Email Marketing Coordinator

Bucked Up is seeking an Email Marketing Coordinator to help execute and optimize one of our most important revenue channels. This role is for someone who understands that email marketing is not just creative—it’s performance-driven and measurable . You will be responsible for writing, building, and optimizing email campaigns and automated flows that engage, educate, and drive revenue. This is a hands‑on role in a fast‑paced environment where attention to detail, speed, and ownership matter. The ideal candidate can work independently , manage multiple initiatives at once, and continuously improve performance based on results—not opinions. Key Responsibilities Email Campaign & Flow Execution Develop, write, and deploy high‑performing email campaigns tied to product launches, promotions, and brand initiatives Support and optimize automated flows , including: Welcome Abandoned cart / checkout Post‑purchase Upsell / cross‑sell Ensure emails are QA’d, launched on time, and aligned with campaign objectives Persuasive, Conversion‑Focused Copywriting Maintain Bucked Up’s bold, confident, energetic brand voice Balance education and selling with a clear primary CTA Simplify complex products into easy‑to‑understand messaging Optimization & Testing Assist with A/B testing of subject lines, headlines, CTAs, and messaging angles Iterate on copy and structure based on engagement and conversion data Apply learnings from past campaigns to future sends Performance Awareness & Reporting Monitor email and flow performance in Klaviyo Understand and track core metrics (CTR, CVR, RPR) Identify underperforming emails and recommend improvements Cross‑Functional Collaboration Work closely with design to ensure copy and layout work together effectively Collaborate with marketing and product teams on launches and priorities Communicate proactively around timelines, blockers, and feedback Qualifications Experience 2–3+ years of email marketing experience (ecommerce preferred) Proven experience writing emails tied to revenue and conversion goals Experience supporting both campaigns and automated flows Strong understanding of email copy best practices: Subject lines Above‑the‑fold clarity CTA structure Familiarity with persuasion frameworks and customer psychology Ability to write concise, engaging, action‑oriented copy Tools & Platforms Hands‑on experience with Klaviyo (strongly preferred) Comfortable using analytics dashboards to evaluate performance Proficiency with Google Sheets / Excel for basic reporting and analysis Mindset & Ownership Takes ownership of work from brief to execution Proactive communicator who raises issues early Comfortable operating in a fast‑moving environment Results‑focused, not vanity‑metric focused Preferred Skills Experience writing for fitness, supplement, or CPG brands Basic understanding of email layout and UX best practices Familiarity with deliverability fundamentals Experience supporting high‑volume email programs #J-18808-Ljbffr