Volunteer Storyteller & Brand Visibility for Health
Health Emergency Initiative, New Bremen, OH, United States
This is an opportunity to work with an Ashoka Fellow
Ashoka Fellows are leading social entrepreneurs that have been taken through a rigorous selection process, testing the quality of their ideas and character, to become part of the Ashoka Fellowship and Network. Ashoka Fellows take on the challenges of building innovative system change ideas to make and spread social impact in a world wrought with challenges. They refuse to let the ‘impossible’ stand in their way to creating a better world.
This is an unpaid, volunteer opportunity
About The Affiliated Organization
Health Emergency Initiative (HEI) was founded to ensure that financial barriers do not cost vulnerable Nigerians their lives during medical emergencies. In a context where widespread poverty makes timely access to emergency healthcare unattainable for millions, HEI was established to bridge the gap between poverty and survival—particularly in the critical first hours of an emergency, when relatively modest sums can determine life or death. Road Traffic Accident is currently the biggest killer of young people (0 to 5) in Nigeria. Similarly, recent report from UNICEF states that overs 35% of children of 0 to 5years are malnourished in Nigeria with less than 15% of Nigerians enrolled on health insurance. More scary is that over 133 million Nigerians are multidimensionally poor with a projection by PwC that the number would get to 146 million in 2026. HEI's programs are conducted with strong corporate governance built on robust accounting and auditing systems that engenders donor and stakeholders confidence.
HEI supports indigent and vulnerable populations across Nigeria, including accident victims, critically ill patients without immediate support systems, malnourished children in underserved communities, and citizens at risk due to limited access to emergency response services. Its beneficiaries span public hospitals and communities in over 16 states, with particular focus on those living in severe poverty and facing overlapping deprivations. Recent approval by the Federal Government of Nigeria to integrate First Responders training (an initiative championed by HEI) into primary and secondary school curriculum would engender behavioral/system change among the young population, ultimately addressing the root cause of over 40% deaths lost during prehospital emergencies
HEI delivers integrated emergency interventions by: Paying emergency hospital bills and making urgent deposits to enable rapid stabilisation of patients, often acting as next of kin when none is available. Providing lifesaving post-crash care for accident victims. Delivering therapeutic nutrition to malnourished children. Training citizens as CPR- and First Aid–certified first responders through community-based and tech-enabled models. Strengthening community preparedness and response capacity through outreach, partnerships, and emergency health education.
HEI’s work is critical because in Nigeria, survival in emergencies is often determined not by medical complexity, but by poverty and delayed access to care. By removing immediate financial barriers, strengthening pre-hospital response, and building community capacity, HEI saves lives that would otherwise be lost to preventable delays. Its impact—demonstrated by supporting over 50,000 individuals, training 147,500+ first responders, and achieving an 82%+ survival rate among direct beneficiaries—addresses urgent systemic gaps in emergency healthcare and contributes to more equitable, people-centred health outcomes nationwide.
For more information, please visit www.hei.org.ng
Job Description
This specific project is Storytelling and Brand Visibility for Strategic Resource Mobilization and Growth. This initiative is designed to strategically position Health Emergency Initiative (HEI) as a leading emergency health and social impact organization by leveraging its over 10 years of measurable impact across Nigeria, strong corporate governance systems, and life-saving outcomes to attract, convert, nurture, and retain donors and partners. The project will focus on developing compelling impact narratives, launching periodic visibility campaigns, securing celebrity and institutional endorsements, and creating strong top-of-mind brand awareness locally and globally. It will also support fundraising and donor acquisition efforts for HEI’s ongoing crowdfunding and donation campaigns, including:
GlobalGiving Campaign: https://goto.gg/f/86067 Every.org Donation Page: https://www.every.org/health-emergency-initiative-for-indigent-patients?utm_campaign=donate-link#/donate
The Project Integrates Storytelling, Brand Positioning, Digital Engagement, And Partnership Visibility To Strengthen HEI’s Sustainability And Global Footprint. The Overarching Goal Of The Project Is To
Increase donor acquisition, retention, and lifetime value through strategic storytelling and brand amplification. Enhance HEI’s visibility as a credible, high-impact, and well-governed organisation. Generate sustained funding flows to scale life-saving emergency interventions – attracting 3 celebrity endorsements, 20 individual donors/subscribers and 2 institutional donors in 6 months Attract high-impact funding, institutional partnerships, and global endorsements. Expand HEI’s reach within Nigeria and progressively across other regions and continents.
