Digital Marketing Specialist
Custom Pool Pros, Freehold, NJ, United States
We are looking for a results-driven Digital Marketing & Web Specialist with a strong focus on lead generation to manage and execute all aspects of our online presence. This role is responsible for driving traffic, improving conversions, and generating high-quality leads through web, SEO, paid ads, and content strategies.
Requirements:
Minimum 3 years of experience in the following, with a proven track record of managing time effectively to accomplish tasks and drive lead generation: Landing page design and build for campaigns focused on lead generation Maintaining and troubleshooting website performance issues Designing and updating video content Monitoring multiple websites for performance Search Engine Optimization (SEO) Extensive use of SEMrush On-page optimization, blogging, metadata, and content structure improvement Content writing focused on improving rankings and generating leads Social media marketing, including managing posts and listings Use of AI tools for content creation and posting Video production and graphic design for social media to support lead generation Google ranking and Local SEO Strong understanding and management of Google Ads (AdWords) Campaign creation focused on ROI and lead generation Technical Skills:
Must have a minimum of 3 years of experience in the following: Web design, digital design, and graphic design Digital marketing with a strong focus on lead generation WordPress, HTML, and CSS Adobe Creative Suite and Figma Strong understanding of SEO and responsive design principles AI design tools and motion graphics tools Google Analytics and Google Search Console Understanding of UX/UI principles Compensation:
Base salary of $50,000, with performance-based compensation available up to $100,000 total earnings.
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Minimum 3 years of experience in the following, with a proven track record of managing time effectively to accomplish tasks and drive lead generation: Landing page design and build for campaigns focused on lead generation Maintaining and troubleshooting website performance issues Designing and updating video content Monitoring multiple websites for performance Search Engine Optimization (SEO) Extensive use of SEMrush On-page optimization, blogging, metadata, and content structure improvement Content writing focused on improving rankings and generating leads Social media marketing, including managing posts and listings Use of AI tools for content creation and posting Video production and graphic design for social media to support lead generation Google ranking and Local SEO Strong understanding and management of Google Ads (AdWords) Campaign creation focused on ROI and lead generation Technical Skills:
Must have a minimum of 3 years of experience in the following: Web design, digital design, and graphic design Digital marketing with a strong focus on lead generation WordPress, HTML, and CSS Adobe Creative Suite and Figma Strong understanding of SEO and responsive design principles AI design tools and motion graphics tools Google Analytics and Google Search Console Understanding of UX/UI principles Compensation:
Base salary of $50,000, with performance-based compensation available up to $100,000 total earnings.
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