E-Commerce & Digital Marketing Specialist
Eufora International, Carlsbad, CA, United States
We’re building a high-velocity growth engine inside a 27-year heritage beauty brand and this role will own how Eufora scales and wins in a digital‑first world.
As our E‑Commerce & Digital Marketing Specialist, you’ll take full ownership of DTC revenue performance across paid media, email/SMS lifecycle marketing, and on‑site conversion. You’ll work directly with our Creative Director, Social & Community Lead, and agency partners to turn deep product credibility into scalable digital growth.
This is a rare opportunity to step into a brand trusted by thousands of salon professionals and lead its next phase of modern expansion—where the salon story and the consumer story amplify each other.
You’re equally comfortable writing scroll‑stopping ad hooks and analyzing blended ROAS. If you believe the best DTC brands are built on authentic product stories, this role was made for you.
What you’ll own 1. Performance marketing & paid media strategy
Set paid media strategy across Meta, TikTok, Google, and emerging platforms—driving measurable DTC revenue growth.
Manage agency relationships: set ROAS targets, approve creative briefs, review reporting cadence, and hold them accountable to outcomes.
Develop ad hooks, messaging angles, and campaign concepts in collaboration with our creative team.
Identify top‑performing organic content for UGC whitelisting and paid amplification.
Own CAC and blended ROAS reporting across all paid channels.
2. Email & SMS lifecycle marketing (Klaviyo)
Own the full email and SMS revenue channel: campaigns, automated flows, segmentation, and list health.
Build and optimize lifecycle flows—including welcome series, post‑purchase, replenishment reminders, winback, and VIP segmentation.
Write and oversee compelling, on‑brand copy designed to convert—working with the design team on email templates.
Leverage subscription data from Recharge and Rebuy to build retention‑focused communications that increase LTV and reduce churn.
Manage the fractional email/CRM specialist on execution and QA while you own strategy and flow architecture.
3. E‑commerce & conversion optimization
Own DTC performance metrics for eufora.net (Shopify): CAC, LTV, CVR, AOV, and contribution margin.
Identify CRO opportunities and guide landing page messaging, structure, and UX improvements with our web designer.
Optimize the subscription and replenishment experience through Recharge and Rebuy.
Partner with Sales and Operations to enhance the full customer journey from first click to repeat purchase.
4. Analytics, insights & reporting
Monitor performance metrics across paid media, email, web, and subscription channels.
Translate data into clear, actionable insights that inform creative direction and channel investment decisions.
Establish a consistent reporting cadence with leadership and agency partners.
Build dashboards and reporting frameworks in Shopify, Klaviyo, and platform analytics that give the team real‑time visibility into what’s working.
About you Must‑haves
5+ years in growth, performance, or e‑commerce marketing with direct P&L or revenue accountability.
Proven experience owning email marketing strategy and execution in Klaviyo—including automated flows, segmentation, and revenue optimization.
Strong understanding of paid media strategy across Meta and TikTok, with experience setting ROAS targets and managing agency partners.
Hands‑on experience with Shopify and subscription/replenishment tools (Recharge, Rebuy, or similar).
A strong copywriter with an instinct for clever, high‑converting messaging across ads, email, and landing pages.
Experience managing agencies and external creative resources toward performance outcomes.
Analytical mindset—comfortable building reports, reading data, and making budget allocation decisions based on what the numbers say.
Strong advantages
Beauty, wellness, or CPG industry experience.
DTC experience with subscription commerce and retention marketing strategies.
Integrates AI tools into daily workflow to improve speed, testing, and creative iteration.
Familiarity with WordPress (for content/blog).
Experience building UGC whitelisting and creator‑led ad programs.
What you’ll walk into
A 27‑year heritage brand with deep product credibility and thousands of loyal salon partners across the US and Canada.
A marketing team in growth mode.
A modern tech stack: Shopify, Klaviyo, Recharge, Rebuy, with room to build.
Direct access to leadership and the autonomy to make real decisions that drive revenue.
A brand where the professional salon story and the consumer DTC story amplify each other—your growth engine has a built‑in credibility moat.
About Eufora Founded in 1997, Eufora is an independently owned, phytoactive haircare brand built on one belief: beauty should never require compromise. For nearly three decades, we’ve pioneered high‑performance formulas powered by plant science—where wellness is the standard, not the trend.
Created for salon professionals and ingredient‑aware consumers alike, Eufora delivers results that honor both performance and nature. Our formulas are crafted with purpose, backed by science, and trusted by thousands of stylists who rely on us daily behind the chair.
Beyond the products, Eufora is a true salon partner—committed to education, business mentorship, and long‑term growth. Through strategic support and community‑driven leadership, we help salon professionals build profitable businesses while elevating their craft.
Work environment This position is based at our corporate office in Carlsbad, CA and requires full‑time, on‑site collaboration Monday through Friday. This is a hands‑on, highly collaborative role where daily in‑office presence is essential.
Candidates must reside locally or be willing to relocate to the Carlsbad area prior to their start date. This position is not eligible for remote or hybrid work.
Equal employment opportunity At Eufora, we are committed to fostering a diverse, inclusive, drug‑free, and harassment‑free workplace. We welcome applicants of all backgrounds and identities and do not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, ancestry, citizenship, disability, age, marital status, veteran status, genetic information, or any other characteristic protected by applicable federal, state, or local laws.
