Digital Marketing Strategist
Merchants Bonding Company, West Des Moines, IA, United States
Digital Marketing Strategist
West Des Moines, IA
Overview
Position Type Full Time
Description
Say Yes to the Best Career Opportunities
Merchants Bonding Company is hiring professionals who value clarity, collaboration, and opportunities to make an impact. Our team is growing, and we're looking for people who thrive in a fast-moving environment built on common sense underwriting and first-class experiences. If you're ready for the next step in your career with a team that says yes to the best, this is your opportunity.
Job Purpose
The Digital Marketing Strategist drives the company's digital growth by developing and executing data-driven strategies across paid, owned, and earned media. This role leads campaign planning and performance optimization to increase brand visibility, generate leads, and support business growth.
Responsibilities
Lead digital marketing strategy and campaign development to drive acquisition, conversion, and regional growth
Plan and execute integrated campaigns across paid, owned, and earned channels (SEO, social, email, PR, digital advertising)
Manage the full campaign lifecycle, from concept and strategic planning through execution, optimization, and reporting
Oversee digital channel performance, including ad placement, budget allocation, and audience targeting strategies
Leverage data, testing, and attribution models to identify opportunities, optimize performance, and guide decision-making
Establish and monitor key performance indicators (ROI, CPA, CTR), delivering insights and recommendations to leadership
Develop and maintain dashboards and reporting tools to track campaign and marketing performance
Partner with internal teams to translate strategy into creative assets and ensure alignment across all marketing initiatives
Support growth of brand presence and digital communities, including social engagement and executive visibility strategies.
Qualifications
Technical Platform Proficiency:
CRM & Automation: Salesforce and Marketo.
Social Platforms: LinkedIn, Reddit, YouTube, and Instagram.
Search & Web: Google (Search/Ads) and Website CMS.
Digital Tools: Professional ad buying tools and performance analytics software.
Experience:
5+ years of experience in digital marketing, with a focus on strategy, campaign management, and performance optimization
Proven track record of driving lead generation, conversion, and measurable business growth through digital channels
Strong analytical skills with experience using data to inform strategy, measure performance, and optimize results
Benefits at Merchants
At Merchants, we value balancing the needs of our associates and their families. We offer a wide range of benefits designed to help achieve a healthy work-life balance and support personal and professional growth. In addition to competitive pay, bonus programs, and generous paid-time off, here are a few stand-out benefits:
Flexible hybrid and remote opportunities with 37.5 hour work week
Free health insurance option
Paid volunteer time off with matching gift program
Infants in the Workplace Program with family resources
About Merchants
For nearly a century, Merchants Bonding Company has focused almost exclusively on surety, delivering common sense underwriting and first-class experiences to agents, accounts, and associates across the country. Merchants stands apart from multi-line carriers by offering deep surety expertise, a flexible approach, and strong financials that instill confidence and foster lasting partnerships.
Our people-first culture is built on collaboration, inclusion, and shared success. We're committed to helping associates grow through real opportunities for advancement, while supporting a sense of belonging.
If you're looking to join a company that values your unique perspective, encourages new ideas, and invests in your development, apply today!
West Des Moines, IA
Overview
Position Type Full Time
Description
Say Yes to the Best Career Opportunities
Merchants Bonding Company is hiring professionals who value clarity, collaboration, and opportunities to make an impact. Our team is growing, and we're looking for people who thrive in a fast-moving environment built on common sense underwriting and first-class experiences. If you're ready for the next step in your career with a team that says yes to the best, this is your opportunity.
Job Purpose
The Digital Marketing Strategist drives the company's digital growth by developing and executing data-driven strategies across paid, owned, and earned media. This role leads campaign planning and performance optimization to increase brand visibility, generate leads, and support business growth.
Responsibilities
Lead digital marketing strategy and campaign development to drive acquisition, conversion, and regional growth
Plan and execute integrated campaigns across paid, owned, and earned channels (SEO, social, email, PR, digital advertising)
Manage the full campaign lifecycle, from concept and strategic planning through execution, optimization, and reporting
Oversee digital channel performance, including ad placement, budget allocation, and audience targeting strategies
Leverage data, testing, and attribution models to identify opportunities, optimize performance, and guide decision-making
Establish and monitor key performance indicators (ROI, CPA, CTR), delivering insights and recommendations to leadership
Develop and maintain dashboards and reporting tools to track campaign and marketing performance
Partner with internal teams to translate strategy into creative assets and ensure alignment across all marketing initiatives
Support growth of brand presence and digital communities, including social engagement and executive visibility strategies.
Qualifications
Technical Platform Proficiency:
CRM & Automation: Salesforce and Marketo.
Social Platforms: LinkedIn, Reddit, YouTube, and Instagram.
Search & Web: Google (Search/Ads) and Website CMS.
Digital Tools: Professional ad buying tools and performance analytics software.
Experience:
5+ years of experience in digital marketing, with a focus on strategy, campaign management, and performance optimization
Proven track record of driving lead generation, conversion, and measurable business growth through digital channels
Strong analytical skills with experience using data to inform strategy, measure performance, and optimize results
Benefits at Merchants
At Merchants, we value balancing the needs of our associates and their families. We offer a wide range of benefits designed to help achieve a healthy work-life balance and support personal and professional growth. In addition to competitive pay, bonus programs, and generous paid-time off, here are a few stand-out benefits:
Flexible hybrid and remote opportunities with 37.5 hour work week
Free health insurance option
Paid volunteer time off with matching gift program
Infants in the Workplace Program with family resources
About Merchants
For nearly a century, Merchants Bonding Company has focused almost exclusively on surety, delivering common sense underwriting and first-class experiences to agents, accounts, and associates across the country. Merchants stands apart from multi-line carriers by offering deep surety expertise, a flexible approach, and strong financials that instill confidence and foster lasting partnerships.
Our people-first culture is built on collaboration, inclusion, and shared success. We're committed to helping associates grow through real opportunities for advancement, while supporting a sense of belonging.
If you're looking to join a company that values your unique perspective, encourages new ideas, and invests in your development, apply today!