
Marketing Manager - Internal
Brickwork GTM, Plymouth, MA, United States
Who We Are
BrickWork is a growth-focused consultancy that helps organizations unlock sales performance through strategy, storytelling, and enablement. We partner with ambitious brands to transform how they go to market—aligning sales, marketing, and leadership around ideas that move people to action.
Title: Marketing Manager
Location: Hybrid
Travel: 10% (possible)
Job Overview The Marketing Manager is responsible for developing and executing integrated marketing strategies that drive brand awareness, lead generation, and revenue growth. This role plays a critical part in positioning BrickWork as a thought leader in sales enablement while supporting sales teams with effective messaging, content, and tools. The ideal candidate is a strategic thinker with hands‑on execution skills, strong marketing experience, and the ability to align marketing initiatives directly with sales objectives.
Key Responsibilities Marketing Strategy & Brand Management Develop and execute corporate marketing strategies aligned with company growth goals
Own brand positioning, messaging, and visual identity across all channels
Ensure consistent brand voice across digital, print, and sales materials
Demand Generation & Campaign Management Plan and execute multi-channel marketing campaigns (digital, email, events, content, social)
Drive qualified leads and pipeline growth in partnership with sales leadership
Manage campaign performance, budgets, timelines, and ROI reporting
Sales Enablement Support Create and maintain sales enablement materials including presentations, case studies, one‑pagers, and proposals
Collaborate closely with sales to align messaging, value propositions, and go‑to‑market strategies
Support product and service launches with internal and external marketing assets
Content & Thought Leadership Oversee development of content such as blogs, whitepapers, webinars, case studies, and newsletters
Work with department leaders to help create sales material and case studies.
Develop and manage content calendar and distribution strategy
Digital Marketing & Analytics Manage website content, SEO/SEM, email marketing, and social media presence
Track and analyze marketing performance using KPIs and dashboards
Use insights to continuously optimize campaigns and programs
Vendor & Project Management Manage relationships with external agencies, freelancers, and technology vendors
Oversee marketing tools and platforms (CRM, marketing automation, analytics tools)
Required Bachelor's degree in Marketing, Business, Communications, or related field
5+ years of B2B marketing experience, preferably in professional services, consulting, or sales enablement
Proven experience aligning marketing initiatives with sales objectives
Strong project management and communication skills
Experience with CRM and marketing automation platforms
Preferred Experience supporting sales teams or revenue organizations
Familiarity with sales enablement concepts and methodologies
Strong writing and presentation skills
Ability to work in a fast-paced, growth-oriented environment
What Success Looks Like Increased brand awareness and market visibility
Strong alignment between marketing and sales
Consistent flow of high-quality leads and sales‑ready materials
Clear, measurable contribution to revenue growth
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