Chief Marketing Officer
Spire - Pay with Spire, Inc., Dallas, TX, United States
Location:
Dallas, TX preferred; open to remote candidates.
Job Type:
Full time
About Us:
Join Spire and help us change the way people pay.
Spire is on a mission to change in-store payments through our merchant-branded, pay-by-bank platform. We enable merchants to reduce transaction costs, drive loyalty, and deliver a seamless customer experience—without disrupting existing checkout systems.
Chief Marketing Officer (CMO) About The Role We are seeking a highly strategic and commercially driven Chief Marketing Officer (CMO) to lead marketing with a primary focus on
new customer acquisition, digital offers, and revenue generation within the payments ecosystem.
The CMO will be responsible for designing and scaling offer-driven growth strategies that influence consumer payment behavior and drive measurable cost savings and revenue growth for both our company and our clients.
The ideal candidate is an
expert in digital offers, loyalty, and customer engagement, with deep experience in leveraging promotions, incentives, and rewards to influence payment transaction behavior.
This leader will regularly engage with client executives—including CMOs and growth leaders—to shape strategies that connect payments, offers, and loyalty into a cohesive and high-performing revenue engine.
Key Responsibilities Revenue & Customer Acquisition Leadership
Own and drive end-customer acquisition strategy with a focus on scalable, measurable growth
Develop and execute offer-driven marketing campaign strategies that directly influence payment behavior and transaction volume
Lead initiatives that generate significant revenue through consumer engagement, offers, and incentives, rather than brand awareness alone
Offers, Loyalty & Payments Strategy
Define and evolve the intersection of payments, loyalty, and digital offers to create compelling consumer value propositions
Design and optimize offer constructs, rewards programs, and promotional strategies that drive desired payment behaviors
Partner with product and data teams to continuously test, learn, and refine offer performance and effectiveness
Client-Facing Strategy & Advisory
Serve as a strategic advisor to client CMOs and growth leaders, guiding them on how to use offers and incentives to drive greater engagement, loyalty that results in more lower cost payments, more frequent visits and higher basket sizes
Translate complex payment capabilities into actionable marketing and growth strategies for clients
Support enterprise sales efforts by articulating the value of offer-driven payment solutions in driving ROI
Demand Generation & Digital Marketing
Build and lead a modern, performance-driven marketing engine focused on digital acquisition, conversion, and engagement
Oversee paid media, lifecycle marketing, CRM, and marketing automation to drive measurable results
Leverage data and analytics to optimize customer acquisition cost (CAC), lifetime value (LTV), and campaign performance
Brand & Positioning (Supporting Role)
Ensure the brand supports and amplifies the company’s strategy, value proposition, growth and revenue objectives
Position the company as a leader in payments-driven offers and loyalty innovation
Maintain consistent, compelling messaging across all channels, with a focus on commercial impact
Leadership & Team Development
Build and lead a high-performing marketing organization aligned to growth and revenue outcomes
Establish clear KPIs tied to pipeline, revenue contribution, and customer acquisition
Partner cross-functionally with sales, product, and customer success to align on growth strategy
Qualifications
12+ years of marketing experience, with significant leadership in fintech, payments, loyalty, or digital consumer platforms
Proven track record of driving customer acquisition and revenue through digital offers, promotions, or incentive-based marketing
Deep expertise in consumer behavior, payment ecosystems, and loyalty/rewards strategy
Experience working directly with enterprise clients and senior marketing leaders (CMOs, Heads of Growth, etc.)
Strong analytical mindset with experience optimizing offer performance, CAC, LTV, and conversion funnels
Demonstrated success building and scaling performance marketing and growth teams
Exceptional communication skills with the ability to influence both internal and external stakeholder
What Success Looks Like
A strong brand in the payments ecosystem that drives new client acquisition and revenue growth
Significant existing client revenue growth driven by offer-based strategies and customer engagement
Measurable improvements in customer acquisition, conversion rates, and payment volume
Strong client partnerships, with clients viewing the company as a strategic advisor to CMOs on payment-driven growth
A high-performing marketing function that is deeply tied to revenue, not just brand awareness
Why Join Spire At Spire, we’re building something that’s not only innovative, but meaningful. We’re creating a modern payments platform that delivers real value to both merchants and consumers—lowering costs, increasing loyalty and making everyday purchases more rewarding. Our team is small, nimble and driven by purpose. Everyone here has a seat at the table and the opportunity to shape the future of the company. We move fast, support each other and take pride in doing great work together. If you’re looking for a place where your ideas matter and your work has real impact, Spire is the place to be.
Benefits & Perks
Health/Dental/Vision insurance
401(k) or retirement benefits
Unlimited PTO
Learning & development support
Other unique perks – e.g., wellness programs, team events
#J-18808-Ljbffr
Dallas, TX preferred; open to remote candidates.
