Senior Regional Marketing Manager
Zscaler, California, MO, United States
About Zscaler
Zscaler accelerates digital transformation to ensure our customers can be more agile, efficient, resilient, and secure. As an AI‑forward enterprise, we constantly push the envelope, leveraging the world’s largest security data lake to power our cloud‑native Zero Trust Exchange platform. This innovation protects our customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. Impact in your role matters more than title and trust is built on results. We say, impact over activity. We seek innovators who actively use AI to amplify their impact and thrive in an environment where we leverage intelligent systems to stay ahead of evolving threats.
Role We are looking for a Senior Regional Marketing Manager to drive growth across our California Enterprise and Majors segments. This is a remote California‑based role, reporting to the Director of West Regional Marketing. You will own the end‑to‑end strategy and execution of the California marketing plan.
What You’ll Do (Role Expectations)
Build and execute a marketing plan that touches various stages of the buyer’s journey through a mix of programs like meeting makers, direct mail, tradeshows, seminars, technical workshops, user groups, and executive roundtables.
Closely partner with regional sales teams to understand target account priorities and goals to build net new pipeline and accelerate deals.
Own regional pipeline targets, marketing lead funnel, and conversion metrics while analyzing performance and trends to deliver updates and insights to stakeholders.
Work closely with cross‑functional departments, including Product, Sales Development, Partner Marketing, and Operations to ensure consistent messaging and seamless execution.
Who You Are (Success Profile)
You act like an owner. Your passion for the mission fuels your bias for action. You operate with integrity because you genuinely care about the outcome. You adapt to what’s needed, navigating seamlessly between high‑level strategy and hands‑on execution.
You are customer‑obsessed. You build deep empathy for the customer—both internal and external—and anchor your decisions in solving their real‑world problems. You champion their needs from start to finish, knowing their success is our success.
You are a high‑trust collaborator. You are ambitious for the team, not just yourself. You embrace our challenge culture by giving and receiving ongoing feedback—knowing that candor delivered with clarity and respect is the truest form of teamwork and the fastest way to earn trust.
You operate with urgency. You understand that in a high‑growth environment, speed and quality are not mutually exclusive. You have a relentless focus on execution and a bias for action, delivering high‑impact results quickly to win for the customer and the team.
You are data‑driven. You use data and analytics to find the truth, measure what matters, and guide informed decisions. You value evidence over assumptions, replacing "I think" with "I know" to drive better outcomes.
What We’re Looking For (Minimum Qualifications)
Bachelor's degree or equivalent practical experience.
Significant experience in field marketing or a related regional marketing role.
Proven expertise in field marketing strategy and execution with exceptional organization and program management skills.
Strong analytical skills with experience using data to measure and improve marketing performance.
Ability to travel within the California territory approximately 25% of the time.
What Will Make You Stand Out (Preferred Qualifications)
Prior field marketing experience within the Enterprise IT or Cybersecurity sectors.
Exceptional communication and stakeholder engagement skills with a track record of managing complex projects.
High technical proficiency with SFDC (dashboards and reporting), Marketo, Tableau, and the modern MarTech stack.
Base Pay Range
$147,000—$210,000 USD
At Zscaler, we are committed to building a team that reflects the communities we serve and the customers we work with. We foster an inclusive environment that values all backgrounds and perspectives, emphasizing collaboration and belonging. Join us in our mission to make doing business seamless and secure.
Benefits
Various health plans
Time off plans for vacation and sick time
Parental leave options
Retirement options
Education reimbursement
In‑office perks, and more!
Learn more about Zscaler’s Future of Work strategy, hybrid working model, and benefits here.
By applying for this role, you adhere to applicable laws, regulations, and Zscaler policies, including those related to security and privacy standards and guidelines.
Zscaler is committed to providing equal employment opportunities to all individuals. We strive to create a workplace where employees are treated with respect and have the chance to succeed. All qualified applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy or related medical conditions), age, national origin, sexual orientation, gender identity or expression, genetic information, disability status, protected veteran status, or any other characteristic protected by federal, state, or local laws. See more information by clicking on Know Your Rights: Workplace Discrimination is Illegal link.
