Director of Field Sales - West
SureWerx, Chicago, IL, United States
Responsibilities And Outcome
SureWerx is a leading manufacturer of innovative safety, tool and equipment products and solutions. Since 1957, we have been trusted to keep all who use our products safe in even the most challenging environments. Today, our growing family of world‑leading brands serves customers and partners across the U.S., Canada, and Europe.
At SureWerx, you'll have the opportunity to challenge yourself in a supportive, growth‑oriented culture of industry leaders. You’ll help chart our future as we continue to expand into new products, services, and markets. And we’ll invest in your career development, enabling you to grow and succeed.
Safety PPE: Fall protection, arc flash apparel, head and eye protection, high-visibility clothing, and more.
Footwear: Safety boots and traction aids for various environments.
Tools & Equipment: Hand and air tools, abrasives, jacks, lubrication systems, and material handling solutions.
SureWerx USA (“SWU”) covers sales in the United States with national, regional, and local distributors as well as engages with product end‑users to pull through sales.
We are currently hiring a Director of Field Sales – West. This is a fully remote role, with the candidate ideally residing in Kansas City or St. Louis, Missouri, or between the Midwest and West Coast.
Position Summary
The Director of Field Sales – West is responsible for driving sales execution excellence across the Western United States by leading a mix of SureWerx territory account managers and a large sales agency. This role exists to raise the rigor, discipline, and consistency of how the sales plan is executed across both direct sellers and a large manufacturer’s rep organization.
This role is accountable for converting SureWerx’s commercial strategy into disciplined field execution through rigorous pipeline management, structured coaching, and consistent operating cadence.
The position reports to the VP of Sales, SureWerx USA, and plays a critical role in scaling a more technical, multi‑category sales model across fall protection, safety PPE, footwear, and related product lines.
Develop and maintain a high‑performance sales culture within the sales team and is responsible for staff management functions (for example: pipeline management, conducting safety demonstrations, training, recruiting).
Sales Execution
Own execution of the regional sales plan, ensuring strategy is translated into weekly and monthly field actions.
Implement and enforce a consistent sales operating rhythm (pipeline 1:1s, monthly reviews, forecasting, and action planning).
Drive discipline in opportunity management, deal strategy, and follow‑through across all sellers with both distribution channel partners and product end‑users.
Ensure Salesforce is accurate, current, and used as the single source of truth for pipeline, forecasts, and activity.
Revenue Ownership & Forecasting
Deliver regional revenue targets and manage regional performance against budget.
Lead monthly and quarterly forecasting with a high level of accuracy and insight.
Identify gaps early and implement countermeasures to close pipeline or execution shortfalls.
Partner with Finance and Operations to align forecasts, inventory planning, and S&OP inputs.
Sales Agency Management
Drive and lead the performance of a large manufacturer’s representative agency, treating the agency as an extension of the SureWerx sales organization.
Establish clear goals, execution expectations, reporting standards, and cadence.
Drive onboarding, product training, sales process adoption, and alignment to SureWerx priorities.
Ensure the sales agency is focused on the right end‑users, product categories, and growth initiatives.
Team Leadership & Coaching
Lead, coach, and develop 3–5 Territory Account Managers, with a strong emphasis on pipeline quality, value‑based selling, and account planning.
Spend meaningful time in the field coaching direct and indirect sales reps on joint calls, end‑user engagement, and distributor execution.
Develop individual performance and development plans with clear expectations, milestones, and accountability.
Cross‑Functional Coordination
Act as the regional point of coordination between Sales, Product Management, Marketing, and Operations.
Ensure product launches, commercial programs, and training initiatives are executed consistently in the field.
Provide Voice‑of‑Customer feedback to influence product and go‑to‑market strategy.
Expected Skills
Proven ability to manage sales execution, not just relationships or coverage.
Strong coaching mindset with the ability to inspect pipeline, diagnose issues, and drive actions.
High comfort managing both direct employees and external sales agencies.
Strong analytical and process orientation; able to balance data with field judgment.
Deep experience driving Salesforce discipline and using pipeline data to manage performance.
Executive presence with distributors, large regional accounts, and end‑users.
Ability to lead through change, set clear expectations, and hold teams accountable in a fast‑paced environment.
Demonstrated ability to inspect, challenge, and correct sales behaviors, even with experienced or independent sellers.
Required Qualifications
Minimum 10 years of sales experience within industrial or construction safety industries.
Minimum 5 years of sales management experience within the industrial and/or construction marketplaces.
Demonstrated success leading pipeline management, forecasting, and sales execution processes.
Experience managing complex territories and multiple revenue streams including channel and end‑user sales.
Demonstrated experience managing direct and indirect sales teams.
Travel approximately 50% of the time.
Preferred Qualification Or Experience
Strong working knowledge of fall protection and technical safety products.
Prior experience managing a sales agency or indirect sales force.
Background in fall protection, arc flash, or other engineered safety solutions.
Experience implementing or leading a structured sales operating cadence.
Track record of scaling sales effectiveness during periods of portfolio expansion.
The successful candidate will be a successful leader, mentor, strategic thinker, organized, and results oriented.
SureWerx is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at SureWerx are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, Strategic, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. SureWerx will not tolerate discrimination or harassment based on any of these characteristics.
