Digital Marketing Strategist

## Description**Say Yes to the Best Career Opportunities*** Merchants Bonding Company(TM) is hiring professionals who value clarity, collaboration, and opportunities to make an impact. Our team is growing, and we’re looking for people who thrive in a fast-moving environment built on common sense underwriting and first-class experiences. If you're ready for the next step in your career with a team that says yes to the best, this is your opportunity.**Job Purpose:*** The Digital Marketing Strategist drives the company’s digital growth by developing and executing data-driven strategies across paid, owned, and earned media. This role leads campaign planning and performance optimization to increase brand visibility, generate leads, and support business growth.**Responsibilities:*** Lead digital marketing strategy and campaign development to drive acquisition, conversion, and regional growth* Plan and execute integrated campaigns across paid, owned, and earned channels (SEO, social, email, PR, digital advertising)* Manage the full campaign lifecycle, from concept and strategic planning through execution, optimization, and reporting* Oversee digital channel performance, including ad placement, budget allocation, and audience targeting strategies* Leverage data, testing, and attribution models to identify opportunities, optimize performance, and guide decision-making* Establish and monitor key performance indicators (ROI, CPA, CTR), delivering insights and recommendations to leadership* Develop and maintain dashboards and reporting tools to track campaign and marketing performance* Partner with internal teams to translate strategy into creative assets and ensure alignment across all marketing initiatives* Support growth of brand presence and digital communities, including social engagement and executive visibility strategies.## Qualifications### **Technical Platform Proficiency:*** **CRM & Automation:** Salesforce and Marketo.* **Social Platforms:** LinkedIn, Reddit, YouTube, and Instagram.* **Search & Web:** Google (Search/Ads) and Website CMS.* **Digital Tools:** Professional ad buying tools and performance analytics software.**Experience:*** 5+ years of experience in digital marketing, with a focus on strategy, campaign management, and performance optimization* Proven track record of driving lead generation, conversion, and measurable business growth through digital channels* Strong analytical skills with experience using data to inform strategy, measure performance, and optimize results**Benefits at Merchants**At Merchants, we value balancing the needs of our associates and their families. We offer a wide range of benefits designed to help achieve a healthy work-life balance and support personal and professional growth. In addition to competitive pay, bonus programs, and generous paid-time off, here are a few stand-out benefits:* Flexible hybrid and remote opportunities with 37.5 hour work week* Free health insurance option* Paid volunteer time off with matching gift program* Infants in the Workplace Program with family resources* Discover more at: https://www.merchantsbonding.com/careers#Benefits**About Merchants**For nearly a century, Merchants Bonding Company has focused almost exclusively on surety, delivering common sense underwriting and first-class experiences to agents, accounts, and associates across the country. Merchants stands apart from multi-line carriers by offering deep surety expertise, a flexible approach, and strong financials that instill confidence and foster lasting partnerships.Our people-first culture is built on collaboration, inclusion, and shared success. We’re committed to helping associates grow through real opportunities for advancement, while supporting a sense of belonging.If you're looking to join a company that values your unique perspective, encourages new ideas, and invests in your development, apply today! #J-18808-Ljbffr