Job Description Summary

AutoNation is seeking a skilled Manager, Performance Marketing, to spearhead our eCommerce parts business digital marketing efforts. Our catalog consists of nearly 3 million SKUs from multiple OE and Aftermarket brands. Reporting to the Sr. Manager of eCommerce, this role will lead campaigns across Paid Search, Paid Social, and Display, ensuring these tactics effectively drive growth and engagement. The ideal candidate will bring a data-focused mindset, a strong grasp of digital advertising strategies, and experience within the automotive parts sector to optimize our marketing initiatives.

Responsibilities

Paid Media Management: Plan, execute, and optimize paid search, social (Meta), and display advertising campaigns using social media platforms to drive traffic and conversions.

Budget Management: Manage and optimize campaigns within seven-figure budgets, ensuring efficient allocation and maximizing return on ad spend (ROAS).

Product Feed Management: Oversee product feed management, ensuring accurate and up-to-date information for various advertising channels.

Performance Analysis: Analyze large data sets to measure performance, identify trends, and adjust strategies accordingly.

Reporting: Develop and maintain regular reports on campaign performance, including multiple KPIs including ROAS, using Excel and other analytical tools.

Strategy Development: Collaborate with the parts team to develop and implement comprehensive eCommerce marketing strategies.

A/B Testing: Conduct A/B tests to optimize ad creatives, landing pages, and overall campaign performance.

Stay Current: Keep up to date with industry trends, platform updates, and best practices in paid media and eCommerce marketing.

Qualifications

Experience: 3-5 years of hands-on experience in paid search, Meta (Facebook/Instagram), and display advertising.

Product Feed Management: Strong experience managing product feeds across multiple advertising platforms.

Integrations & Tracking: Manage the technical setup of campaigns, including API integrations, keyword-level tracking, and pixel placement.

Budget Management: Proven experience handling seven-figure ad budgets.

Excel Skills: Intermediate to expert-level proficiency in Excel, with the ability to manage and analyze large data sets (pivot tables, VLOOKUP, advanced formulas, etc.).

Analytical Skills: Strong analytical mindset with experience in using data to drive decision-making and optimize performance.

Tools & Platforms: Familiarity with Google Ads, Meta Ads Manager, Google Analytics, and product feed management tools.

Communication: Excellent written and verbal communication skills.

Detail-Oriented: Strong attention to detail with the ability to manage multiple tasks and projects simultaneously.

Preferred Skills

Experience with eCommerce platforms (e.g., Shopify, Magento, BigCommerce).

Familiarity with display advertising networks (e.g., Google Display Network, Criteo).

Experience with data visualization tools (e.g., Data Studio, Tableau, Power BI).

Exciting Benefits And Perks Await You

Competitive compensation and 401k matching

Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits.

Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear

Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers

Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide

AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve.

AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.

