Associate Brand Manager, HY Prestige
LVMH Group, New York, NY, United States
Are you ready for a world of possibilities?
You embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group. From nature to communities, you’ll craft unforgettable experiences that drive the collective success of our 26 Maisons – each one with a unique heritage and set within the most remarkable terroirs the world has to offer.
You enter a world of possibility
where career development opportunities across our Maisons, our 5 global regions, and the entire LVMH Group, are unmatched. You
join a passionate community of talents
that spans four generations and combines a wealth of roles and skillsets from the roots of the vine to the glass and everything in between. You discover our essential
relationship
with our terroirs, and how we nurture and preserve the soils which are the source of our singular products. Our global Living Soils Living Together program has four key commitments for 2030: regenerating soils, mitigating our climate impact, engaging society, and empowering our people. You will share in our passion for hosting, for art‑de‑ville as well as our pride in creating products that celebrate life’s most memorable milestones, while always experienced through measured, responsible tasting.
Moët Hennessy
is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally. If you want to inspire and be inspired, to craft experiences and experience the best in craftsmanship, this is where you’ll flourish.
The Associate Brand Manager – Prestige is a key contributor to the development and implementation of an innovative, consumer‑centric brand marketing strategy and supports the execution of all programming and activations across all markets and channels, in alignment with Maison brand strategy and the broader MHUSA 2030 Strategy.
Office/Location: Hybrid 3x a week based out of NYC Office
Job responsibilities
Support the brand’s key stakeholders to define brand strategy and marketing objectives
Contribute to the delivery of the MHUSA 2030 Strategy, in alignment with the Maison’s broader brand strategy.
Assist in the execution of marketing programs and activations to ensure the delivery of volume and profit targets is appropriately supported.
Coordinate the development and articulation of luxury programming in the most desirable channels
Support the management of the brand’s A&P deployment strategy, ensure that the A&P budget is consistently prioritized and tracked against brand objectives.
Brand Management:
Collaborate with Trade Marketing and Maison teams to design and develop elevated, luxury POS materials and brand assets to drive brand strategy and leverage consumer engagement opportunities at the moment of choice.
Collaborate with COE team to maintain ongoing awareness of brand health and consumer insights
Support brand leadership on the management of programming KPIs, to ensure programs are delivering ROI in service of the brand & business objectives
Support the Hennessy Prestige team to develop, implement, and execute brand programming, including programming playbooks and commercial guidelines, to drive brand equity, accelerate on premise growth, and drive value creation
Liaise with and guide Hennessy’s interagency teams, including creative, media, digital, PR and experiential agencies
Collaborate with the Brand Director, Prestige to manage complex campaign program timelines and deliverables across IAT (including IAT briefings, idea generation, flawless execution, program optimization and post-program measurement), ensuring collaboration and fluid communication across external partners
Gather, sort, and save materials on the shared drive to facilitate team operations
Relationship Management:
Develop and maintain strong, collaborative working relationships, internally and externally, and support cohesion across the Hennessy Masterbrand activities
Build relationships with Strategy & Business Planning, Consumer Engagement, the Commercial team, COE team, Corporate Communications, Finance, Legal, HR, and IT to enable the delivery of brand priorities and objectives.
Maintain successful relationships with agency business partners and other third-party stakeholders to continually ensure their commitment to delivering brand objectives.
Maintain a flexible and adaptable mindset by continually evaluating, revising and responding with agility to meet rapidly evolving business needs, and perform other functions and duties as assigned. Strong attention to detail is also critical.
Profile Education :
Bachelor’s Degrees, or MBA Degree and/or years of equivalent experience.
Professional Experience & Skills:
2-3+ years brand marketing experience in consumer‑packaged goods or luxury environment. Wines & Spirits experience is a plus.
Practical/Technical Knowledge
Strong command of luxury trends & Asian American Culture
Strong understanding of the on‑trade with a passion for cocktail culture, beverage trends, etc.
High level of execution – with strong attention to detail and luxury presentation
Strong Microsoft Office proficiency – particular skills with PowerPoint and Excel
Understanding of brand strategy development in a commercial context
Demonstrated success influencing cross‑functional stakeholders, including senior leaders
Strong analytical skills to support data‑driven decision making
Understanding of the U.S. three‑tier distribution system, a plus
Health and Wellness:
medical, dental, vision, mental health support resources, fertility and family building programs.
Financial Benefits:
competitive salary, retirement savings plan (e.g., 401(k) with company match), financial coaching, legal resources, commuter benefits, pet, renter, home and auto group rates, life insurance and disability coverage.
Work-Life Balance:
hybrid work schedule, generous paid time off (PTO) policy, including vacation, sick leave, personal and wellness days and paid parental leave.
Professional Development:
opportunities for training and continuing education, tuition reimbursement.
Employee Perks:
Plum Benefits and Perkspot.
External applicants must be currently authorized to work in the United States on a full‑time basis.
Moët Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moët Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.
At LVMH, people make the difference in the art of crafting dreams.
Our people fuel our dynamic, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community.
Join us at LVMH, where your talent is at the heart of our collective successes.
