Assistant, Email Marketing & SMS Marketing
FULLBEAUTY Brands, New York, NY, United States
FULLBEAUTY Brands™
is the premier fashion and lifestyle destination for the plus size customer. We are an online and catalog marketplace offering a curated collection of the finest family of plus size brands and thousands of products.
Position Summary The Assistant, Email Marketing & SMS Marketing will play a pivotal role within the digital marketing team at FULLBEAUTY Brands, driving digital engagement and revenue through strategic email marketing initiatives. This position is responsible for the seamless execution of daily email campaigns, managing relationships with external agencies, and delivering insightful reports on email performance to inform future strategies.
Primary Responsibilities
Support the execution of end-to-end email marketing operations for 2–3 brands, including campaign setup, QA/testing, deployment, and coordination with the email operations agency
Assist in developing and maintaining email marketing calendars and campaign plans aligned with each brand’s promotional and merchandising calendar
Help evaluate, streamline, and improve email operational workflows in partnership with the third‑party agency to support efficient execution
Analyze campaign performance and prepare reports with insights and recommendations to support future email optimizations
Build audience segments for email campaigns and assist in the execution of A/B testing initiatives
Support the development of monthly SMS campaign plans by reviewing historical performance, key seasonal moments, and promotional priorities in partnership with the Manager
Execute SMS campaign setup, including scheduling, link insertion, copy implementation, and A/B testing
Coordinate with the Copy team to develop and finalize SMS messaging
Support the execution of SMS campaigns end-to-end, including legal/compliance checks, testing, and deployment
Minimum Qualifications
Bachelor’s Degree 1-3 years of digital marketing experience with strong focus on email
Strong Communication Skills (Presentation, verbal and written skills)
Strong Project Management experience, either in Client/Agency environment
Knowledge of web design and usability (basic HTML)
Tech‑Savvy (Stay ahead of trends, tech news, emerging media, etc.)
Innovative (Think outside the box, be creative and resourceful)
Ability to thrive in a cross‑functional environment while juggling multiple responsibilities
Strong teamwork skills, ability to listen, contribute as a positive and solution oriented team player
Why Join FULLBEAUTY?
Competitive Health Benefits (Medical, Dental & Vision)
Employer HSA Contribution
401K Match
Employee Assistance Program
Hybrid Work Schedule (Corporate)
Business Casual Attire
Wellness Initiatives
30% Associate Merchandise Discount Across our Family of Brands
Employee Discount on Travel, Cell Phone Plans and More
Generous Paid Time Off Program
Promote From Within Culture
Commitment to Being an Equal Opportunity Employer
Life Insurance Benefits
Internal charity that supports FULLBEAUTY Brands’ associates and their immediate family members during times of extreme hardship
FULLBEAUTY Brands™
is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, age, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.
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is the premier fashion and lifestyle destination for the plus size customer. We are an online and catalog marketplace offering a curated collection of the finest family of plus size brands and thousands of products.
Position Summary The Assistant, Email Marketing & SMS Marketing will play a pivotal role within the digital marketing team at FULLBEAUTY Brands, driving digital engagement and revenue through strategic email marketing initiatives. This position is responsible for the seamless execution of daily email campaigns, managing relationships with external agencies, and delivering insightful reports on email performance to inform future strategies.
Primary Responsibilities
Support the execution of end-to-end email marketing operations for 2–3 brands, including campaign setup, QA/testing, deployment, and coordination with the email operations agency
Assist in developing and maintaining email marketing calendars and campaign plans aligned with each brand’s promotional and merchandising calendar
Help evaluate, streamline, and improve email operational workflows in partnership with the third‑party agency to support efficient execution
Analyze campaign performance and prepare reports with insights and recommendations to support future email optimizations
Build audience segments for email campaigns and assist in the execution of A/B testing initiatives
Support the development of monthly SMS campaign plans by reviewing historical performance, key seasonal moments, and promotional priorities in partnership with the Manager
Execute SMS campaign setup, including scheduling, link insertion, copy implementation, and A/B testing
Coordinate with the Copy team to develop and finalize SMS messaging
Support the execution of SMS campaigns end-to-end, including legal/compliance checks, testing, and deployment
Minimum Qualifications
Bachelor’s Degree 1-3 years of digital marketing experience with strong focus on email
Strong Communication Skills (Presentation, verbal and written skills)
Strong Project Management experience, either in Client/Agency environment
Knowledge of web design and usability (basic HTML)
Tech‑Savvy (Stay ahead of trends, tech news, emerging media, etc.)
Innovative (Think outside the box, be creative and resourceful)
Ability to thrive in a cross‑functional environment while juggling multiple responsibilities
Strong teamwork skills, ability to listen, contribute as a positive and solution oriented team player
Why Join FULLBEAUTY?
Competitive Health Benefits (Medical, Dental & Vision)
Employer HSA Contribution
401K Match
Employee Assistance Program
Hybrid Work Schedule (Corporate)
Business Casual Attire
Wellness Initiatives
30% Associate Merchandise Discount Across our Family of Brands
Employee Discount on Travel, Cell Phone Plans and More
Generous Paid Time Off Program
Promote From Within Culture
Commitment to Being an Equal Opportunity Employer
Life Insurance Benefits
Internal charity that supports FULLBEAUTY Brands’ associates and their immediate family members during times of extreme hardship
FULLBEAUTY Brands™
is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, age, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.
#J-18808-Ljbffr