#J-18808-Ljbffr","Job Description Summary AutoNation is seeking a skilled Manager, Performance Marketing, to spearhead our eCommerce parts ...","AutoNation is hiring: Performance Marketing Manager / SEM in Fort Lauderdale",[92,93],["B","3438964955"],"Work at AutoNation","14 days ago","/jobs/3438964955-autonation-is-hiring-performance-marketing-manager-sem-in-fort-lauderdale","AutoNation is hiring: Performance Marketing Manager / SEM in Fort...","Fort Lauderdale, FL, United States","/jobs?keyword=AutoNation","/jobs?location=Fort+Lauderdale%2C+FL%2C+United+States","/jobs?keyword=AutoNation+is+hiring%3A+Performance+Marketing+Manager+%2F+SEM+in+Fort...",{"_67":68,"_69":94,"_71":88,"_73":74},{"_67":68,"_69":94,"_71":95,"_73":74,"_75":96},"Fort Lauderdale","Fort Lauderdale, FL, United States, 33301","33301",true,["D",1775708163000],"EXULTS LLC","Exults is Now Hiring REMOTE Motivated Social Media Paid Ads Professionals!Exults is a hardworking, fun, and creative Fort Lauderdale-based internet marketing firm. We help our clients dominate their field with hard-hitting digital marketing campaigns. We're a well-established and fast-moving interactive marketing company!Exults offers a competitive benefits package including full health, vision, and dental coverage, and generous paid time off that includes all major holidays. Our team member retention rate is very high- average employment length is 4.25 years and half of our team has been here more than 5 years. The company culture is fun, positive, and collaborative with a fast-paced yet low-stress environment.Interested in joining the team? We're looking for candidates with drive, ambition, and the ability to think outside the box- no experience necessary. Regardless of your qualifications, if you're motivated, a life-long learner, kind of quirky, a strong communicator, and detail-oriented, we'd love to meet you.What are the Qualifications & Requirements for this position?We are currently hiring entry & intermediate level internet marketing professionals with paid social media ads experience to join our collaborative team.What you will do:Build and execute on strategies for paid social media campaigns across the businesses in Exults' portfolioDesign, setup, and execute effective paid social campaigns using a variety of channels: Facebook/Meta, Instagram, TikTok, Pinterest, Linked In Twitter, etc.Build and monitor remarketing audiencesDaily management of campaigns within individual platformsBudget management including optimizing for monthly pacing and adjusting bidsJoin a team of digital marketing specialists focused on driving growth for Exults clientsAssist in developing marketing strategies to achieve client business objectivesEnsure internal processes for paid social ads are best-in-classStay current on the latest industry trends to implement best practices, and collaborate with cross-functional teamsDevelop an expert-level understanding of how Search, Social, Display, and Web Development work in unison to deliver groundbreaking resultsWhat you need to do it:A degree in Marketing, PR, Business Management, or a related fieldExperience with paid social ads – Facebook/Meta, Instagram, Twitter, TikTok, Pinterest, etc.Excellent writing, grammar, and communication skillsExperience drafting, testing, and optimizing ad copy (preferred, but not required)Ability to analyze raw data and formulate insights for client strategyUnderstanding of basic Google Analytics, Tag Manager, Data Studio, and Campaign Manager (preferred, but not required)Proficient with SEM reporting and analytical tools (preferred, but not required)Experience using Excel – Knowledge of formulas, building templates, tables/pivot tables, etc. (preferred, but not required)Ability to understand client business models and apply digital marketing strategies that drive growthA passion for growing businessesStrong desire to learn, and the ability to do so independentlyMost importantly, you'll need exceptional communication skills, creative problem-solving skills, and the ability to think on your feetHow should you apply?Interested candidates who are ready to get started should submit their cover letter and resume using the form below.Apply Todayto join theExults team.fill out the form to applyJ-18808-Ljbffr","Exults is Now Hiring REMOTE Motivated Social Media Paid Ads Professionals!Exults is a hardworking, fun, and creative Fort Lauderdale-based internet...","EXULTS LLC is hiring: Paid Social Ads Specialist in Fort Lauderdale",[111,112],["B","3200303954"],"Work at EXULTS LLC","1 months ago","/jobs/3200303954-exults-llc-is-hiring-paid-social-ads-specialist-in-fort-lauderdale","EXULTS LLC is hiring: Paid Social Ads Specialist in Fort Lauderda...","/jobs?keyword=EXULTS+LLC","/jobs?keyword=EXULTS+LLC+is+hiring%3A+Paid+Social+Ads+Specialist+in+Fort+Lauderda...",{"_67":68,"_69":94,"_71":113,"_73":74,"_75":114},{"_67":68,"_69":94,"_71":88,"_73":74},"Fort Lauderdale, FL, United States, 33336","33336",["D",1778320800000],"Moving Folk","Overview

Hey everyone,
I need a little help! I’m making a plan to make a plan about a plan. Essentially, I’m looking for some freelance folk for a couple of big campaigns coming up. A pair of experienced hands when it comes to multi-channel campaigns and marketing. Someone with a good head for making it work but also doesn't mind rolling up their sleeves and doing the doing. Ideally able to come into the studio and work IRL with the team in Nottingham. We want someone to get stuck in from idea to roll out and all the fun bits in between. Interested? Or know someone who is? Email me at [click apply]
Posted by : Victoria Phillipson, Head of Client Services

Responsibilities

Get involved from idea to roll out and all the steps in between.

