the full name of the person who referred you below.
Please enter only one name.
Do you have any agreements from a prior employer that prohibits or restricts you from working at Green Thumb? * Select...
At Green Thumb, we believe in the "and beyond" when it comes to our team. Tell us about a time you acted in the "and beyond" in your job.
Will you require Visa sponsorship now or in the future? * Select...
Please note that although cannabis is legal under many state laws, it remains illegal under federal law. If you are a lawful permanent resident (Green Card holder), please be aware that employment in a cannabis company may carry immigration-related risks. We strongly encourage you to consult with an immigration attorney before applying or accepting any position. This notice is provided for informational purposes only and is not legal advice. Green Thumb does not inquire about or make employment decisions based on immigration status, except as required by law.
Are you authorized to work in the United States? * Select...
Please confirm you are over 21 years of age. * Select...
Please review and respond to the following statement: By completing this application, I understand and represent: All information entered on this application or during the course of my employment is true and correct. Misrepresentation, omission, or concealment of information requested will be reason for dismissal if I am employed. Unless covered by a collective bargaining agreement, if I receive and accept an offer of employment, my employment is at-will. * Select...
Voluntary Demographic Questions For government reporting purposes, we ask candidates to respond to the below race and gender self-identification survey. Completion of the form is entirely voluntary . Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.
As set forth in Green Thumb’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
Although GTI is not a federal contractor and therefore, not under compliance mandates to report on the percentage of its workforce that is comprised of employees with disabilities or Veterans, we provide applicants and employees with a voluntary option to confidentially self-identify as a person with a disability or a Veteran as a part of our commitment to diversity and inclusion. Identifying yourself as a Veteran or individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past.
How would you describe your gender identity? Select...
Select...
How would you describe your racial/ethnic background? Select...
Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities including mobility, communication (seeing, hearing, speaking), learning? Select...
Are you a protected veteran or active member of the United States Armed Forces? Select...
#J-18808-Ljbffr