Social Media & Content Strategist Social Media & Content Strategist
Bushbalm, Thayer, KS, United States
Bushbalm is The Bikini Line Skincare Experts, on a mission to be the go-to solution for ingrown hairs, dark spots, and razor bumps—everywhere on the body. We create effective, results-driven products that help people feel confident in their skin, from the bikini line to underarms and beyond.
Born in Ottawa, ON, we’ve grown from a bold idea to one of the city’s most exciting startups—securing a deal on Dragons’ Den and ranking among Ottawa’s fastest-growing companies. With a powerhouse eCommerce presence, a rapidly expanding retail footprint, and a strong network of waxing professionals, we’re disrupting the skincare industry in a big way.
At Bushbalm, you’ll join a fast-moving, passionate team where innovation, collaboration, and career growth go hand in hand. If you're ready to make an impact, we’d love to meet you!
Why Join Bushbalm?
Be part of a rapidly growing and innovative skincare brand making waves in the beauty industry.
Work in a collaborative and fun environment that values creativity and fresh ideas.
Gain strong opportunities for career growth and professional development.
Help expand a brand that is available in Ulta Beauty locations nationwide and 17,000+ waxing salons.
About the Role: We’re looking for a Social Media & Content Strategist who lives and breathes content, someone who understands what makes people stop scrolling, engage, and ultimately convert.
Reporting to the Brand Marketing Manager, this person will own Bushbalm’s organic social presence across Instagram and TikTok, from shaping content direction to creating, posting, and optimizing content daily.
This is a newly created, hands‑on, end-to‑end role. You’ll be responsible for bringing our content pillars to life, executing campaigns and launches, and continuously improving performance through testing and insights.
If you’re equal parts creative and analytical, and excited to both think strategically and create content yourself, this role is for you.
The salary range for this role is $55,000 to $65,000 CAD.
Responsibilities:
Partner with the Brand Marketing Manager to develop and execute Bushbalm’s organic social strategy
Bring content pillars to life through high-quality, platform-native content that aligns with brand positioning and business goals
Conceptualize, shoot, edit, and publish high-performing content across Instagram and TikTok (Reels, TikTok, Stories, static)
Write captions and content that reflect Bushbalm’s voice: confident, playful, and skincare-smart
Build and manage content calendars aligned with campaigns, launches, and sales priorities
Own weekly and monthly performance reporting, tracking KPIs such as engagement, reach, saves, shares, and follower growth
Analyze performance and translate insights into clear improvements in content and strategy
Stay on top of trends, identifying and executing relevant opportunities quickly
Manage daily community engagement including comments, DMs, and user-generated content
Collaborate cross-functionally with Brand, Influencer, Creative, and Paid teams to ensure alignment
Who You Are:
2–4+ years in social media (beauty/DTC preferred)
Proven experience creating high-performing organic social content
Strong understanding of TikTok and Instagram platforms and trends
Creative storyteller with strong instincts for hooks and formats
Analytical and data-driven mindset
Comfortable being on camera and producing content independently
Highly organized and execution-focused
Competitive salary and comprehensive benefits package.
Flexible work environment (remote/hybrid options where applicable).
Health and wellness benefits, including a lifestyle spending account.
Professional development opportunities to support career growth.
Free access to our award-winning products.
Inclusive and dynamic company culture with team-building events.
This position requires completion of a project as part of the application. Carefully review the below section outlining the project and include it with your submission. Applications submitted without the completed project will not be considered.
Join us in redefining body care and making an impact in the beauty industry!
PROJECT To apply, please submit:
1 short‑form video (IG Reel or TikTok) promoting one of Bushbalm’s limited edition scrubs (If you don’t have any of our products already, feel free to fake it with something in your shower. We just want to see your content skills and ability to engage a social audience!)
Focus on a strong hook and a clear, engaging concept
Content should feel native to TikTok/Instagram and aligned with Bushbalm’s brand voice
Why you believe this content would perform and convert
Bushbalm is on a mission to solve common skin concerns the beauty industry has long ignored.
Think ingrown hairs, dark spots, razor burn and more.
We're striving to be the #1 product line focused on bikini line skincare.
Why Join Us Since 2016 we've grown our team with industry experts and skincare enthusiasts. Bushbalm is in such a unique place, as we're in the heart of beauty and crossed with e-commerce.
By joining you'll understand what goes into a fast growing direct-to-consumer beauty company.
FAQs Ottawa, Canada
We do have staff who work remotely, but our HQ is in downtown Ottawa.
We're still a small, tight knit team. Most of our team is located in Ottawa, Canada, but we now have employees spanning across the world remotely.
To date, Bushbalm is in over 5,000 waxing salons, and on shelves nation wide at Ulta Beauty.
We're growing our team and departments at a fast pace. Our most mature departments are Marketing and Product Development.
Other departments that are well established include Operations, Customer Service, Design and Finance.
Our team is primarily headquartered in Ottawa, Canada.
