Integrated Digital Specialist
NAB Leadership Foundation, Wilkes-Barre, PA, United States
The Integrated Digital Specialist (IDS) serves as the digital marketing services sales lead, providing high-level support to Sales Account Managers (SAMs) and Account Executives (AEs). This role is responsible for driving digital revenue growth, supporting campaign execution, and delivering strategic insights that enhance client performance and long-term partnerships.
Key Responsibilities
Support SAMs and AEs with a focus on account growth and retention
Assist with AE prospecting and SDR outreach
Build, launch, and optimize campaigns; provide creative support (banners, video resizing)
Deliver monthly reporting, insights, & optimizations to drive revenue
Partner with SAMs/AEs on KPI evaluation and strategy
Train AEs and Coordinators; present digital best practices
Educate clients on performance metrics in all key meetings
Requirements & Skills
BA or BS in Business Marketing, Advertising or Communications preferred
3+ years of digital marketing or media sales preferred
Significant knowledge of the local digital marketing services product offering and effective use for clients
Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment
Effective communication and client presentation skills
Ability to interact with high-level decision makers
Ability to execute in an organization through collaboration and a consultative process
Excellent follow-up, strong organizational skills and attention to detail
Proven ability to meet and exceed sales goals
Meaningful contribution in sales meetings on digital marketing topics (ex. best practice sharing, industry trends)
Be an effective partner with the market's sales team in generating digital revenue
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Key Responsibilities
Support SAMs and AEs with a focus on account growth and retention
Assist with AE prospecting and SDR outreach
Build, launch, and optimize campaigns; provide creative support (banners, video resizing)
Deliver monthly reporting, insights, & optimizations to drive revenue
Partner with SAMs/AEs on KPI evaluation and strategy
Train AEs and Coordinators; present digital best practices
Educate clients on performance metrics in all key meetings
Requirements & Skills
BA or BS in Business Marketing, Advertising or Communications preferred
3+ years of digital marketing or media sales preferred
Significant knowledge of the local digital marketing services product offering and effective use for clients
Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment
Effective communication and client presentation skills
Ability to interact with high-level decision makers
Ability to execute in an organization through collaboration and a consultative process
Excellent follow-up, strong organizational skills and attention to detail
Proven ability to meet and exceed sales goals
Meaningful contribution in sales meetings on digital marketing topics (ex. best practice sharing, industry trends)
Be an effective partner with the market's sales team in generating digital revenue
#J-18808-Ljbffr