Product Marketing Manager
STACK Infrastructure, Denver, CO, United States
The Company
STACK INFRASTRUCTURE (STACK) provides digital infrastructure to scale the world’s most innovative companies. We are an award-winning industry leader in building, owning, and operating highly efficient, cost-effective wholesale, colocation, and cloud data centers. Each of our national facilities meets or exceeds the highest industry standards in all operational categories of availability, security, connectivity, and physical resilience. STACK offers the scale and geographic reach that rapidly growing hyperscale and enterprise companies need. The world runs on data. Data runs on STACK.
The Position STACK Infrastructure is looking for a Product Marketing Manager to synthesize market, audience, product, and competitive inputs for driving the highest possible revenue for the business. The role of the Product Marketing Manager involves performing activities such as product market positioning, sales and product differentiation messaging development, competitive analysis, and sales enablement such as creation of sales tools, communication, and training. In addition, your skills may be utilized across a variety of other marketing efforts to support the growth of the STACK brand and support other revenue generating efforts.
Working to develop the product positioning and messaging and maximize the strengths of every marketing and communication channel, the Product Marketing Manager will work to understand the audience’s needs and behaviors, market trends, and competitive intelligence.
STACK, the digital infrastructure partner to the world’s most innovative companies, is growing our global footprint and the Product Marketing Manager will work to solidify the messaging and product-set of STACK Americas and, in part, STACK Infrastructure as a whole. This cross functional role requires strong communication and collaboration with company leadership, strategy team, finance, sales teams, and other marketing functions in the formulation of optimal go to market strategies, product education approaches, product solution creation, and execution of competitive counter-tactics to achieve the product’s market share targets.
Responsibilities
Use market and customer insights to identify market opportunities, inform the product roadmap, validate product concepts, segment audiences, and shape GTM strategies
Develop positioning, narrative, and messaging strategies that drive our audiences to action and differentiate us from the competition
Develop the go-to-market strategy for new products, sites, markets and orchestrate the cross functional execution plan to achieve business goals
Create compelling product marketing assets, evidence, and enablement to support sales efforts
Perform competitive and market analysis to support product trajectories
Stay abreast of current best practices in the industry and review competitor websites
Execute on various marketing tasks and responsibilities as necessary
Competencies
An understanding of the data center industry and its traditional Go-To-Market activities
Track record of leading successful new product launches, including GTM strategy and managing cross-functional teams to deliver on business goals
Able to gather insights from internal and external sources, assess the impact and make strategic recommendations
Experience developing compelling internal content and training for sales, customer support, and marketing, as well as effective external product marketing assets, including videos, tours, one-pagers, and sales presentations
Able to get things done and effectively prioritize many competing demands. Strong project management skills are a must, with experience managing design teams, freelancers, and agencies to scale quality content in a fast-paced environment
Passionate about execution excellence, with a track record of bringing creativity, positivity, and high energy to complex projects. Able to roll with the punches. Effective fire-fighter
A strong background in enterprise B2B marketing
Exceptional writing and grammar skills
Be able to convey otherwise complex material clearly and concisely to internal and external client audiences in a manner they can understand and relate to
Leadership skills and the ability to influence and move others towards a single unified direction
High level of professionalism, discretion, diplomacy and confidentiality
Ability to work with individuals at all levels of the organization
Ability to exercise good judgment and demonstrate maturity
Must be decisive, iterative, and agile
Ability to manage multiple projects in a fast-paced working environment
Proactive and disciplined in following through with set priorities and programs
The Details
Typically, this role would require approximately 10%-15% travel to attend events and visit STACK locations as necessary
Work Authorization/Security Clearance Requirements
Must pass comprehensive background screening
Must be eligible to work in the United States
Must-have Qualifications
Bachelor’s Degree or equivalent work experience
3-5 years’ experience in product marketing or directly related field
Highly proficient in MS Word and MS PowerPoint
Baseline proficiency in MS Excel, Adobe Illustrator, and Adobe InDesign
Compensation Range $115,540.00 - $128,260.00
This Might Be Right For You If
You are a strong communicator, you are persuasive and clear, blending analytics with experience in decision-making
You do not get flustered easily. You can juggle multiple priorities while balancing urgent requests with shifting timelines and deliverables
You are a team builder. You take the time to understand and develop the strengths of your resources while formulating long-term plans for the growth and success of the team
You are naturally curious and driven toward continual improvement. While you celebrate your successes, you take time to review and analyze campaigns for future learning
WHY STACK?
We offer a competitive compensation package with strong benefits, including medical, dental, and vision insurance, a 401K program, flexible spending accounts – even a cell phone subsidy
We foster a culture of appreciation, including peer-to-peer recognition and rewards programs
Fun is part of our DNA, with events, game nights, happy hours, and barbecues
We’re growing – this is a great time to join and make an impact
STACK is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity and expression, age, national origin, mental or physical disability, genetic information, veteran status, or any other status protected by federal, state, or local law
Note to external agencies:
We are not accepting any blind submissions or resumes/cvs from recruitment agencies. Any candidates sent to STACK Infrastructure, Inc. will not be accepted or considered as a submission without a signed agreement in place. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of STACK Infrastructure, Inc.