We're open to remote candidates, but would like to hire first in Ottawa, so we can gather easily. In regards to your workday, we are a flex model and allow employees to work remote when they wish.
#J-18808-Ljbffr
Born in Ottawa, ON, we’ve grown from a bold idea to one of the city’s most exciting startups—securing a deal on Dragons’ Den and ranking among Ottawa’s fastest-growing companies. With a powerhouse eCommerce presence, a rapidly expanding retail footprint, and a strong network of waxing professionals, we’re disrupting the skincare industry in a big way.
At Bushbalm, you’ll join a fast-moving, passionate team where innovation, collaboration, and career growth go hand in hand. If you're ready to make an impact, we’d love to meet you!
Why Join Bushbalm?
Be part of a rapidly growing and innovative skincare brand making waves in the beauty industry.
Work in a collaborative and fun environment that values creativity and fresh ideas.
Gain strong opportunities for career growth and professional development.
Help expand a brand that is available in Ulta Beauty locations nationwide and 17,000+ waxing salons.
About the Role: We’re looking for a Social Media & Content Strategist who lives and breathes content, someone who understands what makes people stop scrolling, engage, and ultimately convert.
Reporting to the Brand Marketing Manager, this person will own Bushbalm’s organic social presence across Instagram and TikTok, from shaping content direction to creating, posting, and optimizing content daily.
This is a newly created, hands‑on, end-to‑end role. You’ll be responsible for bringing our content pillars to life, executing campaigns and launches, and continuously improving performance through testing and insights.
If you’re equal parts creative and analytical, and excited to both think strategically and create content yourself, this role is for you.
The salary range for this role is $55,000 to $65,000 CAD.
Responsibilities:
Partner with the Brand Marketing Manager to develop and execute Bushbalm’s organic social strategy
Bring content pillars to life through high-quality, platform-native content that aligns with brand positioning and business goals
Conceptualize, shoot, edit, and publish high-performing content across Instagram and TikTok (Reels, TikTok, Stories, static)
Write captions and content that reflect Bushbalm’s voice: confident, playful, and skincare-smart
Build and manage content calendars aligned with campaigns, launches, and sales priorities
Own weekly and monthly performance reporting, tracking KPIs such as engagement, reach, saves, shares, and follower growth
Analyze performance and translate insights into clear improvements in content and strategy
Stay on top of trends, identifying and executing relevant opportunities quickly
Manage daily community engagement including comments, DMs, and user-generated content
Collaborate cross-functionally with Brand, Influencer, Creative, and Paid teams to ensure alignment
Who You Are:
2–4+ years in social media (beauty/DTC preferred)
Proven experience creating high-performing organic social content
Strong understanding of TikTok and Instagram platforms and trends
Creative storyteller with strong instincts for hooks and formats
Analytical and data-driven mindset
Comfortable being on camera and producing content independently
Highly organized and execution-focused
Competitive salary and comprehensive benefits package.
Flexible work environment (remote/hybrid options where applicable).
Health and wellness benefits, including a lifestyle spending account.
Professional development opportunities to support career growth.
Free access to our award-winning products.
Inclusive and dynamic company culture with team-building events.
This position requires completion of a project as part of the application. Carefully review the below section outlining the project and include it with your submission. Applications submitted without the completed project will not be considered.
Join us in redefining body care and making an impact in the beauty industry!
PROJECT To apply, please submit:
1 short‑form video (IG Reel or TikTok) promoting one of Bushbalm’s limited edition scrubs (If you don’t have any of our products already, feel free to fake it with something in your shower. We just want to see your content skills and ability to engage a social audience!)
Focus on a strong hook and a clear, engaging concept
Content should feel native to TikTok/Instagram and aligned with Bushbalm’s brand voice
Why you believe this content would perform and convert
Bushbalm is on a mission to solve common skin concerns the beauty industry has long ignored.
Think ingrown hairs, dark spots, razor burn and more.
We're striving to be the #1 product line focused on bikini line skincare.
Why Join Us Since 2016 we've grown our team with industry experts and skincare enthusiasts. Bushbalm is in such a unique place, as we're in the heart of beauty and crossed with e-commerce.
By joining you'll understand what goes into a fast growing direct-to-consumer beauty company.
FAQs Ottawa, Canada
We do have staff who work remotely, but our HQ is in downtown Ottawa.
We're still a small, tight knit team. Most of our team is located in Ottawa, Canada, but we now have employees spanning across the world remotely.
To date, Bushbalm is in over 5,000 waxing salons, and on shelves nation wide at Ulta Beauty.
We're growing our team and departments at a fast pace. Our most mature departments are Marketing and Product Development.
Other departments that are well established include Operations, Customer Service, Design and Finance.
Our team is primarily headquartered in Ottawa, Canada.
We're open to remote candidates, but would like to hire first in Ottawa, so we can gather easily. In regards to your workday, we are a flex model and allow employees to work remote when they wish.
#J-18808-Ljbffr