
Real Estate - Social Media + Marketing Manager
Aura Residential, New York, NY, United States
About Us We are a fast-growing real estate company focused on delivering high-quality living experiences across New York and beyond. Our approach combines branding, data, and execution to drive leasing performance and long-term asset value.
The Role We are seeking a Social Media & Marketing Manager to lead and execute our digital presence across multiple properties and brands.
This is a hands-on, execution-focused role —ideal for someone who can create compelling content, run campaigns, and directly impact leasing performance.
Key Responsibilities Social Media Management Manage Instagram, TikTok, and other social platforms
Build and maintain content calendars across multiple properties
Post consistently and actively engage with audiences (comments, DMs)
Content Creation Shoot and edit short-form video (Reels, TikTok)
Capture property tours, amenities, and neighborhood content
Maintain a strong, cohesive brand aesthetic
Marketing & Campaigns Execute campaigns for lease-ups, launches, and promotions
Run and optimize paid ads (Meta, Google, TikTok)
Track and analyze performance: leads, conversions, cost per lease
Set up postings on Zillow / Streeteasy
Partner with leasing teams to align marketing with inventory
Coordinate with brokers and external partners on co-marketing efforts
Integrate marketing efforts with CRM systems (e.g., Yardi)
Qualifications 2+ years of experience in social media or digital marketing
Strong understanding of Instagram, TikTok, and paid media
Experience creating and editing content (CapCut, Adobe Suite, etc.)
Data-driven mindset with a focus on measurable outcomes
Experience in real estate, hospitality, or lifestyle brands is a plus
What We’re Looking For Execution-oriented and fast-moving
Strong eye for branding and design
Ability to turn content into real leads and leases
Ownership mindset with a proactive approach
Salary: $50,000 – $65,000 annually
Paid Time Off
Professional Development Assistance
Growth opportunities within a rapidly expanding company
How to Apply Please submit:
Resume
Bonus Portfolio or social accounts managed
Examples of high-performing content or campaigns
#J-18808-Ljbffr