Fractional Head of Marketing
Gofractional, New York, NY, United States
We’re looking for an experienced, hands-on marketing leader to oversee our marketing function and build the systems that keep it aligned as we scale.
This is a fractional contractor role (approximately 10–15 hours/week) where you will evaluate our current marketing environment, set strategy, establish guardrails, and direct execution through a small internal team and external agencies.
You’ll work closely with leadership to ensure we improve site structure, product pages, SEO, and content without breaking what already works. This role is not focused on social media or marketing fluff. It’s about building a clear, durable marketing operating system for a technical B2B eCommerce business.
What You’ll Do
Lead the Marketing Function (Team + Agencies)
Oversee and guide a small marketing team and their day-to-day priorities Provide direction, guardrails, and accountability to outside agencies and contractors Identify gaps in the current team/vendor setup and recommend changes when needed Stop low-value work and refocus effort on initiatives that support the business Build Marketing Systems & Processes
Create a practical marketing operating rhythm (priorities, cadence, and clear ownership) Implement basic but effective planning and QA processes so work doesn’t break SEO or site structure Define SOPs and checklists for recurring work (content publishing, product launches, on-page updates, etc.) Establish scorecards and reporting so we measure what matters and avoid vanity activity Drive foundational HubSpot usage (attribution basics, lifecycle stages, and usable reporting) Own Site Architecture, Taxonomy & Guardrails
Define standards for product taxonomy, categories, filters, and attributes Reduce duplication and structural debt as the catalog grows Set and enforce guardrails so taxonomy/SEO changes are not made just because a tool recommends it Ensure site structure supports buying clarity, scalability, and long-term SEO stability Own SEO Strategy & Content Direction (B2B / Engineer-Focused)
Own SEO strategy and content topic selection based on how engineers and industrial buyers actually search Ensure content supports revenue by linking into and reinforcing commercial pages Prevent traffic-only content that doesn’t map back to products, applications, or ICPs Build a content framework that supports the catalog and protects technical credibility Set Product Page Standards & Launch Structure
Define and enforce product page standards (spec hierarchy, application clarity, copy, images, and FAQs) Work with agencies and internal resources to improve existing pages without creating SEO risk Build a repeatable product launch process so new products don’t go live with factory titles, weak content, or missing keywords You Might Be a Fit If You...
Have 7+ years of experience in marketing leadership, digital strategy, or eCommerce growth Have strong experience with technical or B2B eCommerce (not DTC apparel / lifestyle marketing) Understand how site architecture, taxonomy, product pages, SEO, and content work together Have experience directing agencies and contractors — and holding them to standards Are a player-coach who can diagnose messy systems and create practical structure Prefer clarity, guardrails, and durable execution over constant experimentation Why This Role Matters
This role exists because we need senior oversight and systems to ensure our marketing work makes sense, ties back to the business, and doesn’t unintentionally damage SEO or customer clarity. You’ll help build the structure that allows our website, catalog, and content to improve steadily without creating chaos or rework. You’ll work directly with leadership while guiding the broader marketing ecosystem around the business. Engagement Details
Independent contractor (fractional leadership role) Approximately 10–15 hours per week (flexible schedule) Remote role (U.S. preferred) Initial 6-month engagement with potential extension First 2–3 weeks will focus on learning the business, auditing the current system, and presenting a clear plan and priorities
#J-18808-Ljbffr
Lead the Marketing Function (Team + Agencies)
Oversee and guide a small marketing team and their day-to-day priorities Provide direction, guardrails, and accountability to outside agencies and contractors Identify gaps in the current team/vendor setup and recommend changes when needed Stop low-value work and refocus effort on initiatives that support the business Build Marketing Systems & Processes
Create a practical marketing operating rhythm (priorities, cadence, and clear ownership) Implement basic but effective planning and QA processes so work doesn’t break SEO or site structure Define SOPs and checklists for recurring work (content publishing, product launches, on-page updates, etc.) Establish scorecards and reporting so we measure what matters and avoid vanity activity Drive foundational HubSpot usage (attribution basics, lifecycle stages, and usable reporting) Own Site Architecture, Taxonomy & Guardrails
Define standards for product taxonomy, categories, filters, and attributes Reduce duplication and structural debt as the catalog grows Set and enforce guardrails so taxonomy/SEO changes are not made just because a tool recommends it Ensure site structure supports buying clarity, scalability, and long-term SEO stability Own SEO Strategy & Content Direction (B2B / Engineer-Focused)
Own SEO strategy and content topic selection based on how engineers and industrial buyers actually search Ensure content supports revenue by linking into and reinforcing commercial pages Prevent traffic-only content that doesn’t map back to products, applications, or ICPs Build a content framework that supports the catalog and protects technical credibility Set Product Page Standards & Launch Structure
Define and enforce product page standards (spec hierarchy, application clarity, copy, images, and FAQs) Work with agencies and internal resources to improve existing pages without creating SEO risk Build a repeatable product launch process so new products don’t go live with factory titles, weak content, or missing keywords You Might Be a Fit If You...
Have 7+ years of experience in marketing leadership, digital strategy, or eCommerce growth Have strong experience with technical or B2B eCommerce (not DTC apparel / lifestyle marketing) Understand how site architecture, taxonomy, product pages, SEO, and content work together Have experience directing agencies and contractors — and holding them to standards Are a player-coach who can diagnose messy systems and create practical structure Prefer clarity, guardrails, and durable execution over constant experimentation Why This Role Matters
This role exists because we need senior oversight and systems to ensure our marketing work makes sense, ties back to the business, and doesn’t unintentionally damage SEO or customer clarity. You’ll help build the structure that allows our website, catalog, and content to improve steadily without creating chaos or rework. You’ll work directly with leadership while guiding the broader marketing ecosystem around the business. Engagement Details
Independent contractor (fractional leadership role) Approximately 10–15 hours per week (flexible schedule) Remote role (U.S. preferred) Initial 6-month engagement with potential extension First 2–3 weeks will focus on learning the business, auditing the current system, and presenting a clear plan and priorities
#J-18808-Ljbffr