Sr. Brand Director Moet & Chandon
LVMH Group, New York, NY, United States
Are you ready for a world of possibilities?
You embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group. From nature to communities, you’ll craft unforgettable experiences that drive the collective success of our 26 Maisons – each one with a unique heritage and set within the most remarkable terroirs the world has to offer.
You enter a world of possibility
where career development opportunities across our Maisons, our 5 global regions, and the entire LVMH Group, are unmatched. You
join a passionate community of talents
that spans four generations and combines a wealth of roles and skillsets from the roots of the vine to the glass and everything in between . You discover our essential
relationship
with our terroirs, and how we nurture and preserve the soils which are the source of our singular products. Our global Living Soils Living Together program has four key commitments for 2030: regenerating soils, mitigating our climate impact, engaging society, and empowering our people . You will share in our passion
for hosting, for art-de-vivre as well as our pride in creating products that celebrate life’s most memorable milestones, while always experienced through measured, responsible tasting.
Moët Hennessy
is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally. If you want to inspire and be inspired, to craft experiences and experience the best in craftsmanship, this is where you’ll flourish.
The Sr. Brand Director, Moet & Chandon, is responsible for leading the development and implementation of innovative, consumer-centric brand marketing strategies in partnership with the Maison and in support of MHUSA Strategy. The Sr. Brand Director for Moet & Chandon oversees the execution of programming and activations across all markets and channels and works collaboratively with key stakeholder to provide a compelling strategic vision of brand to the Sales Organization, achieving volume and profit targets and enhancing consumer engagement, elevating luxury brand desirability and driving business growth.
Select one of the below:
Office/Location: Hybrid 3x a week based out of NYC Office
Job responsibilities Brand Strategy & Business Planning:
Collaborate with the Moet & Chandon Maison and key stakeholders to define the US brand and marketing strategies in support of the MHUSA vision and in alignment with the Maison’s broader brand strategy.
Communicate and deploy the strategic direction to the Sales team and other key stakeholders, ensuring all brand activities are designed to achieve a single unified vision.
Develop and lead the implementation of clear channel strategies according to the business needs.
Monitor, analyze and share Brand performance with key stakeholder while providing clear actionable plans.
Manage Brand’s P&L including establishing optimum pricing strategy, maximizing profit and volume growth.
Maintain a flexible and agile mindset to meet rapidly evolving needs of business and the team.
Brand Management
Collaborate with the Maison and key stakeholders to develop luxury, consumer centric and culturally relevant programming and tools that meet US needs.
Lead the annual brand planning process, in collaboration with Strategy & Business Planning, Field Marketing, Commercial organization, COE, and Consumer Insights team.
Define, optimize and spearhead “big bets” and platforms with clear KPIs.
Lead the planning and management of the brand’s A&P deployment strategy in partnership with Strategy & Business Planning and Finance.
Serve as a thought leader in contributing to International forums e.g. Brand Boards, ensuring U.S. priorities are represented and championed to support local growth of the Moet & Chandon brand.
Relationship Management
Develop and maintain strong, collaborative working relationships across the Moet & Chandon Team, Maison and MHUSA to build and maintain commitments that enable the delivery of brand priorities and objectives.
Strongly collaborate with the Center of Excellence to ensure optimal brand support.
Build and nurture successful relationships with agency business partners, distributors and other third-party stakeholders.
Leadership
Develop and support direct reports, inspiring peak performance and driving results to optimize impact on the brand’s objectives.
Identify and develop key successors and high potentials and help to facilitate cross functional development moves and intra company mobilities.
Contribute to the growth of creativity and innovation across the Consumer Connections & Investments team and the Moet & Chandon
Lead the development and evolution of collaborative ways of working across MHUSA.
Profile Education :
Bachelor’s Degrees, or MBA Degree and/or years of equivalent experience.
Professional Experience & Skills:
12+ years of brand marketing experience, preferably in the luxury consumer goods or U.S. wines and spirits industries.
Practical/Technical Knowledge
Understanding of brand strategy development in a commercial context
Strong commercial orientation with a deep understanding of the marketing/sales relationship
Strong financial orientation and a deep understanding of levers such as depletions, sales, DOI and P&L management
Demonstrated success influencing cross-functional stakeholders, including senior leaders
Strong analytical skills to support data-driven decision making
#J-18808-Ljbffr
You embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group. From nature to communities, you’ll craft unforgettable experiences that drive the collective success of our 26 Maisons – each one with a unique heritage and set within the most remarkable terroirs the world has to offer.