Specifically, The Project Aims To Convert Compelling Impact Stories Into Measurable Funding Outcomes, Increased Crowdfunding Participation, Corporate Partnerships, And Expanded Program Scale. The Volunteer Will Support The Project Through The Following Structured Tasks
Impact Story Development and Content Strategy Curate and document compelling impact stories from HEI’s 10+ years of intervention across 16+ states. Develop structured storytelling assets (case studies, testimonials, short-form narratives, campaign briefs). Translate program data (50,000+ beneficiaries, 147,500+ first responders trained, 82%+ survival rate) into emotionally compelling and data-driven narratives. Brand Visibility and Campaign Launch Design and support periodic digital visibility campaigns highlighting HEI’s impact and governance credibility. Develop messaging frameworks that emphasise transparency, accountability, and measurable outcomes. Support multi-platform dissemination (LinkedIn, email campaigns, digital newsletters, website optimisation, etc.). Donor Attraction and Conversion Support Align storytelling outputs with donation funnels for ongoing campaigns, including: o GlobalGiving o Every.org o Other digital fundraising channels Create persuasive call-to-action materials that encourage donations, subscriptions, and recurring giving. Endorsements and Influencer Engagement Identify and engage celebrities, sports personalities, brand ambassadors, and philanthropists for endorsements. Develop briefing materials to support ambassador onboarding and brand advocacy. E. Partnership Visibility and Positioning Support the packaging of HEI’s governance strength, partnerships, and institutional recognitions for high-level audiences. Contribute to positioning HEI as a trusted partner for global institutions, corporations, fintech companies, and grant-making bodies.
Your work is strategically critical to HEI’s growth and sustainability for several reasons:
Scaling Life-Saving Impact Increased visibility and stronger storytelling directly translate into more funding, enabling HEI to expand emergency healthcare access to more vulnerable populations. Driving Sustainable Funding By attracting and retaining donors through compelling narratives, the volunteer helps build predictable and recurring funding streams rather than one-off donations. Unlocking High-Impact Partnerships Strong brand visibility and endorsements create credibility that attracts institutional donors, corporations, and global organizations. Expanding Global Reach Effective storytelling positions HEI not only as a Nigerian organization but as a scalable emergency health model with relevance across regions and continents. Strengthening Crowdfunding Success Strategic content and visibility efforts will increase traffic, subscriptions, and donation conversion rates for ongoing campaigns such as GlobalGiving and Every.org.
Ultimately, the volunteer’s contribution will help transform HEI from a high-impact national organisation into a globally recognized emergency health brand, capable of mobilizing significant resources and saving exponentially more lives. Please let us know today if you can help!
Volunteer Logistics
Estimated hours required per week: 5
The estimated duration of the project is: 3-6 months
This position is Virtual (Remote)
The office can provide amenities to volunteers such as: Commendation Letters to be issued by HEI, Ashoka and LinkedIn for all Volunteers that achieved agreed objectives
Language Requirements
English
Desired Skills And Experience
Desired Skills and Expertise
Language and Communication Competence Fluency in written and spoken English (mandatory) with exceptional storytelling and persuasive writing ability. Demonstrated capacity to craft compelling impact narratives, donor communications, campaign copy, and executive-level briefs. Strong presentation and interpersonal communication skills suitable for engaging celebrities, corporate executives, philanthropists, and institutional stakeholders. Proficiency in additional international languages (e.g., French) is an advantage for global partnership engagement. Strategic Storytelling and Content Development Proven experience in impact storytelling, brand messaging, or development communications, preferably within the non-profit, humanitarian, healthcare, or social enterprise sectors. Ability to translate programme data (impact metrics, survival rates, beneficiary statistics) into emotionally compelling and data-driven narratives. Experience producing structured content such as case studies, testimonials, donor briefs, newsletters, website content, and campaign toolkits. Fundraising and Resource Mobilisation Knowledge Demonstrated experience supporting digital fundraising, crowdfunding campaigns, or donor acquisition strategies. Familiarity with platforms such as GlobalGiving, Every.org, GoFundMe, or similar digital donation ecosystems is desirable. Understanding of donor conversion funnels, recurring giving strategies, and donor retention mechanisms. Brand Strategy and Digital Visibility Experience in brand positioning, digital marketing, or visibility campaigns, including LinkedIn, email marketing, and multi-channel engagement. Ability to develop messaging frameworks that highlight governance strength, transparency, and measurable impact. Understanding of how to create “top-of-mind” visibility for mission-driven organisations. Partnership and Influencer Engagement Demonstrated ability to identify and engage celebrities, sports personalities, brand ambassadors, philanthropists, and institutional partners. Experience preparing partnership briefs, ambassador onboarding materials, or sponsorship decks. Strong networking capability and relationship-building skills. Educational Background A minimum of a Bachelor’s degree (or equivalent professional experience) Personal Attributes Strong alignment with humanitarian and child survival causes. Results-oriented, creative, and self-driven. High level of professionalism, discretion, and sensitivity when handling beneficiary stories. Ability to work remotely with structured targets and measurable deliverables.