Qualifications / Requirements

Experience with multi-channel campaigns and marketing.
Ability to work independently and collaboratively; willing to roll up sleeves and contribute hands-on work.
Ability to come into the studio and work IRL with the team in Nottingham.

#J-18808-Ljbffr
","Overview Hey everyone, I need a little help! I’m making a plan to make a plan about a plan. Essentially, I’m looking for some freelanc...","Freelance Campaign Marketer",[129,130],["B","3539000292"],"Work at Moving Folk","5 days ago","/jobs/3539000292-freelance-campaign-marketer","Nottingham, NH, United States","/jobs?keyword=Moving+Folk","/jobs?location=Nottingham%2C+NH%2C+United+States","/jobs?keyword=Freelance+Campaign+Marketer",{"_67":68,"_69":131,"_71":132,"_73":133,"_75":134},{"_67":68,"_69":131,"_71":132,"_73":133,"_75":134},"Nottingham","Nottingham, NH, United States, 03290","NH","03290",["D",1777914000000],"Zia Pia","Zia Pia is a boutique importer specializing in fine, authentic regional Italian foods. Our suppliers are non-industrial, family-owned producers who combine traditional principles of authenticity and flavor with Italian design and style to create superior products, beautiful on the inside and out.

We supply fine independent and national retailers everywhere, and sell direct to consumer through our website, ziapia.com

Role Description
We are looking for a high-energy, detail-oriented eCommerce & Digital Marketing Coordinator to join our growing team. This is a \"roll-up-your-sleeves\" role where you will be the primary driver of our digital storefront and marketing execution. You’ll be responsible for making sure our products look incredible online, our emails are hitting inboxes perfectly, and our site is always updated with the latest collections.

The ideal candidate is a hybrid of a creative marketer and a technical executor—someone who can build an email, tweak the HTML to make it look right, and then analyze the performance of a social ad.

Key Responsibilities

Product Management: Own the end-to-end process of adding new products to the site, including uploading high-res imagery, writing/editing descriptions, and managing tags.

Site Merchandising: Build and curate product collections. Ensure the homepage and navigation reflect current inventory and seasonal trends.

Content Updates: Keep the website fresh by updating banners, landing pages, and blog posts.

Email & Lifecycle Marketing

Campaign Execution: Build, test, and schedule weekly email newsletters and SMS campaigns.

Template Management: Use basic HTML/CSS to reconfigure and optimize email templates for better mobile responsiveness and design.

Creative Asset Management: Resize and reformat images/videos for various digital placements (ads, social, web). Coordinate with our Creative Agency to ensure daily brand consistency.

Agency Coordination: Act as the technical liaison for our Media Agency, sharing ad sets, creative assets, and landing page information in a timely fashion.

Social Execution: Schedule organic social posts and ensure all links, UTM tags, and product tags are functioning correctly.

Data & Performance Reporting

KPI Tracking: Track and report on key performance indicators for all digital activities, including email open/click rates, site conversion rates, and ad performance.

Optimization: Provide actionable insights based on data for us to improve site navigation, email engagement, and campaign ROI.

Requirements

Experience with eCommerce platforms (i.e., Shopify) and Email Service Providers (i.e., Klaviyo, Mailchimp).

Ability to read and edit basic HTML/CSS to troubleshoot layout issues.

Proficiency in Canva, Adobe Creative Suite (Photoshop), or Figma to make quick edits to marketing assets.

You are a self-starter who doesn't need a manual. If you don’t know how to do something, you’re the type to poke around and find a YouTube tutorial and master it in an afternoon.