We strive to create an environment where all employees feel respected, valued, and empowered to contribute their best.
#J-18808-Ljbffr
As our E‑Commerce & Digital Marketing Specialist, you’ll take full ownership of DTC revenue performance across paid media, email/SMS lifecycle marketing, and on‑site conversion. You’ll work directly with our Creative Director, Social & Community Lead, and agency partners to turn deep product credibility into scalable digital growth.
This is a rare opportunity to step into a brand trusted by thousands of salon professionals and lead its next phase of modern expansion—where the salon story and the consumer story amplify each other.
You’re equally comfortable writing scroll‑stopping ad hooks and analyzing blended ROAS. If you believe the best DTC brands are built on authentic product stories, this role was made for you.
What you’ll own 1. Performance marketing & paid media strategy
Set paid media strategy across Meta, TikTok, Google, and emerging platforms—driving measurable DTC revenue growth.
Manage agency relationships: set ROAS targets, approve creative briefs, review reporting cadence, and hold them accountable to outcomes.
Develop ad hooks, messaging angles, and campaign concepts in collaboration with our creative team.
Identify top‑performing organic content for UGC whitelisting and paid amplification.
Own CAC and blended ROAS reporting across all paid channels.
2. Email & SMS lifecycle marketing (Klaviyo)
Own the full email and SMS revenue channel: campaigns, automated flows, segmentation, and list health.
Build and optimize lifecycle flows—including welcome series, post‑purchase, replenishment reminders, winback, and VIP segmentation.
Write and oversee compelling, on‑brand copy designed to convert—working with the design team on email templates.
Leverage subscription data from Recharge and Rebuy to build retention‑focused communications that increase LTV and reduce churn.
Manage the fractional email/CRM specialist on execution and QA while you own strategy and flow architecture.
3. E‑commerce & conversion optimization
Own DTC performance metrics for eufora.net (Shopify): CAC, LTV, CVR, AOV, and contribution margin.
Identify CRO opportunities and guide landing page messaging, structure, and UX improvements with our web designer.
Optimize the subscription and replenishment experience through Recharge and Rebuy.
Partner with Sales and Operations to enhance the full customer journey from first click to repeat purchase.
4. Analytics, insights & reporting
Monitor performance metrics across paid media, email, web, and subscription channels.
Translate data into clear, actionable insights that inform creative direction and channel investment decisions.
Establish a consistent reporting cadence with leadership and agency partners.
Build dashboards and reporting frameworks in Shopify, Klaviyo, and platform analytics that give the team real‑time visibility into what’s working.
About you Must‑haves
5+ years in growth, performance, or e‑commerce marketing with direct P&L or revenue accountability.
Proven experience owning email marketing strategy and execution in Klaviyo—including automated flows, segmentation, and revenue optimization.
Strong understanding of paid media strategy across Meta and TikTok, with experience setting ROAS targets and managing agency partners.
Hands‑on experience with Shopify and subscription/replenishment tools (Recharge, Rebuy, or similar).
A strong copywriter with an instinct for clever, high‑converting messaging across ads, email, and landing pages.
Experience managing agencies and external creative resources toward performance outcomes.
Analytical mindset—comfortable building reports, reading data, and making budget allocation decisions based on what the numbers say.
Strong advantages
Beauty, wellness, or CPG industry experience.
DTC experience with subscription commerce and retention marketing strategies.
Integrates AI tools into daily workflow to improve speed, testing, and creative iteration.
Familiarity with WordPress (for content/blog).
Experience building UGC whitelisting and creator‑led ad programs.
What you’ll walk into
A 27‑year heritage brand with deep product credibility and thousands of loyal salon partners across the US and Canada.
A marketing team in growth mode.
A modern tech stack: Shopify, Klaviyo, Recharge, Rebuy, with room to build.
Direct access to leadership and the autonomy to make real decisions that drive revenue.
A brand where the professional salon story and the consumer DTC story amplify each other—your growth engine has a built‑in credibility moat.
About Eufora Founded in 1997, Eufora is an independently owned, phytoactive haircare brand built on one belief: beauty should never require compromise. For nearly three decades, we’ve pioneered high‑performance formulas powered by plant science—where wellness is the standard, not the trend.
Created for salon professionals and ingredient‑aware consumers alike, Eufora delivers results that honor both performance and nature. Our formulas are crafted with purpose, backed by science, and trusted by thousands of stylists who rely on us daily behind the chair.
Beyond the products, Eufora is a true salon partner—committed to education, business mentorship, and long‑term growth. Through strategic support and community‑driven leadership, we help salon professionals build profitable businesses while elevating their craft.
Work environment This position is based at our corporate office in Carlsbad, CA and requires full‑time, on‑site collaboration Monday through Friday. This is a hands‑on, highly collaborative role where daily in‑office presence is essential.
Candidates must reside locally or be willing to relocate to the Carlsbad area prior to their start date. This position is not eligible for remote or hybrid work.
Equal employment opportunity At Eufora, we are committed to fostering a diverse, inclusive, drug‑free, and harassment‑free workplace. We welcome applicants of all backgrounds and identities and do not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, ancestry, citizenship, disability, age, marital status, veteran status, genetic information, or any other characteristic protected by applicable federal, state, or local laws.
We strive to create an environment where all employees feel respected, valued, and empowered to contribute their best.
#J-18808-Ljbffr