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The Position STACK Infrastructure is looking for a Product Marketing Manager to synthesize market, audience, product, and competitive inputs for driving the highest possible revenue for the business. The role of the Product Marketing Manager involves performing activities such as product market positioning, sales and product differentiation messaging development, competitive analysis, and sales enablement such as creation of sales tools, communication, and training. In addition, your skills may be utilized across a variety of other marketing efforts to support the growth of the STACK brand and support other revenue generating efforts.
Working to develop the product positioning and messaging and maximize the strengths of every marketing and communication channel, the Product Marketing Manager will work to understand the audience’s needs and behaviors, market trends, and competitive intelligence.
STACK, the digital infrastructure partner to the world’s most innovative companies, is growing our global footprint and the Product Marketing Manager will work to solidify the messaging and product-set of STACK Americas and, in part, STACK Infrastructure as a whole. This cross functional role requires strong communication and collaboration with company leadership, strategy team, finance, sales teams, and other marketing functions in the formulation of optimal go to market strategies, product education approaches, product solution creation, and execution of competitive counter-tactics to achieve the product’s market share targets.
Responsibilities
Use market and customer insights to identify market opportunities, inform the product roadmap, validate product concepts, segment audiences, and shape GTM strategies
Develop positioning, narrative, and messaging strategies that drive our audiences to action and differentiate us from the competition
Develop the go-to-market strategy for new products, sites, markets and orchestrate the cross functional execution plan to achieve business goals
Create compelling product marketing assets, evidence, and enablement to support sales efforts
Perform competitive and market analysis to support product trajectories
Stay abreast of current best practices in the industry and review competitor websites
Execute on various marketing tasks and responsibilities as necessary
Competencies
An understanding of the data center industry and its traditional Go-To-Market activities
Track record of leading successful new product launches, including GTM strategy and managing cross-functional teams to deliver on business goals
Able to gather insights from internal and external sources, assess the impact and make strategic recommendations
Experience developing compelling internal content and training for sales, customer support, and marketing, as well as effective external product marketing assets, including videos, tours, one-pagers, and sales presentations
Able to get things done and effectively prioritize many competing demands. Strong project management skills are a must, with experience managing design teams, freelancers, and agencies to scale quality content in a fast-paced environment
Passionate about execution excellence, with a track record of bringing creativity, positivity, and high energy to complex projects. Able to roll with the punches. Effective fire-fighter
A strong background in enterprise B2B marketing
Exceptional writing and grammar skills
Be able to convey otherwise complex material clearly and concisely to internal and external client audiences in a manner they can understand and relate to
Leadership skills and the ability to influence and move others towards a single unified direction
High level of professionalism, discretion, diplomacy and confidentiality
Ability to work with individuals at all levels of the organization
Ability to exercise good judgment and demonstrate maturity
Must be decisive, iterative, and agile
Ability to manage multiple projects in a fast-paced working environment
Proactive and disciplined in following through with set priorities and programs
The Details
Typically, this role would require approximately 10%-15% travel to attend events and visit STACK locations as necessary
Work Authorization/Security Clearance Requirements
Must pass comprehensive background screening
Must be eligible to work in the United States
Must-have Qualifications
Bachelor’s Degree or equivalent work experience
3-5 years’ experience in product marketing or directly related field
Highly proficient in MS Word and MS PowerPoint
Baseline proficiency in MS Excel, Adobe Illustrator, and Adobe InDesign
Compensation Range $115,540.00 - $128,260.00
This Might Be Right For You If
You are a strong communicator, you are persuasive and clear, blending analytics with experience in decision-making
You do not get flustered easily. You can juggle multiple priorities while balancing urgent requests with shifting timelines and deliverables
You are a team builder. You take the time to understand and develop the strengths of your resources while formulating long-term plans for the growth and success of the team
You are naturally curious and driven toward continual improvement. While you celebrate your successes, you take time to review and analyze campaigns for future learning
WHY STACK?
We offer a competitive compensation package with strong benefits, including medical, dental, and vision insurance, a 401K program, flexible spending accounts – even a cell phone subsidy
We foster a culture of appreciation, including peer-to-peer recognition and rewards programs
Fun is part of our DNA, with events, game nights, happy hours, and barbecues
We’re growing – this is a great time to join and make an impact
STACK is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity and expression, age, national origin, mental or physical disability, genetic information, veteran status, or any other status protected by federal, state, or local law
Note to external agencies:
We are not accepting any blind submissions or resumes/cvs from recruitment agencies. Any candidates sent to STACK Infrastructure, Inc. will not be accepted or considered as a submission without a signed agreement in place. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of STACK Infrastructure, Inc.
#J-18808-Ljbffr