You catch the broken link or the typo that everyone else missed.

#J-18808-Ljbffr
","Zia Pia is a boutique importer specializing in fine, authentic regional Italian foods. Our suppliers are non-industrial, family-owned producers who...","eCommerce and Digital Marketing Coordinator",[149,150],["B","3538965504"],"Work at Zia Pia","10 days ago","/jobs/3538965504-ecommerce-and-digital-marketing-coordinator","Charlotte, NC, United States","/jobs?keyword=Zia+Pia","/jobs?location=Charlotte%2C+NC%2C+United+States","/jobs?keyword=eCommerce+and+Digital+Marketing+Coordinator",{"_67":68,"_69":151,"_71":152,"_73":153,"_75":154},{"_67":68,"_69":151,"_71":152,"_73":153,"_75":154},"Charlotte","Charlotte, NC, United States, 28245","NC","28245",8752,"name","Newsday Media Group","agency","logo","https://production-rails-default.s3.us-east-2.amazonaws.com/public/legacy-logos/351727.GIF","slug","newsday-media-group","

Newsday Media Group is a locally owned, independent media company grounded in journalistic excellence, integrity, and commitment to the communities it serves. With 19 Pulitzer Prizes and dozens of Emmy Awards, it's one of the most decorated news organizations in the country.

The company is in the middle of a significant transformation, expanding from its newspaper roots into a multimedia operation spanning digital, video, podcasts, live events, and data-driven civic engagement. NMG properties include the flagship Newsday and Newsday.com, NewsdayTV, the Newsday Live events series, and nextLI, a civic research and community forum platform funded by The Rauch Foundation.

A new 130,000-square-foot headquarters in Melville features a broadcast-quality TV studio and multimedia production space. Newsday Live produces a growing calendar of food and wine tastings, author talks, sports Q&As, concerts, and community events. Feed Me, the company's food and dining vertical, includes a web series, quarterly print magazine, and restaurant coverage. Brand 360, the in-house content studio, partners with advertisers across healthcare, education, energy, tourism, and retail.

Newsday's investigative unit has driven real-world change, from prompting schools to replace unsafe football helmets to contributing reporting that led to federal corruption convictions. Community programs include the Newsday Marching Band Festival, CheerFest, Scholar-Artist honors, and partnerships with local nonprofits focused on hunger, housing, youth education, and child welfare.

For people who care about local journalism, multimedia storytelling, and community impact, Newsday is doing the work at scale.

","Melville, NY","coloredLogo","logoAttachment","thumbnail","thumbnailAttachment","newsday.jpg","hexCode","#D52B1E","headline","Award-Winning Local Media Powerhouse Serving Long Island & New York City","/companies/newsday-media-group","https://production-rails-default.s3.amazonaws.com/uploads/company/thumbnail_attachment/8752/newsday.jpg",["B","3182733994"],["D",1775548800000],"indexedAt","Digital (paid) Marketing Manager opportunity","Digital (paid) Marketing Manager Opportunity