Job Type:
Full time
About Us:
Join Spire and help us change the way people pay.
Spire is on a mission to change in-store payments through our merchant-branded, pay-by-bank platform. We enable merchants to reduce transaction costs, drive loyalty, and deliver a seamless customer experience—without disrupting existing checkout systems.
Chief Marketing Officer (CMO) About The Role We are seeking a highly strategic and commercially driven Chief Marketing Officer (CMO) to lead marketing with a primary focus on
new customer acquisition, digital offers, and revenue generation within the payments ecosystem.
The CMO will be responsible for designing and scaling offer-driven growth strategies that influence consumer payment behavior and drive measurable cost savings and revenue growth for both our company and our clients.
The ideal candidate is an
expert in digital offers, loyalty, and customer engagement, with deep experience in leveraging promotions, incentives, and rewards to influence payment transaction behavior.
This leader will regularly engage with client executives—including CMOs and growth leaders—to shape strategies that connect payments, offers, and loyalty into a cohesive and high-performing revenue engine.
Key Responsibilities Revenue & Customer Acquisition Leadership
Own and drive end-customer acquisition strategy with a focus on scalable, measurable growth
Develop and execute offer-driven marketing campaign strategies that directly influence payment behavior and transaction volume
Lead initiatives that generate significant revenue through consumer engagement, offers, and incentives, rather than brand awareness alone
Offers, Loyalty & Payments Strategy
Define and evolve the intersection of payments, loyalty, and digital offers to create compelling consumer value propositions
Design and optimize offer constructs, rewards programs, and promotional strategies that drive desired payment behaviors
Partner with product and data teams to continuously test, learn, and refine offer performance and effectiveness
Client-Facing Strategy & Advisory
Serve as a strategic advisor to client CMOs and growth leaders, guiding them on how to use offers and incentives to drive greater engagement, loyalty that results in more lower cost payments, more frequent visits and higher basket sizes
Translate complex payment capabilities into actionable marketing and growth strategies for clients
Support enterprise sales efforts by articulating the value of offer-driven payment solutions in driving ROI
Demand Generation & Digital Marketing
Build and lead a modern, performance-driven marketing engine focused on digital acquisition, conversion, and engagement
Oversee paid media, lifecycle marketing, CRM, and marketing automation to drive measurable results
Leverage data and analytics to optimize customer acquisition cost (CAC), lifetime value (LTV), and campaign performance
Brand & Positioning (Supporting Role)
Ensure the brand supports and amplifies the company’s strategy, value proposition, growth and revenue objectives
Position the company as a leader in payments-driven offers and loyalty innovation
Maintain consistent, compelling messaging across all channels, with a focus on commercial impact
Leadership & Team Development
Build and lead a high-performing marketing organization aligned to growth and revenue outcomes
Establish clear KPIs tied to pipeline, revenue contribution, and customer acquisition
Partner cross-functionally with sales, product, and customer success to align on growth strategy
Qualifications
12+ years of marketing experience, with significant leadership in fintech, payments, loyalty, or digital consumer platforms
Proven track record of driving customer acquisition and revenue through digital offers, promotions, or incentive-based marketing
Deep expertise in consumer behavior, payment ecosystems, and loyalty/rewards strategy
Experience working directly with enterprise clients and senior marketing leaders (CMOs, Heads of Growth, etc.)
Strong analytical mindset with experience optimizing offer performance, CAC, LTV, and conversion funnels
Demonstrated success building and scaling performance marketing and growth teams
Exceptional communication skills with the ability to influence both internal and external stakeholder
What Success Looks Like
A strong brand in the payments ecosystem that drives new client acquisition and revenue growth
Significant existing client revenue growth driven by offer-based strategies and customer engagement
Measurable improvements in customer acquisition, conversion rates, and payment volume
Strong client partnerships, with clients viewing the company as a strategic advisor to CMOs on payment-driven growth
A high-performing marketing function that is deeply tied to revenue, not just brand awareness
Why Join Spire At Spire, we’re building something that’s not only innovative, but meaningful. We’re creating a modern payments platform that delivers real value to both merchants and consumers—lowering costs, increasing loyalty and making everyday purchases more rewarding. Our team is small, nimble and driven by purpose. Everyone here has a seat at the table and the opportunity to shape the future of the company. We move fast, support each other and take pride in doing great work together. If you’re looking for a place where your ideas matter and your work has real impact, Spire is the place to be.
Benefits & Perks
Health/Dental/Vision insurance
401(k) or retirement benefits
Unlimited PTO
Learning & development support
Other unique perks – e.g., wellness programs, team events
#J-18808-Ljbffr