Digital Marketing Specialist
Gwynedd Manufacturing Inc., North Wales, PA, United States
Gwynedd Manufacturing, a growing defense contractor located in North Wales, PA, is a state-of-the-art manufacturing facility dedicated to producing quality products for the U.S. Department of Defense and various U.S. Federal Law Enforcement Agencies. As an innovative company offering a wide array of products, we strive to continuously develop new technology and drive process improvement.
Position Summary We are seeking a knowledgeable and confident Digital Marketing Specialist to represent a highly respected and technically advanced manufacturer within the firearms industry. This individual will serve as a front-facing voice of the brand—engaging directly with the audience, shaping how products are understood, and communicating clearly across digital platforms.
This role is ideal for someone deeply immersed in the firearms space, who can speak with credibility to both seasoned enthusiasts and newer audiences. The position blends community engagement, content coordination, and on-camera communication, requiring strong industry awareness and the ability to translate technical concepts into accessible messaging.
General Expectations
Act as a visible and credible representative of the brand
Balance community engagement, content execution, and on-camera presence
Collaborate closely with leadership and an established creative team
Maintain accuracy, clarity, and consistency across all messaging
Core Knowledge & Skills
Strong understanding of firearms, gear, and industry culture
Excellent written and verbal communication skills
Ability to translate technical information into clear, engaging content
Confidence speaking on camera and addressing a live or recorded audience
Strong organizational skills with attention to detail
Ability to manage multiple priorities in a fast-paced environment
Key Responsibilities Community Engagement
Respond to comments, direct messages, and mentions across platforms
Actively participate in relevant industry and community conversations
Maintain a clear, confident, and informed brand voice
On-Camera Communication
Appear on camera to explain products, use cases, and industry topics
Communicate effectively with both experienced and entry-level audiences
Deliver messaging with clarity, authority, and authenticity
Content Publishing & Management
Schedule and publish content across social media platforms
Ensure accuracy, consistency, and alignment with brand standards
Maintain organized content calendars and workflows
Content Development Support
Write and refine captions, headlines, and supporting copy
Collaborate with internal creative teams (video, design, editing)
Support content planning and execution initiatives
Industry Awareness
Monitor trends, conversations, and key voices within the firearms space
Identify strategic opportunities for brand engagement
Provide insights and feedback to internal teams
Performance & Insights
Track engagement metrics and audience behavior
Identify high-performing content and key drivers of success
Provide recommendations to improve clarity, reach, and impact
Qualifications
2–4 years of experience in social media, content coordination, or a related role
Strong communication and interpersonal skills
Deep familiarity with firearms and related equipment
Comfortable and confident speaking on camera
Proven ability to manage multiple tasks with strong attention to detail
Preferred Qualifications
Active involvement in firearms communities, training, or shooting sports
Interest in outdoor, range-based, or hands-on mechanical environments
Ability to simplify complex or technical concepts effectively
Physical And Work Environment Requirements This position is based in a manufacturing environment and may require the following over extended periods of time up to a full 8-hour work shift (excluding lunch and breaks): stand, walk, sit, squat or bend, kneel and rise, lift, carry, push, or pull materials and equipment weighing up to — and occasionally exceeding — 50 pounds, view a computer or other digital screen, work on a computer, workstation or comparable system, and make accurate entries in such systems. Manual dexterity and fine motor skills are required for detailed assembly and precision work. Work may take place in areas with varying temperatures or no climate control, varying noise levels, and production equipment in motion. Proper personal protective equipment (PPE) must be worn in designated areas at all times as required by company policy. Reasonable accommodations may be available to enable individuals with disabilities but are always subject to safety concerns for the employee and all team members. Employer may require a physical assessment of the candidate’s ability to perform these tasks as a condition of an offer letter. Any assessment will be performed by a third party vendor and will be reported on a pass/fail basis with no other medical information conveyed to employer.
