Email Marketing Manager
Independence Pet Group, Chicago, IL, United States
Email Marketing Manager
Independence Pet Holdings is a corporate holding company that manages a diverse portfolio of modern pet health brands and services throughout North America. We operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands. IPG is seeking a strategic and data-driven Email Marketing Manager to lead and optimize our lifecycle communication programs across Email and SMS channels. This role will be responsible for managing the end-to-end customer communication lifecyclefrom acquisition and onboarding to engagement, retention, and renewalleveraging data and insights to drive revenue and improve customer experience. As we expand into SMS marketing, this role will play a key part in developing and launching SMS programs that complement our email strategy and enhance customer engagement across channels. The ideal candidate combines strategic thinking, strong analytical skills, and operational excellence to deliver highly effective and personalized customer communications. Key Responsibilities:
Lifecycle Marketing Strategy (Email & SMS) Campaign & Journey Management Data-Driven Marketing Performance Analysis & Reporting Testing & Optimization Deliverability, Compliance & Best Practices Qualifications:
4-5 years of experience in email marketing, lifecycle marketing, or CRM marketing Experience managing email campaigns and marketing automation platforms Experience with SMS marketing programs or mobile engagement channels Strong analytical skills with experience using data to drive marketing performance Strong reporting and insights generation skills Excellent project management and cross-functional collaboration skills All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements.
Independence Pet Holdings is a corporate holding company that manages a diverse portfolio of modern pet health brands and services throughout North America. We operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands. IPG is seeking a strategic and data-driven Email Marketing Manager to lead and optimize our lifecycle communication programs across Email and SMS channels. This role will be responsible for managing the end-to-end customer communication lifecyclefrom acquisition and onboarding to engagement, retention, and renewalleveraging data and insights to drive revenue and improve customer experience. As we expand into SMS marketing, this role will play a key part in developing and launching SMS programs that complement our email strategy and enhance customer engagement across channels. The ideal candidate combines strategic thinking, strong analytical skills, and operational excellence to deliver highly effective and personalized customer communications. Key Responsibilities:
Lifecycle Marketing Strategy (Email & SMS) Campaign & Journey Management Data-Driven Marketing Performance Analysis & Reporting Testing & Optimization Deliverability, Compliance & Best Practices Qualifications:
4-5 years of experience in email marketing, lifecycle marketing, or CRM marketing Experience managing email campaigns and marketing automation platforms Experience with SMS marketing programs or mobile engagement channels Strong analytical skills with experience using data to drive marketing performance Strong reporting and insights generation skills Excellent project management and cross-functional collaboration skills All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements.