Growth Product Manager
TrailersPlus, a Division of Interstate Group, Nampa, ID, United States
The Growth Product Manager will own and optimize our customer journey starting at the moment a customer arrives on our website throughout the remainder of the customer lifecycle. This role will primarily focus on website, email, and chat conversion rate optimization.
Our customers explore trailers on TrailersPlus.com, take a conversion action (call, chat, reserve, appointment, quote), and are then nurtured via email and SMS until they visit a physical store and purchase.
This role owns that entire experience from the first website session through in-store purchase and is highly analytical, product-focused, and experimentation-driven.
This position location is mostly remote, but you are ideally within a commutable distance to a TrailersPlus store. Our stores can be found here https://www.trailersplus.com/trailer-dealerships/. You will be expected to work from your local TrailersPlus store at least one day per week. If you are located in Boise, Idaho, you will be located at our Corporate Office in Nampa.
Essential Duties And Responsibilities Website & Digital Funnel Ownership
Own our web presence across our domains as the digital product owner
Manage the website roadmap with developers
Optimize the conversion rate based on facts and analytics
Ensure legal compliance with accessibility and customer tracking
Experimentation & Conversion Optimization
Design and run ongoing A/B and multivariate tests across:
Page layouts and UX
Conversion flows
Lead capture experiences
Maintain a structured experimentation roadmap
Prioritize tests based on data, impact, and effort
Analytics & Insights (Core Focus)
Own digital analytics from first website session through conversion and store visit
Heavy hands‑on use of GA4:
Funnel and path analysis
Event tracking and instrumentation
User behavior and cohort analysis
Partner with developers to ensure accurate tracking
Build dashboards and reporting for leadership
Translate data into clear product decisions
Messaging & Lifecycle Optimization
Own customer messaging platforms:
Podium (SMS & chat)
Sailthru (email)
Design and optimize:
Lead nurturing journeys
Follow‑up and re‑engagement sequences
A/B test:
Copy and content
Timing and frequency
Message sequencing
Performs other duties as assigned.
Skills
Time management
Ability to solve basic problems, communicate properly, handle and diffuse difficult situations
Troubleshooting
Attention to detail
Strong mechanical ability
Quality customer service
Supervisory Responsibilities This job has no supervisory responsibilities.
Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed in the essential duties and responsibilities section are representative of the knowledge, skill, and ability required.
Education / Experience
5+ years in:
Product management
Growth or CRO roles
Digital experience optimization
Strong analytical background
Deep hands‑on GA4 experience and website analytics
Proven track record of running A/B tests and interpreting results
Experience working closely with developers
Expertise in managing email and text platforms
Ability to translate insights into actionable improvements
Experience with the following is a huge plus:
Sailthru, Braze, Iterable, Klaviyo
Podium or other messaging platforms
Retail or multi‑location businesses
SQL / BigQuery / advanced analytics
User research and usability testing experience
Entrepreneurial and motivated for continuous improvement
Language Skills
Must be able to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Also important is the ability to write occasional reports and correspondence and to speak effectively with customers or employees. Spoken and written fluency in Spanish is a plus.
Mathematical Skills
Mathematical skills by way of Microsoft Excel and Google Sheets are essential for job performance.
Computer Skills
Knowledge of online computer systems is required for successful completion of the Growth Product Manager job responsibilities and assignments. Basic keyboarding skills are also beneficial for efficiency.
Reasoning Ability
Must be able to communicate and assist in the resolution of practical problems dealing with a variety of concrete variables in situations where only limited standardization exists. The position also requires the ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to talk or hear. The employee is frequently required to sit for long periods of time, and may be required to lift up to 25 lbs.
Work Environment
The characteristics of the work environment described here are representative of those an employee would encounter while performing the essential functions of this job. The employee may be exposed to other unforeseen conditions.
Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions upon request.
As an Equal Opportunity Employer, Interstate Group, LLC is committed to providing equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status.
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Our customers explore trailers on TrailersPlus.com, take a conversion action (call, chat, reserve, appointment, quote), and are then nurtured via email and SMS until they visit a physical store and purchase.
This role owns that entire experience from the first website session through in-store purchase and is highly analytical, product-focused, and experimentation-driven.
This position location is mostly remote, but you are ideally within a commutable distance to a TrailersPlus store. Our stores can be found here https://www.trailersplus.com/trailer-dealerships/. You will be expected to work from your local TrailersPlus store at least one day per week. If you are located in Boise, Idaho, you will be located at our Corporate Office in Nampa.
Essential Duties And Responsibilities Website & Digital Funnel Ownership
Own our web presence across our domains as the digital product owner
Manage the website roadmap with developers
Optimize the conversion rate based on facts and analytics
Ensure legal compliance with accessibility and customer tracking
Experimentation & Conversion Optimization
Design and run ongoing A/B and multivariate tests across:
Page layouts and UX
Conversion flows
Lead capture experiences
Maintain a structured experimentation roadmap
Prioritize tests based on data, impact, and effort
Analytics & Insights (Core Focus)
Own digital analytics from first website session through conversion and store visit
Heavy hands‑on use of GA4:
Funnel and path analysis
Event tracking and instrumentation
User behavior and cohort analysis
Partner with developers to ensure accurate tracking
Build dashboards and reporting for leadership
Translate data into clear product decisions
Messaging & Lifecycle Optimization
Own customer messaging platforms:
Podium (SMS & chat)
Sailthru (email)
Design and optimize:
Lead nurturing journeys
Follow‑up and re‑engagement sequences
A/B test:
Copy and content
Timing and frequency
Message sequencing
Performs other duties as assigned.
Skills
Time management
Ability to solve basic problems, communicate properly, handle and diffuse difficult situations
Troubleshooting
Attention to detail
Strong mechanical ability
Quality customer service
Supervisory Responsibilities This job has no supervisory responsibilities.
Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed in the essential duties and responsibilities section are representative of the knowledge, skill, and ability required.
Education / Experience
5+ years in:
Product management
Growth or CRO roles
Digital experience optimization
Strong analytical background
Deep hands‑on GA4 experience and website analytics
Proven track record of running A/B tests and interpreting results
Experience working closely with developers
Expertise in managing email and text platforms
Ability to translate insights into actionable improvements
Experience with the following is a huge plus:
Sailthru, Braze, Iterable, Klaviyo
Podium or other messaging platforms
Retail or multi‑location businesses
SQL / BigQuery / advanced analytics
User research and usability testing experience
Entrepreneurial and motivated for continuous improvement
Language Skills
Must be able to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Also important is the ability to write occasional reports and correspondence and to speak effectively with customers or employees. Spoken and written fluency in Spanish is a plus.
Mathematical Skills
Mathematical skills by way of Microsoft Excel and Google Sheets are essential for job performance.
Computer Skills
Knowledge of online computer systems is required for successful completion of the Growth Product Manager job responsibilities and assignments. Basic keyboarding skills are also beneficial for efficiency.
Reasoning Ability
Must be able to communicate and assist in the resolution of practical problems dealing with a variety of concrete variables in situations where only limited standardization exists. The position also requires the ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to talk or hear. The employee is frequently required to sit for long periods of time, and may be required to lift up to 25 lbs.
Work Environment
The characteristics of the work environment described here are representative of those an employee would encounter while performing the essential functions of this job. The employee may be exposed to other unforeseen conditions.
Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions upon request.
As an Equal Opportunity Employer, Interstate Group, LLC is committed to providing equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status.
#J-18808-Ljbffr