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Founding Marketing Lead

SupportFinity™, San Francisco, CA, United States


Overview
WilsonAI is building the world leading AI platform for legal teams. We help lawyers move faster while staying in control, combining AI review and redlining with rapid contract analysis and intelligent legal insights. We are backed by Nomad Ventures, Autopilot Ventures, and Entrepreneur First, and raised a $1.7M pre seed at the end of 2024. Since then, we have stabilised our product with real customers, beaten competitors that have raised more than $160M, and scaled to multi six figure revenue. We are now expanding across the UK and the US and building a small, elite team to transform how the trillion dollar legal industry operates in the AI era.

Responsibilities

Founding Marketing Lead to build WilsonAI’s marketing engine from first principles.

Hands-on, content-led role focused on driving inbound demand, self-serve adoption, and brand authority. Sales handles outbound, qualification, demos, and closing. Events, partnerships, and customer success are owned by our GTM function. You will create leverage across all of them.

Work closely with sales to generate qualified inbound demand, with GTM to power event and partnership sign ups and brand momentum, and with performance marketing to scale paid acquisition. You will also own the self-serve narrative and conversion journey end to end.

Own PR and earned media by identifying story angles, launches, and narratives that generate coverage and credibility.

Continuously test distribution, virality, and growth loops across channels such as LinkedIn, X, YouTube, email, SEO, communities, and emerging platforms.

Measure what matters, learn fast, and double down on what works.

Create high output, high quality content across formats, including:

Short and long form video

Blogs, threads, explainers, and playbooks

Website messaging, landing pages, and conversion flows

Launch videos, product narratives, and visual assets

Newsletters and thought leadership series

Work with sales to produce sales enablement assets that materially improve outbound and demo performance, including decks, one pagers, case studies, objection handling content, and product explainers.

What we are looking for

Exceptional written and visual communication skills

Hands on experience creating image and video content, including short form video and launch assets

Strong understanding of content distribution, platform algorithms, reach, engagement, and virality

Sharp instincts for storytelling and positioning for complex B2B and AI products

High agency and a bias to action in uncertain environments

Strong interest in AI, software, and the transformation of professional work

Ambition to build something meaningful and category defining

Why this role
This is a founding level role at a fast growing, venture backed AI company redefining legal work.

You will own marketing strategy and execution end to end. You will work directly with the founders in a high trust, high pace environment. You will be at the sharp edge of AI, product, sales, and company building, with the opportunity to help reshape a massive industry that is overdue for change.

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