Social Media Manager
F. Schumacher & Co., New York, NY, United States
Schumacher & Co. is an innovative interior design company that is disrupting the$150billion-dollarglobal interior design industry. We are a technological leader on the design frontier, constantly pushing boundaries and striving for excellence. With over 500+ employees and growing, we are driven by a shared belief that design transforms life.We are dedicated to the mission of helping our customers“celebrate the feeling of home”.Schumacher designs and produces some of the most beautiful fabrics, wallcoverings, trims, furniture, and accessories in the world. Our portfolio of products is broad, but they are united by a passion for design, a thirst for what is next, an appreciation forwhat’scome before, a drive to make our products with enormous care and attention for detail. Schumacher is a globally recognized company with a myriad of showrooms both domestically and internationally.
Our competitive advantage in the industry ispeople. We believe that our employees are our most valuableasset. F. Schumacher & Co is deeply anchored in our company core values which are as follows:
Preserve The Entrepreneurial Spirit
Take Ownership & Accountability
Be Solutions-Oriented
Demonstrate Courage
We empower our employees to live these values daily because we understand how it will positivelyimpactthe customer journey. F. Schumacher & Co., also known as FSCO, is the parent company to many brands within our portfolio. This role is part of Schumacher North America, which is the largest division of the company.
SOCIAL MEDIA MANAGER
Role Overview
We areseekinga strategic and creatively driven Social Media Manager to lead multi-platform storytellingacross Instagram, TikTok, YouTube, LinkedIn, and Pinterest. This role will translate our luxury brand’s heritage, aesthetic, and evolving market positioning into compelling digital narratives that deepen consumer understanding, drive engagement, and strengthen long-term brand equity. The ideal candidate is equal parts strategist, storyteller, and performance analyst — someone whounderstands how to elevate a design-driven brand while delivering measurablegrowth. They should have the drive and energy to stay ahead of the pack in allfacetsof social media and beyond, withamability to generate ideas and experiment fearlessly. Key Responsibilities:
Lead multi-platform social strategy, developing cohesive frameworks that translate brand identity into platform-native content Shape and execute monthly editorial calendars aligned with product launches, partnerships, seasonal moments, and broader marketing initiatives Partner cross-functionally with creative, PR, marketing, and design teams to ensure cohesive campaign storytelling across channels Source and curate on-brand and product-filled content from internal teams, external partners, clients, and media Develop andmaintaina distinct, cohesive brand voice across channels, ensuring all messaging reflects heritage, tone, and evolving market positioning while driving meaningful engagement Content Development & Production
Assistin producing high-impact video content from home tours and collection launches to partnership campaigns Concept and activate innovative, platform-native marketing approaches for collection launches, transforming traditional product drops into immersive, story-driven digital moments Assistin cutting up YouTube videos alongside our Video Content Producer for Schumacher IG, YouTube shorts, etc. Performance & Optimization
Analyze platform performance and audience behavior using native analytics and third- party tools Deliver monthly reporting inclusive of insights, learnings, and forward-looking optimization strategies Drive measurable growth through performance-informed content refinement, consistently surpassingpriorbenchmarks on all channels. Qualifications
2+years experienceleading multi-platform social strategy for a luxury, lifestyle, or design-forward brand Demonstrated ability to drive measurable audience growth and organic reach Experience producing high-quality video and visual content Deep understanding of platform-specific strategy, particularly across Instagram, TikTok, and emerging social channels Strong cross-functional collaboration and communication skills Analytical mindset with the ability to translate data into strategic direction Preferred Skills
Knowledge of video-editing and production Strong interest and understanding of interior design Your well-being is our top priority. Our benefits and total compensation are designed for the whole person, caring for both you and your family. Corporate Annual Profit Sharing 401K Plan Medical Coverage Prescription Drug Plan Vision Coverage Health Savings Account (HSA) TELADOC Other Benefits:
20 Paid Time Off (PTO) 10 Company Holidays Life Insurance Flexible Spending Accounts (FSA) AFLAC Plans (Accident and Critical Illness Plans) Pet Insurance Short-Term Disability (STD) Long Term Disability (LTD) Parental Medical Leave Child Bonding Leave Employee Discount We are an Equal Opportunity Employer committed to diversity, inclusion, and equality in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Salary Range
$70,000 - $75,000 USD
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Role Overview
We areseekinga strategic and creatively driven Social Media Manager to lead multi-platform storytellingacross Instagram, TikTok, YouTube, LinkedIn, and Pinterest. This role will translate our luxury brand’s heritage, aesthetic, and evolving market positioning into compelling digital narratives that deepen consumer understanding, drive engagement, and strengthen long-term brand equity. The ideal candidate is equal parts strategist, storyteller, and performance analyst — someone whounderstands how to elevate a design-driven brand while delivering measurablegrowth. They should have the drive and energy to stay ahead of the pack in allfacetsof social media and beyond, withamability to generate ideas and experiment fearlessly. Key Responsibilities:
Lead multi-platform social strategy, developing cohesive frameworks that translate brand identity into platform-native content Shape and execute monthly editorial calendars aligned with product launches, partnerships, seasonal moments, and broader marketing initiatives Partner cross-functionally with creative, PR, marketing, and design teams to ensure cohesive campaign storytelling across channels Source and curate on-brand and product-filled content from internal teams, external partners, clients, and media Develop andmaintaina distinct, cohesive brand voice across channels, ensuring all messaging reflects heritage, tone, and evolving market positioning while driving meaningful engagement Content Development & Production
Assistin producing high-impact video content from home tours and collection launches to partnership campaigns Concept and activate innovative, platform-native marketing approaches for collection launches, transforming traditional product drops into immersive, story-driven digital moments Assistin cutting up YouTube videos alongside our Video Content Producer for Schumacher IG, YouTube shorts, etc. Performance & Optimization
Analyze platform performance and audience behavior using native analytics and third- party tools Deliver monthly reporting inclusive of insights, learnings, and forward-looking optimization strategies Drive measurable growth through performance-informed content refinement, consistently surpassingpriorbenchmarks on all channels. Qualifications
2+years experienceleading multi-platform social strategy for a luxury, lifestyle, or design-forward brand Demonstrated ability to drive measurable audience growth and organic reach Experience producing high-quality video and visual content Deep understanding of platform-specific strategy, particularly across Instagram, TikTok, and emerging social channels Strong cross-functional collaboration and communication skills Analytical mindset with the ability to translate data into strategic direction Preferred Skills
Knowledge of video-editing and production Strong interest and understanding of interior design Your well-being is our top priority. Our benefits and total compensation are designed for the whole person, caring for both you and your family. Corporate Annual Profit Sharing 401K Plan Medical Coverage Prescription Drug Plan Vision Coverage Health Savings Account (HSA) TELADOC Other Benefits:
20 Paid Time Off (PTO) 10 Company Holidays Life Insurance Flexible Spending Accounts (FSA) AFLAC Plans (Accident and Critical Illness Plans) Pet Insurance Short-Term Disability (STD) Long Term Disability (LTD) Parental Medical Leave Child Bonding Leave Employee Discount We are an Equal Opportunity Employer committed to diversity, inclusion, and equality in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Salary Range
$70,000 - $75,000 USD
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