Extremely fast-growing digital marketing agency specializing in the financial services industry is looking for a digital (paid) marketing manager to join their beautiful new Fort Lauderdale office. Strong salary, bonus, benefits, and other related perks. The ideal candidate will roll up their sleeves and help build our client...
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Extremely fast-growing digital marketing agency specializing in the financial services indust...",[215],"Staffing the Universe","salaryMin","salaryMax","salaryDescription","url","https://us.thebigjobsite.com/redirectfeedjob?jobid=B852734310021C0B17039CBB727116BA&source=mediabistroxmlus&utm_source=mediabistroxmlus&jobSiteKey=BBE291588181A02E6626C35B11695179","companyDescription","companyWebsite","Work at Staffing the Universe","isManualPosted","costPerClick",0.15,"/jobs/3182733994-digital-paid-marketing-manager-opportunity","fullUrl","https://www.mediabistro.com/jobs/3182733994-digital-paid-marketing-manager-opportunity","strippedDescription","Digital (paid) Marketing Manager OpportunityExtremely fast-growing digital marketing agency specializing in the financial services industry is looking for a digital (paid) marketing manager to join their beautiful new Fort Lauderdale office. Strong salary, bonus, benefits, and other related perks. 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Join the leading career community for creative, marketing, and media professionals.","Sign Up | Creative, Marketing & Media Job Search",{"_36":301},{"_156":31,"_288":300},{"_294":295,"_296":297,"_298":299},"href","https://www.mediabistro.com/create-alert","rel","canonical","tagName","link","Never miss an opportunity. Sign up for free email alerts and get the latest jobs in social media, graphic design, writing, and marketing delivered to your inbox.","Create Job Alerts | Media, Marketing & Creative Job Alerts",[399,400],{"_36":397,"_359":398,"_31":39},"unlimitedJobsEmail","clients@mediabistro.com","enterpriseCta",{"_393":394,"_395":396},{"_390":97,"_391":97,"_392":97},"mediaBoardSection",{"_36":380,"_359":381,"_31":382,"_383":384,"_378":385},"rolesSection",{"_36":375,"_359":376,"_31":377,"_378":379},"testimonialsSection",{"_36":372,"_359":373,"_31":374},"testimonials",[360,361,362],"employersSection",{"_36":358,"_359":247},"employerLogos",[321,322,323,324,325,326,327,328,329,330,331,332],{"_156":356,"_334":357},{"_156":354,"_334":355},{"_156":352,"_334":353},{"_156":350,"_334":351},{"_156":348,"_334":349},{"_156":346,"_334":347},{"_156":344,"_334":345},{"_156":342,"_334":343},{"_156":340,"_334":341},{"_156":338,"_334":339},{"_156":336,"_334":337},{"_156":333,"_334":335},"Leaf Group","image","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/leaf-group-400x200.png","Cox Enterprises","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/cox-enterprises-400x200.png","Hearst Television","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/hearst-television-400x200.png","Future","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/future-400x200.png","Fox Corporation","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/fox-corporation-400x200.png","Penguin Random House","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/penguin-random-house-400x200.png","Springer Nature","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/springer-nature-400x200.png","Penske Media Corporation","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/penske-media-corporation-400x200.png","Dotdash","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/dotdash-400x200.png","Meredith","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/meredith-400x200.png","Bloomberg","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/bloomberg-400x200.png","NBCUniversal","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/nbc-universal-400x200.png","Media and Creative Employers on","subtitle",{"_363":369,"_365":370,"_159":371},{"_363":356,"_365":368,"_159":357},{"_363":364,"_365":366,"_159":367},"company","The Taunton Press","quote","What we like best about Mediabistro is the quality of targeted talent they deliver through their job board portal. We know we'll find the right type of talent for specialized positions that may be more challenging to fill. For almost fifteen years, Mediabistro has been our go-to resource for talent in the media/publishing space.","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/taunton-press-400x200.png","Mediabistro is valuable partner when it comes to finding top candidates in the media industry. Their team is extremely responsive, which makes the posting process quick and easy. They also offer great insight into branding company pages.","Huffpost","I love using Mediabistro for my harder to fill creative roles. Multimedia positions like photo editors, video producers, or even niche journalists yield great results. Other job boards don't always produce the specialized talent my hiring teams are looking for, and I feel like I can find that talent through Mediabistro.","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/huff-post-400x200.png","Trusted by Leading Media","and Creative Employers","See why top publishers, agencies, and brands rely on us to find exceptional talent.","Hire Remote and Local Talent","Across Every Media Vertical","Whether you are building an in-office team or seeking remote talent, access a specialized network of professionals in editorial, publishing, influencer marketing, and AI content strategy. Find candidates—from prompt engineers to production leads—who are ready to contribute from anywhere.","imageAlt","Media roles infographic","The #1 Destination for Media","and Creative Talent","Connect with top-tier full-time and freelance media professionals. 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