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Ashoka Fellows are leading social entrepreneurs that have been taken through a rigorous selection process, testing the quality of their ideas and character, to become part of the Ashoka Fellowship and Network. Ashoka Fellows take on the challenges of building innovative system change ideas to make and spread social impact in a world wrought with challenges. They refuse to let the ‘impossible’ stand in their way to creating a better world.
This is an unpaid, volunteer opportunity
About The Affiliated Organization
Health Emergency Initiative (HEI) was founded to ensure that financial barriers do not cost vulnerable Nigerians their lives during medical emergencies. In a context where widespread poverty makes timely access to emergency healthcare unattainable for millions, HEI was established to bridge the gap between poverty and survival—particularly in the critical first hours of an emergency, when relatively modest sums can determine life or death. Road Traffic Accident is currently the biggest killer of young people (0 to 5) in Nigeria. Similarly, recent report from UNICEF states that overs 35% of children of 0 to 5years are malnourished in Nigeria with less than 15% of Nigerians enrolled on health insurance. More scary is that over 133 million Nigerians are multidimensionally poor with a projection by PwC that the number would get to 146 million in 2026. HEI's programs are conducted with strong corporate governance built on robust accounting and auditing systems that engenders donor and stakeholders confidence.
HEI supports indigent and vulnerable populations across Nigeria, including accident victims, critically ill patients without immediate support systems, malnourished children in underserved communities, and citizens at risk due to limited access to emergency response services. Its beneficiaries span public hospitals and communities in over 16 states, with particular focus on those living in severe poverty and facing overlapping deprivations. Recent approval by the Federal Government of Nigeria to integrate First Responders training (an initiative championed by HEI) into primary and secondary school curriculum would engender behavioral/system change among the young population, ultimately addressing the root cause of over 40% deaths lost during prehospital emergencies
HEI delivers integrated emergency interventions by: Paying emergency hospital bills and making urgent deposits to enable rapid stabilisation of patients, often acting as next of kin when none is available. Providing lifesaving post-crash care for accident victims. Delivering therapeutic nutrition to malnourished children. Training citizens as CPR- and First Aid–certified first responders through community-based and tech-enabled models. Strengthening community preparedness and response capacity through outreach, partnerships, and emergency health education.
HEI’s work is critical because in Nigeria, survival in emergencies is often determined not by medical complexity, but by poverty and delayed access to care. By removing immediate financial barriers, strengthening pre-hospital response, and building community capacity, HEI saves lives that would otherwise be lost to preventable delays. Its impact—demonstrated by supporting over 50,000 individuals, training 147,500+ first responders, and achieving an 82%+ survival rate among direct beneficiaries—addresses urgent systemic gaps in emergency healthcare and contributes to more equitable, people-centred health outcomes nationwide.
For more information, please visit www.hei.org.ng
Job Description
This specific project is Storytelling and Brand Visibility for Strategic Resource Mobilization and Growth. This initiative is designed to strategically position Health Emergency Initiative (HEI) as a leading emergency health and social impact organization by leveraging its over 10 years of measurable impact across Nigeria, strong corporate governance systems, and life-saving outcomes to attract, convert, nurture, and retain donors and partners. The project will focus on developing compelling impact narratives, launching periodic visibility campaigns, securing celebrity and institutional endorsements, and creating strong top-of-mind brand awareness locally and globally. It will also support fundraising and donor acquisition efforts for HEI’s ongoing crowdfunding and donation campaigns, including:
GlobalGiving Campaign: https://goto.gg/f/86067 Every.org Donation Page: https://www.every.org/health-emergency-initiative-for-indigent-patients?utm_campaign=donate-link#/donate
The Project Integrates Storytelling, Brand Positioning, Digital Engagement, And Partnership Visibility To Strengthen HEI’s Sustainability And Global Footprint. The Overarching Goal Of The Project Is To
Increase donor acquisition, retention, and lifetime value through strategic storytelling and brand amplification. Enhance HEI’s visibility as a credible, high-impact, and well-governed organisation. Generate sustained funding flows to scale life-saving emergency interventions – attracting 3 celebrity endorsements, 20 individual donors/subscribers and 2 institutional donors in 6 months Attract high-impact funding, institutional partnerships, and global endorsements. Expand HEI’s reach within Nigeria and progressively across other regions and continents.