You enter a world of possibility
where career development opportunities across our Maisons, our 5 global regions, and the entire LVMH Group, are unmatched. You
join a passionate community of talents
that spans four generations and combines a wealth of roles and skillsets from the roots of the vine to the glass and everything in between . You discover our essential
relationship
with our terroirs, and how we nurture and preserve the soils which are the source of our singular products. Our global Living Soils Living Together program has four key commitments for 2030: regenerating soils, mitigating our climate impact, engaging society, and empowering our people . You will share in our passion
for hosting, for art-de-vivre as well as our pride in creating products that celebrate life’s most memorable milestones, while always experienced through measured, responsible tasting.
Moët Hennessy
is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally. If you want to inspire and be inspired, to craft experiences and experience the best in craftsmanship, this is where you’ll flourish.
The Sr. Brand Director, Moet & Chandon, is responsible for leading the development and implementation of innovative, consumer-centric brand marketing strategies in partnership with the Maison and in support of MHUSA Strategy. The Sr. Brand Director for Moet & Chandon oversees the execution of programming and activations across all markets and channels and works collaboratively with key stakeholder to provide a compelling strategic vision of brand to the Sales Organization, achieving volume and profit targets and enhancing consumer engagement, elevating luxury brand desirability and driving business growth.
Select one of the below:
Office/Location: Hybrid 3x a week based out of NYC Office
Job responsibilities Brand Strategy & Business Planning:
Collaborate with the Moet & Chandon Maison and key stakeholders to define the US brand and marketing strategies in support of the MHUSA vision and in alignment with the Maison’s broader brand strategy.
Communicate and deploy the strategic direction to the Sales team and other key stakeholders, ensuring all brand activities are designed to achieve a single unified vision.
Develop and lead the implementation of clear channel strategies according to the business needs.
Monitor, analyze and share Brand performance with key stakeholder while providing clear actionable plans.
Manage Brand’s P&L including establishing optimum pricing strategy, maximizing profit and volume growth.
Maintain a flexible and agile mindset to meet rapidly evolving needs of business and the team.
Brand Management
Collaborate with the Maison and key stakeholders to develop luxury, consumer centric and culturally relevant programming and tools that meet US needs.
Lead the annual brand planning process, in collaboration with Strategy & Business Planning, Field Marketing, Commercial organization, COE, and Consumer Insights team.
Define, optimize and spearhead “big bets” and platforms with clear KPIs.
Lead the planning and management of the brand’s A&P deployment strategy in partnership with Strategy & Business Planning and Finance.
Serve as a thought leader in contributing to International forums e.g. Brand Boards, ensuring U.S. priorities are represented and championed to support local growth of the Moet & Chandon brand.
Relationship Management
Develop and maintain strong, collaborative working relationships across the Moet & Chandon Team, Maison and MHUSA to build and maintain commitments that enable the delivery of brand priorities and objectives.
Strongly collaborate with the Center of Excellence to ensure optimal brand support.
Build and nurture successful relationships with agency business partners, distributors and other third-party stakeholders.
Leadership
Develop and support direct reports, inspiring peak performance and driving results to optimize impact on the brand’s objectives.
Identify and develop key successors and high potentials and help to facilitate cross functional development moves and intra company mobilities.
Contribute to the growth of creativity and innovation across the Consumer Connections & Investments team and the Moet & Chandon
Lead the development and evolution of collaborative ways of working across MHUSA.
Profile Education :
Bachelor’s Degrees, or MBA Degree and/or years of equivalent experience.
Professional Experience & Skills:
12+ years of brand marketing experience, preferably in the luxury consumer goods or U.S. wines and spirits industries.
Practical/Technical Knowledge
Understanding of brand strategy development in a commercial context
Strong commercial orientation with a deep understanding of the marketing/sales relationship
Strong financial orientation and a deep understanding of levers such as depletions, sales, DOI and P&L management
Demonstrated success influencing cross-functional stakeholders, including senior leaders
Strong analytical skills to support data-driven decision making
#J-18808-Ljbffr