VP, Events & Experiential Strategy
News Corporation, New York, NY, United States
Job Description :
The Vice President, Events & Experiential Strategy will lead the strategic vision, revenue growth, creative development, and operational execution of the New York Post’s live, virtual, and hybrid events portfolio. Reporting into the SVP of Marketing & Brand Strategy, this role will transform events into a scalable, high‑performing business line that drives sponsorship revenue, audience growth, community engagement, and brand elevation.
This role requires a commercially driven executive with deep expertise in experiential production, live journalism, and broadcast‑quality event execution. The ideal candidate blends strategic revenue ownership with creative and technical excellence, leveraging journalism, talent, and market influence to create premium experiences that generate measurable financial impact.
Key Responsibilities Revenue Strategy & Business Growth
Develop and execute a multi‑year events revenue strategy aligned with our long‑term strategic objectives
Own full P&L for the events and experiential business
Establish annual revenue targets, profitability goals, and growth benchmarks
Design scalable sponsorship models, tiered partnership packages, and integrated brand activations
Partner closely with Sales leadership to maximize sponsorship, activation, and experiential revenue
Identify and launch new event‑based revenue streams (memberships, branded content, virtual lead generation, experiential extensions)
Drive measurable strategies for growth through data collection, quantitative and qualitative analysis
Event Portfolio & Product Development
Build and manage a diversified portfolio of:
National and local flagship events
Entertainment, cultural, and community experiences
Sponsored activations and branded experiential programs
Evaluate and prioritize events based on ROI, audience demand, and brand alignment
Research competitive media and experiential trends to inform innovation
Launch new event properties that drive long‑term brand equity
Creative & Technical Production Leadership
Provide expert‑level oversight of live event production, including video, livestream, and hybrid presentation
Manage production timelines, budgets, vendor negotiations, and quality control
Oversee a vetted roster of production, creative, platform, and experiential vendors
Ensure seamless integration of creative experiential concepts with technical execution
Drive continuous improvement of processes, workflows, and production standards
Travel as needed to support on‑site event production and execution
Cross‑Functional Leadership & Collaboration
Partner with Sales, Marketing, Creative, Editorial, Video, Social, Product, Technology, and Communications teams to deliver on‑brand, on‑time, on‑budget experiences
Align with Editorial leadership to ensure programming integrity and journalistic standards
Collaborate with Marketing to drive audience acquisition, brand amplification, and post‑event engagement
Facilitate distribution of event performance metrics across business units
Business Development & Strategic Partnerships
Identify and secure strategic partnerships with venues, sponsors, talent, platforms, and community organizations
Negotiate high‑value contracts and multi‑year agreements
Expand regional and national event footprint
Explore co‑production models, media partnerships, and cross‑platform extensions
Support executive leadership in long‑term strategic planning initiatives
Operational Excellence & Performance Management
Oversee the full event lifecycle from concept through post‑event analysis
Implement scalable processes, playbooks, and risk mitigation frameworks
Lead detailed post‑event reporting and data‑driven performance analysis
Ensure financial discipline, resource optimization, and high production standards
Qualifications
15+ years of progressive leadership experience in events, experiential marketing, live production, or media environments
Proven track record of building and scaling profitable event portfolios with direct revenue ownership
Deep expertise in live, hybrid, broadcast, and digital event production
Strong commercial acumen with sponsorship and partnership negotiation experience
Experience within or alongside media organizations preferred
Demonstrated success managing cross‑functional teams in fast‑paced, deadline‑driven environments
Exceptional executive presence, communication, and stakeholder management skills
Ability to travel as needed for event production.
Note: This role follows our hybrid work model and is based out of our Midtown, NY office.
Compensation: The salary range for this position is $170,900–$210,000, determined based on factors such as relevant experience, qualifications, and internal equity. This role is also eligible for an annual bonus tied to both individual and company performance.
Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic. EEO/Disabled/Vets
Reasonable Accommodation We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at humanresources@newscorp.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
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The Vice President, Events & Experiential Strategy will lead the strategic vision, revenue growth, creative development, and operational execution of the New York Post’s live, virtual, and hybrid events portfolio. Reporting into the SVP of Marketing & Brand Strategy, this role will transform events into a scalable, high‑performing business line that drives sponsorship revenue, audience growth, community engagement, and brand elevation.
This role requires a commercially driven executive with deep expertise in experiential production, live journalism, and broadcast‑quality event execution. The ideal candidate blends strategic revenue ownership with creative and technical excellence, leveraging journalism, talent, and market influence to create premium experiences that generate measurable financial impact.
Key Responsibilities Revenue Strategy & Business Growth
Develop and execute a multi‑year events revenue strategy aligned with our long‑term strategic objectives
Own full P&L for the events and experiential business
Establish annual revenue targets, profitability goals, and growth benchmarks
Design scalable sponsorship models, tiered partnership packages, and integrated brand activations
Partner closely with Sales leadership to maximize sponsorship, activation, and experiential revenue
Identify and launch new event‑based revenue streams (memberships, branded content, virtual lead generation, experiential extensions)
Drive measurable strategies for growth through data collection, quantitative and qualitative analysis
Event Portfolio & Product Development
Build and manage a diversified portfolio of:
National and local flagship events
Entertainment, cultural, and community experiences
Sponsored activations and branded experiential programs
Evaluate and prioritize events based on ROI, audience demand, and brand alignment
Research competitive media and experiential trends to inform innovation
Launch new event properties that drive long‑term brand equity
Creative & Technical Production Leadership
Provide expert‑level oversight of live event production, including video, livestream, and hybrid presentation
Manage production timelines, budgets, vendor negotiations, and quality control
Oversee a vetted roster of production, creative, platform, and experiential vendors
Ensure seamless integration of creative experiential concepts with technical execution
Drive continuous improvement of processes, workflows, and production standards
Travel as needed to support on‑site event production and execution
Cross‑Functional Leadership & Collaboration
Partner with Sales, Marketing, Creative, Editorial, Video, Social, Product, Technology, and Communications teams to deliver on‑brand, on‑time, on‑budget experiences
Align with Editorial leadership to ensure programming integrity and journalistic standards
Collaborate with Marketing to drive audience acquisition, brand amplification, and post‑event engagement
Facilitate distribution of event performance metrics across business units
Business Development & Strategic Partnerships
Identify and secure strategic partnerships with venues, sponsors, talent, platforms, and community organizations
Negotiate high‑value contracts and multi‑year agreements
Expand regional and national event footprint
Explore co‑production models, media partnerships, and cross‑platform extensions
Support executive leadership in long‑term strategic planning initiatives
Operational Excellence & Performance Management
Oversee the full event lifecycle from concept through post‑event analysis
Implement scalable processes, playbooks, and risk mitigation frameworks
Lead detailed post‑event reporting and data‑driven performance analysis
Ensure financial discipline, resource optimization, and high production standards
Qualifications
15+ years of progressive leadership experience in events, experiential marketing, live production, or media environments
Proven track record of building and scaling profitable event portfolios with direct revenue ownership
Deep expertise in live, hybrid, broadcast, and digital event production
Strong commercial acumen with sponsorship and partnership negotiation experience
Experience within or alongside media organizations preferred
Demonstrated success managing cross‑functional teams in fast‑paced, deadline‑driven environments
Exceptional executive presence, communication, and stakeholder management skills
Ability to travel as needed for event production.
Note: This role follows our hybrid work model and is based out of our Midtown, NY office.
Compensation: The salary range for this position is $170,900–$210,000, determined based on factors such as relevant experience, qualifications, and internal equity. This role is also eligible for an annual bonus tied to both individual and company performance.
Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic. EEO/Disabled/Vets
Reasonable Accommodation We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at humanresources@newscorp.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
#J-18808-Ljbffr