Applicants must have valid authorization to work in the United States for any employer and must not require, now or in the future, visa sponsorship, or visa transfer.
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At SureWerx, you'll have the opportunity to challenge yourself in a supportive, growth‑oriented culture of industry leaders. You’ll help chart our future as we continue to expand into new products, services, and markets. And we’ll invest in your career development, enabling you to grow and succeed.
Safety PPE: Fall protection, arc flash apparel, head and eye protection, high-visibility clothing, and more.
Footwear: Safety boots and traction aids for various environments.
Tools & Equipment: Hand and air tools, abrasives, jacks, lubrication systems, and material handling solutions.
SureWerx USA (“SWU”) covers sales in the United States with national, regional, and local distributors as well as engages with product end‑users to pull through sales.
We are currently hiring a Director of Field Sales – West. This is a fully remote role, with the candidate ideally residing in Kansas City or St. Louis, Missouri, or between the Midwest and West Coast.
Position Summary
The Director of Field Sales – West is responsible for driving sales execution excellence across the Western United States by leading a mix of SureWerx territory account managers and a large sales agency. This role exists to raise the rigor, discipline, and consistency of how the sales plan is executed across both direct sellers and a large manufacturer’s rep organization.
This role is accountable for converting SureWerx’s commercial strategy into disciplined field execution through rigorous pipeline management, structured coaching, and consistent operating cadence.
The position reports to the VP of Sales, SureWerx USA, and plays a critical role in scaling a more technical, multi‑category sales model across fall protection, safety PPE, footwear, and related product lines.
Develop and maintain a high‑performance sales culture within the sales team and is responsible for staff management functions (for example: pipeline management, conducting safety demonstrations, training, recruiting).
Sales Execution
Own execution of the regional sales plan, ensuring strategy is translated into weekly and monthly field actions.
Implement and enforce a consistent sales operating rhythm (pipeline 1:1s, monthly reviews, forecasting, and action planning).
Drive discipline in opportunity management, deal strategy, and follow‑through across all sellers with both distribution channel partners and product end‑users.
Ensure Salesforce is accurate, current, and used as the single source of truth for pipeline, forecasts, and activity.
Revenue Ownership & Forecasting
Deliver regional revenue targets and manage regional performance against budget.
Lead monthly and quarterly forecasting with a high level of accuracy and insight.
Identify gaps early and implement countermeasures to close pipeline or execution shortfalls.
Partner with Finance and Operations to align forecasts, inventory planning, and S&OP inputs.
Sales Agency Management
Drive and lead the performance of a large manufacturer’s representative agency, treating the agency as an extension of the SureWerx sales organization.
Establish clear goals, execution expectations, reporting standards, and cadence.
Drive onboarding, product training, sales process adoption, and alignment to SureWerx priorities.
Ensure the sales agency is focused on the right end‑users, product categories, and growth initiatives.
Team Leadership & Coaching
Lead, coach, and develop 3–5 Territory Account Managers, with a strong emphasis on pipeline quality, value‑based selling, and account planning.
Spend meaningful time in the field coaching direct and indirect sales reps on joint calls, end‑user engagement, and distributor execution.
Develop individual performance and development plans with clear expectations, milestones, and accountability.
Cross‑Functional Coordination
Act as the regional point of coordination between Sales, Product Management, Marketing, and Operations.
Ensure product launches, commercial programs, and training initiatives are executed consistently in the field.
Provide Voice‑of‑Customer feedback to influence product and go‑to‑market strategy.
Expected Skills
Proven ability to manage sales execution, not just relationships or coverage.
Strong coaching mindset with the ability to inspect pipeline, diagnose issues, and drive actions.
High comfort managing both direct employees and external sales agencies.
Strong analytical and process orientation; able to balance data with field judgment.
Deep experience driving Salesforce discipline and using pipeline data to manage performance.
Executive presence with distributors, large regional accounts, and end‑users.
Ability to lead through change, set clear expectations, and hold teams accountable in a fast‑paced environment.
Demonstrated ability to inspect, challenge, and correct sales behaviors, even with experienced or independent sellers.
Required Qualifications
Minimum 10 years of sales experience within industrial or construction safety industries.
Minimum 5 years of sales management experience within the industrial and/or construction marketplaces.
Demonstrated success leading pipeline management, forecasting, and sales execution processes.
Experience managing complex territories and multiple revenue streams including channel and end‑user sales.
Demonstrated experience managing direct and indirect sales teams.
Travel approximately 50% of the time.
Preferred Qualification Or Experience
Strong working knowledge of fall protection and technical safety products.
Prior experience managing a sales agency or indirect sales force.
Background in fall protection, arc flash, or other engineered safety solutions.
Experience implementing or leading a structured sales operating cadence.
Track record of scaling sales effectiveness during periods of portfolio expansion.
The successful candidate will be a successful leader, mentor, strategic thinker, organized, and results oriented.
SureWerx is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at SureWerx are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, Strategic, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. SureWerx will not tolerate discrimination or harassment based on any of these characteristics.
Applicants must have valid authorization to work in the United States for any employer and must not require, now or in the future, visa sponsorship, or visa transfer.
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