Marketing Manager

Job Summary Become the Marketing Manager at the Jindal School of Management (JSOM), where you will take ownership of both traditional and digital marketing efforts across all programs including undergraduate, master's, executive, PhD, online, and professional/certificate offerings. This is a high-impact role where your strategy, execution, and creativity directly drive measurable results across the entire enrollment funnel. In this position, you will plan and execute campaigns across multiple channels, optimize SEO and Google Ads, build email nurture sequences, and craft compelling ad copy and landing pages. If you are a results-oriented marketer who thrives in a fast-paced environment and enjoys managing projects end-to-end, this is your opportunity to make a visible impact at a top-tier business school. Minimum Education and Experience Bachelor's degree with coursework in communication arts; two years or more experience in promotion work, marketing or public relations; or equivalent combination of education and experience. Preferred Education and Experience Bachelor's degree in Marketing, Communications, Business, or related field (Master's preferred) Five (5)+ years of marketing experience combining digital execution and traditional/brand management Hands‑on experience with email platforms, Slate/CRM (Salesforce preferred), and Microsoft Office/Google Workspace Proven ability to write high-performing digital copy and long‑form collateral Strong project management skills in multi‑stakeholder environments Experience in higher education marketing, preferably business schools Experience supervising interns or junior staff Knowledge of accessibility standards (WCAG) and FERPA/GDPR compliance Other Qualifications To the extent this position requires the holder to research, work on, or have access to critical infrastructure as defined in Section 117.001(2) of the Texas Business and Commerce Code, the ability to maintain the security or integrity of the critical infrastructure is a minimum qualification to be hired and to continue to be employed in the position. Essential Duties and Responsibilities Strategy & Planning Develop and lead the annual integrated marketing plan and budget (digital and traditional) aligned with JSOM enrollment goals. Meet regularly with program directors (Graduate, Undergraduate, Executive, PhD) and center directors to assess marketing needs and priorities. Project & Administrative Funnel and prioritize all marketing requests from faculty, staff, and centers. Oversee project completion using Asana, Trello, or similar tools. Manage marketing-related contracts, procurement paperwork, insertion orders, and invoicing. Maintain and update marketing policies and procedures. Digital Marketing (70% of role) Own and execute paid digital campaigns across Google Ads, LinkedIn, Meta, YouTube, Reddit, and programmatic platforms targeting prospective students domestically and internationally. Manage SEO, website content updates, conversion‑rate optimization, and Slate/CRM integration for jindal.utdallas.edu. Build and execute email marketing and automation campaigns, including newsletters, event promotion, yield campaigns, and re‑engagement efforts. Set up and maintain dashboards and deliver monthly digital performance insights. Traditional & Brand Marketing (20% of role) Assist in creating overarching marketing campaigns as needed. Partner with the Graphic Designer to brief, review, and approve visual assets (viewbooks, one‑pagers, posters, banners, event signage, direct‑mail pieces). Collaborate with the Social Media Manager on paid social creative needs, organic content calendar alignment, and major campaign amplification. Provide marketing support for on‑campus and virtual events, including signage, programs, swag, and promotional items. Other Duties Perform other duties as assigned. Key Competencies Versatile "full‑stack" marketer capable of moving seamlessly between strategy and hands‑on execution Data‑driven thinker with a test‑and‑learn mindset to optimize campaigns and outcomes Exceptional writer and visual storyteller, able to create compelling content across multiple channels Diplomatic communicator who can manage stakeholder expectations and provide constructive feedback with professionalism Adaptable and resourceful, thriving in a fast‑paced environment and wearing many hats on a lean, high‑impact team Additional Information Please note that visa sponsorship is not available for this role. Must be a U.S. Citizen or Lawful Permanent Resident to meet USCIS eligibility requirements. Work Notice: Work will be performed on‑site and in person. What We Can Offer UT Dallas is an Equal Opportunity Employer. We offer an employee‑friendly work environment with a comprehensive benefit package including: Competitive Salary Tuition Benefits Internal Training Medical insurance – 100% paid employee medical coverage for full‑time employees Dental Insurance Vision Insurance Long and short‑term disability Retirement Plan Options Paid time off Paid Holidays All UT Dallas employees have access to various professional development opportunities, including a membership to Academic Impressions, LinkedIn Learning, and UT Dallas Bright Leaders Program. Visit https://hr.utdallas.edu/employees/benefits/ for more information. Important Message All employees serve as a representative of the University and are expected to display respect, civility, professional courtesy, consideration of others, and discretion in all interactions with members of the UT Dallas community and the general public. The University of Texas at Dallas is committed to providing an educational, living, and working environment that is welcoming, respectful, and inclusive of all members of the university community. UT Dallas does not discriminate on the basis of race, color, religion, sex (including pregnancy), sexual orientation, gender identity, gender expression, age, national origin, disability, genetic information, or veteran status in its services, programs, activities, employment, and education, including in admission and enrollment. The University is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities. To request reasonable accommodation in the employment application and interview process, contact the ADA Coordinator. For inquiries regarding nondiscrimination policies, contact the Title IX Coordinator. #J-18808-Ljbffr