#J-18808-Ljbffr
You embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group. From nature to communities, you’ll craft unforgettable experiences that drive the collective success of our 26 Maisons – each one with a unique heritage and set within the most remarkable terroirs the world has to offer.
You enter a world of possibility
where career development opportunities across our Maisons, our 5 global regions, and the entire LVMH Group, are unmatched. You
join a passionate community of talents
that spans four generations and combines a wealth of roles and skillsets from the roots of the vine to the glass and everything in between. You discover our essential
relationship
with our terroirs, and how we nurture and preserve the soils which are the source of our singular products. Our global Living Soils Living Together program has four key commitments for 2030: regenerating soils, mitigating our climate impact, engaging society, and empowering our people. You will share in our passion for hosting, for art‑de‑ville as well as our pride in creating products that celebrate life’s most memorable milestones, while always experienced through measured, responsible tasting.
Moët Hennessy
is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally. If you want to inspire and be inspired, to craft experiences and experience the best in craftsmanship, this is where you’ll flourish.
The Associate Brand Manager – Prestige is a key contributor to the development and implementation of an innovative, consumer‑centric brand marketing strategy and supports the execution of all programming and activations across all markets and channels, in alignment with Maison brand strategy and the broader MHUSA 2030 Strategy.
Office/Location: Hybrid 3x a week based out of NYC Office
Job responsibilities
Support the brand’s key stakeholders to define brand strategy and marketing objectives
Contribute to the delivery of the MHUSA 2030 Strategy, in alignment with the Maison’s broader brand strategy.
Assist in the execution of marketing programs and activations to ensure the delivery of volume and profit targets is appropriately supported.
Coordinate the development and articulation of luxury programming in the most desirable channels
Support the management of the brand’s A&P deployment strategy, ensure that the A&P budget is consistently prioritized and tracked against brand objectives.
Brand Management:
Collaborate with Trade Marketing and Maison teams to design and develop elevated, luxury POS materials and brand assets to drive brand strategy and leverage consumer engagement opportunities at the moment of choice.
Collaborate with COE team to maintain ongoing awareness of brand health and consumer insights
Support brand leadership on the management of programming KPIs, to ensure programs are delivering ROI in service of the brand & business objectives
Support the Hennessy Prestige team to develop, implement, and execute brand programming, including programming playbooks and commercial guidelines, to drive brand equity, accelerate on premise growth, and drive value creation
Liaise with and guide Hennessy’s interagency teams, including creative, media, digital, PR and experiential agencies
Collaborate with the Brand Director, Prestige to manage complex campaign program timelines and deliverables across IAT (including IAT briefings, idea generation, flawless execution, program optimization and post-program measurement), ensuring collaboration and fluid communication across external partners
Gather, sort, and save materials on the shared drive to facilitate team operations
Relationship Management:
Develop and maintain strong, collaborative working relationships, internally and externally, and support cohesion across the Hennessy Masterbrand activities
Build relationships with Strategy & Business Planning, Consumer Engagement, the Commercial team, COE team, Corporate Communications, Finance, Legal, HR, and IT to enable the delivery of brand priorities and objectives.
Maintain successful relationships with agency business partners and other third-party stakeholders to continually ensure their commitment to delivering brand objectives.
Maintain a flexible and adaptable mindset by continually evaluating, revising and responding with agility to meet rapidly evolving business needs, and perform other functions and duties as assigned. Strong attention to detail is also critical.
Profile Education :
Bachelor’s Degrees, or MBA Degree and/or years of equivalent experience.
Professional Experience & Skills:
2-3+ years brand marketing experience in consumer‑packaged goods or luxury environment. Wines & Spirits experience is a plus.
Practical/Technical Knowledge
Strong command of luxury trends & Asian American Culture
Strong understanding of the on‑trade with a passion for cocktail culture, beverage trends, etc.
High level of execution – with strong attention to detail and luxury presentation
Strong Microsoft Office proficiency – particular skills with PowerPoint and Excel
Understanding of brand strategy development in a commercial context
Demonstrated success influencing cross‑functional stakeholders, including senior leaders
Strong analytical skills to support data‑driven decision making
Understanding of the U.S. three‑tier distribution system, a plus
Health and Wellness:
medical, dental, vision, mental health support resources, fertility and family building programs.
Financial Benefits:
competitive salary, retirement savings plan (e.g., 401(k) with company match), financial coaching, legal resources, commuter benefits, pet, renter, home and auto group rates, life insurance and disability coverage.
Work-Life Balance:
hybrid work schedule, generous paid time off (PTO) policy, including vacation, sick leave, personal and wellness days and paid parental leave.
Professional Development:
opportunities for training and continuing education, tuition reimbursement.
Employee Perks:
Plum Benefits and Perkspot.
External applicants must be currently authorized to work in the United States on a full‑time basis.
Moët Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moët Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.
At LVMH, people make the difference in the art of crafting dreams.
Our people fuel our dynamic, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community.
Join us at LVMH, where your talent is at the heart of our collective successes.
#J-18808-Ljbffr