Pay Transparency
Zscaler complies with all applicable federal, state, and local pay transparency rules.
Zscaler is committed to providing reasonable support (called accommodations or adjustments) in our recruiting processes for candidates who are differently abled, have long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy‑related support.
#J-18808-Ljbffr
Role We are looking for a Senior Regional Marketing Manager to drive growth across our California Enterprise and Majors segments. This is a remote California‑based role, reporting to the Director of West Regional Marketing. You will own the end‑to‑end strategy and execution of the California marketing plan.
What You’ll Do (Role Expectations)
Build and execute a marketing plan that touches various stages of the buyer’s journey through a mix of programs like meeting makers, direct mail, tradeshows, seminars, technical workshops, user groups, and executive roundtables.
Closely partner with regional sales teams to understand target account priorities and goals to build net new pipeline and accelerate deals.
Own regional pipeline targets, marketing lead funnel, and conversion metrics while analyzing performance and trends to deliver updates and insights to stakeholders.
Work closely with cross‑functional departments, including Product, Sales Development, Partner Marketing, and Operations to ensure consistent messaging and seamless execution.
Who You Are (Success Profile)
You act like an owner. Your passion for the mission fuels your bias for action. You operate with integrity because you genuinely care about the outcome. You adapt to what’s needed, navigating seamlessly between high‑level strategy and hands‑on execution.
You are customer‑obsessed. You build deep empathy for the customer—both internal and external—and anchor your decisions in solving their real‑world problems. You champion their needs from start to finish, knowing their success is our success.
You are a high‑trust collaborator. You are ambitious for the team, not just yourself. You embrace our challenge culture by giving and receiving ongoing feedback—knowing that candor delivered with clarity and respect is the truest form of teamwork and the fastest way to earn trust.
You operate with urgency. You understand that in a high‑growth environment, speed and quality are not mutually exclusive. You have a relentless focus on execution and a bias for action, delivering high‑impact results quickly to win for the customer and the team.
You are data‑driven. You use data and analytics to find the truth, measure what matters, and guide informed decisions. You value evidence over assumptions, replacing "I think" with "I know" to drive better outcomes.
What We’re Looking For (Minimum Qualifications)
Bachelor's degree or equivalent practical experience.
Significant experience in field marketing or a related regional marketing role.
Proven expertise in field marketing strategy and execution with exceptional organization and program management skills.
Strong analytical skills with experience using data to measure and improve marketing performance.
Ability to travel within the California territory approximately 25% of the time.
What Will Make You Stand Out (Preferred Qualifications)
Prior field marketing experience within the Enterprise IT or Cybersecurity sectors.
Exceptional communication and stakeholder engagement skills with a track record of managing complex projects.
High technical proficiency with SFDC (dashboards and reporting), Marketo, Tableau, and the modern MarTech stack.
Base Pay Range
$147,000—$210,000 USD
At Zscaler, we are committed to building a team that reflects the communities we serve and the customers we work with. We foster an inclusive environment that values all backgrounds and perspectives, emphasizing collaboration and belonging. Join us in our mission to make doing business seamless and secure.
Benefits
Various health plans
Time off plans for vacation and sick time
Parental leave options
Retirement options
Education reimbursement
In‑office perks, and more!
Learn more about Zscaler’s Future of Work strategy, hybrid working model, and benefits here.
By applying for this role, you adhere to applicable laws, regulations, and Zscaler policies, including those related to security and privacy standards and guidelines.
Zscaler is committed to providing equal employment opportunities to all individuals. We strive to create a workplace where employees are treated with respect and have the chance to succeed. All qualified applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy or related medical conditions), age, national origin, sexual orientation, gender identity or expression, genetic information, disability status, protected veteran status, or any other characteristic protected by federal, state, or local laws. See more information by clicking on Know Your Rights: Workplace Discrimination is Illegal link.
Pay Transparency
Zscaler complies with all applicable federal, state, and local pay transparency rules.
Zscaler is committed to providing reasonable support (called accommodations or adjustments) in our recruiting processes for candidates who are differently abled, have long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy‑related support.
#J-18808-Ljbffr