Specifically, The Project Aims To Convert Compelling Impact Stories Into Measurable Funding Outcomes, Increased Crowdfunding Participation, Corporate Partnerships, And Expanded Program Scale. The Volunteer Will Support The Project Through The Following Structured Tasks
Impact Story Development and Content Strategy Curate and document compelling impact stories from HEI’s 10+ years of intervention across 16+ states. Develop structured storytelling assets (case studies, testimonials, short-form narratives, campaign briefs). Translate program data (50,000+ beneficiaries, 147,500+ first responders trained, 82%+ survival rate) into emotionally compelling and data-driven narratives. Brand Visibility and Campaign Launch Design and support periodic digital visibility campaigns highlighting HEI’s impact and governance credibility. Develop messaging frameworks that emphasise transparency, accountability, and measurable outcomes. Support multi-platform dissemination (LinkedIn, email campaigns, digital newsletters, website optimisation, etc.). Donor Attraction and Conversion Support Align storytelling outputs with donation funnels for ongoing campaigns, including: o GlobalGiving o Every.org o Other digital fundraising channels Create persuasive call-to-action materials that encourage donations, subscriptions, and recurring giving. Endorsements and Influencer Engagement Identify and engage celebrities, sports personalities, brand ambassadors, and philanthropists for endorsements. Develop briefing materials to support ambassador onboarding and brand advocacy. E. Partnership Visibility and Positioning Support the packaging of HEI’s governance strength, partnerships, and institutional recognitions for high-level audiences. Contribute to positioning HEI as a trusted partner for global institutions, corporations, fintech companies, and grant-making bodies.
Your work is strategically critical to HEI’s growth and sustainability for several reasons:
Scaling Life-Saving Impact Increased visibility and stronger storytelling directly translate into more funding, enabling HEI to expand emergency healthcare access to more vulnerable populations. Driving Sustainable Funding By attracting and retaining donors through compelling narratives, the volunteer helps build predictable and recurring funding streams rather than one-off donations. Unlocking High-Impact Partnerships Strong brand visibility and endorsements create credibility that attracts institutional donors, corporations, and global organizations. Expanding Global Reach Effective storytelling positions HEI not only as a Nigerian organization but as a scalable emergency health model with relevance across regions and continents. Strengthening Crowdfunding Success Strategic content and visibility efforts will increase traffic, subscriptions, and donation conversion rates for ongoing campaigns such as GlobalGiving and Every.org.
Ultimately, the volunteer’s contribution will help transform HEI from a high-impact national organisation into a globally recognized emergency health brand, capable of mobilizing significant resources and saving exponentially more lives. Please let us know today if you can help!
Volunteer Logistics
Estimated hours required per week: 5
The estimated duration of the project is: 3-6 months
This position is Virtual (Remote)
The office can provide amenities to volunteers such as: Commendation Letters to be issued by HEI, Ashoka and LinkedIn for all Volunteers that achieved agreed objectives
Language Requirements
English
Desired Skills And Experience
Desired Skills and Expertise
Language and Communication Competence Fluency in written and spoken English (mandatory) with exceptional storytelling and persuasive writing ability. Demonstrated capacity to craft compelling impact narratives, donor communications, campaign copy, and executive-level briefs. Strong presentation and interpersonal communication skills suitable for engaging celebrities, corporate executives, philanthropists, and institutional stakeholders. Proficiency in additional international languages (e.g., French) is an advantage for global partnership engagement. Strategic Storytelling and Content Development Proven experience in impact storytelling, brand messaging, or development communications, preferably within the non-profit, humanitarian, healthcare, or social enterprise sectors. Ability to translate programme data (impact metrics, survival rates, beneficiary statistics) into emotionally compelling and data-driven narratives. Experience producing structured content such as case studies, testimonials, donor briefs, newsletters, website content, and campaign toolkits. Fundraising and Resource Mobilisation Knowledge Demonstrated experience supporting digital fundraising, crowdfunding campaigns, or donor acquisition strategies. Familiarity with platforms such as GlobalGiving, Every.org, GoFundMe, or similar digital donation ecosystems is desirable. Understanding of donor conversion funnels, recurring giving strategies, and donor retention mechanisms. Brand Strategy and Digital Visibility Experience in brand positioning, digital marketing, or visibility campaigns, including LinkedIn, email marketing, and multi-channel engagement. Ability to develop messaging frameworks that highlight governance strength, transparency, and measurable impact. Understanding of how to create “top-of-mind” visibility for mission-driven organisations. Partnership and Influencer Engagement Demonstrated ability to identify and engage celebrities, sports personalities, brand ambassadors, philanthropists, and institutional partners. Experience preparing partnership briefs, ambassador onboarding materials, or sponsorship decks. Strong networking capability and relationship-building skills. Educational Background A minimum of a Bachelor’s degree (or equivalent professional experience) Personal Attributes Strong alignment with humanitarian and child survival causes. Results-oriented, creative, and self-driven. High level of professionalism, discretion, and sensitivity when handling beneficiary stories. Ability to work remotely with structured targets and measurable deliverables.
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