Full-time Director of Marketing & Public Relations Job at Houston Ballet in Hous

Houston Ballet is seeking a Director of Marketing & Public Relations (PR) to help shape the next chapter of one of the nation’s leading ballet companies.

As a key member of the team, you will be responsible for amplifying Houston Ballet’s artistic excellence, expanding its audiences, and strengthening its position as a global cultural force.

Reporting to the Chief Marketing Officer, the Director of Marketing & PR will translate artistic vision into audience engagement, revenue growth, and enduring brand equity.

This role calls for a strategic thinker, an inspiring team builder, and a data-driven decision-maker who believes that marketing in the arts is about building meaning, emotion, and long-term relationships.

Essential Duties and Responsibilities

Strategic Leadership

• Serve as a senior strategic partner to the Chief Marketing Officer


• Collaborate closely with cross-functional partners to champion and elevate the company’s programmatic and aesthetic vision


• Help ensure Houston Ballet shows up in the world as one cohesive, compelling brand

Audience Growth & Impact

• Design and implement comprehensive marketing and communications plans that drive revenue, attendance, and long-term patron loyalty


• Define new audience opportunities and deepen engagement with existing communities


• Monitor cultural trends and peer organizations to identify new pathways for growth


• Develop rigorous analytics and reporting systems to inform decision-making


• Leverage transactional data, segmentation, and research to refine targeting, pricing, and market positioning


• Partner with Development to align marketing efforts with institutional patron growth goals

Brand, Communications & Visibility

• Strengthen and evolve Houston Ballet’s brand in the local, national, and international marketplace


• Oversee PR efforts and media strategy


• Ensure cohesive storytelling across all touchpoints (digital, print, social, and experiential)


• Lead web strategy and build dynamic social media ecosystems that reflect the vibrancy of the company


• Cultivate meaningful relationships with local and national arts organizations

Team & Culture

• Help recruit, inspire, and lead a high‑performing marketing team


• Create a culture of clarity, collaboration, accountability and innovation


• Invest in staff development and continuously evolve departmental capabilities


• Develop and manage marketing budgets in collaboration with Finance


• Balance ambitious growth goals with disciplined fiscal management


• Ensure strategic allocation of resources to maximize impact

Who You Are

You are a strategic leader with a deep respect for artistic excellence and a clear understanding of how brand, data, and storytelling intersect to drive cultural impact.

You bring:

• 7+ years of senior marketing and audience development leadership


• Deep expertise in subscription audience development with a proven track record of driving both subscription and single‑ticket revenue growth


• Experience managing large‑scale campaigns and cross‑channel communications


• Strong brand sensibility and exceptional writing and editing skills


• Experience with marketing research and quantitative analysis


• Knowledge of social media strategy and digital marketing ecosystems


• Financial fluency and budget management expertise

The Qualities That Matter

• A collaborative, partnership‑oriented mindset


• Intellectual curiosity and a forward‑thinking perspective


• An active, energetic presence that galvanizes teams


• Emotional intelligence and the ability to inspire trust


• A deep satisfaction in enabling artists and colleagues to do their best work


• A belief that marketing can elevate culture, and that culture can elevate community

Why This Role Matters

Houston Ballet is more than a performing arts organization. It is a cultural institution with global reach and local heart. The Director of Marketing & PR will help ensure that the artistry on stage is matched by excellence in storytelling. This is an opportunity to shape how a world‑class ballet company is seen, experienced, and remembered