Equal Opportunity Employer Gwynedd Manufacturing is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Note: This job description reflects general duties and responsibilities and is not intended to be an exhaustive list. Management may modify or assign other responsibilities as needed.
#J-18808-Ljbffr
Position Summary We are seeking a knowledgeable and confident Digital Marketing Specialist to represent a highly respected and technically advanced manufacturer within the firearms industry. This individual will serve as a front-facing voice of the brand—engaging directly with the audience, shaping how products are understood, and communicating clearly across digital platforms.
This role is ideal for someone deeply immersed in the firearms space, who can speak with credibility to both seasoned enthusiasts and newer audiences. The position blends community engagement, content coordination, and on-camera communication, requiring strong industry awareness and the ability to translate technical concepts into accessible messaging.
General Expectations
Act as a visible and credible representative of the brand
Balance community engagement, content execution, and on-camera presence
Collaborate closely with leadership and an established creative team
Maintain accuracy, clarity, and consistency across all messaging
Core Knowledge & Skills
Strong understanding of firearms, gear, and industry culture
Excellent written and verbal communication skills
Ability to translate technical information into clear, engaging content
Confidence speaking on camera and addressing a live or recorded audience
Strong organizational skills with attention to detail
Ability to manage multiple priorities in a fast-paced environment
Key Responsibilities Community Engagement
Respond to comments, direct messages, and mentions across platforms
Actively participate in relevant industry and community conversations
Maintain a clear, confident, and informed brand voice
On-Camera Communication
Appear on camera to explain products, use cases, and industry topics
Communicate effectively with both experienced and entry-level audiences
Deliver messaging with clarity, authority, and authenticity
Content Publishing & Management
Schedule and publish content across social media platforms
Ensure accuracy, consistency, and alignment with brand standards
Maintain organized content calendars and workflows
Content Development Support
Write and refine captions, headlines, and supporting copy
Collaborate with internal creative teams (video, design, editing)
Support content planning and execution initiatives
Industry Awareness
Monitor trends, conversations, and key voices within the firearms space
Identify strategic opportunities for brand engagement
Provide insights and feedback to internal teams
Performance & Insights
Track engagement metrics and audience behavior
Identify high-performing content and key drivers of success
Provide recommendations to improve clarity, reach, and impact
Qualifications
2–4 years of experience in social media, content coordination, or a related role
Strong communication and interpersonal skills
Deep familiarity with firearms and related equipment
Comfortable and confident speaking on camera
Proven ability to manage multiple tasks with strong attention to detail
Preferred Qualifications
Active involvement in firearms communities, training, or shooting sports
Interest in outdoor, range-based, or hands-on mechanical environments
Ability to simplify complex or technical concepts effectively
Physical And Work Environment Requirements This position is based in a manufacturing environment and may require the following over extended periods of time up to a full 8-hour work shift (excluding lunch and breaks): stand, walk, sit, squat or bend, kneel and rise, lift, carry, push, or pull materials and equipment weighing up to — and occasionally exceeding — 50 pounds, view a computer or other digital screen, work on a computer, workstation or comparable system, and make accurate entries in such systems. Manual dexterity and fine motor skills are required for detailed assembly and precision work. Work may take place in areas with varying temperatures or no climate control, varying noise levels, and production equipment in motion. Proper personal protective equipment (PPE) must be worn in designated areas at all times as required by company policy. Reasonable accommodations may be available to enable individuals with disabilities but are always subject to safety concerns for the employee and all team members. Employer may require a physical assessment of the candidate’s ability to perform these tasks as a condition of an offer letter. Any assessment will be performed by a third party vendor and will be reported on a pass/fail basis with no other medical information conveyed to employer.
Equal Opportunity Employer Gwynedd Manufacturing is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Note: This job description reflects general duties and responsibilities and is not intended to be an exhaustive list. Management may modify or assign other responsibilities as needed.
#J-18808-Ljbffr