Senior Lifecycle Marketing Manager, Smart Card

Senior Lifecycle Marketing Manager, Smart Card SoFi • Seattle • Full-time Job posting date: Mar 6 Role overview and company overview are provided in the original description. The Senior Lifecycle Marketing Manager will drive Smart Card planning and ongoing growth for the product and its features, delivering a data-driven marketing plan and collaborating cross-functionally to meet business OKRs. The role focuses on personalized communications at each stage of the customer lifecycle to drive engagement and value. What you’ll do Develop comprehensive lifecycle marketing strategies to drive card account opens, funding, card activation and ongoing spend. Collaborate with cross-functional teams, including product, product marketing, and business unit leadership to align marketing with product and business goals. Plan personalized multi-channel (email, push, in-app, and SMS) lifecycle marketing campaigns that drive ongoing spend, rewards redemption and upsell. Design and deploy educational content strategies to help members build their credit profile through responsible use of their secured Smart Card. Manage a rigorous experimentation roadmap for full-funnel program performance, analyzing campaign performance and optimizing based on KPIs. Drive campaign automation and personalization, leveraging audience insights to build and optimize high-performing always-on campaigns. Report on lifecycle channel, campaign and program performance, sharing insights with marketing and business leadership. Collaborate with the data science team to develop reporting frameworks, track marketing performance metrics, and provide actionable insights to stakeholders. Direct campaign priorities with Lifecycle Marketing Tech Ops. What you’ll need Bachelor’s Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent experience) 6+ years of direct-to-consumer lifecycle management experience including email, in-app, push, and SMS. A proven track record of driving lifecycle marketing strategy with expertise in driving new growth through cross-sell and upsell, onboarding and retention activities at scale. Strong analytical chops with experience using various testing methodologies. Experience in directing creative decisions for lifecycle marketing and conducting rigorous testing of value propositions. Effective verbal and written communication skills. Experience presenting channel strategy and campaign results to cross-functional partners and executive leadership. Experience working in a regulated industry (FinTech or Wealth Management) is highly preferred. Experience leveraging AI-driven insights or machine learning models to enhance audience segmentation, personalization, and campaign optimization. Nice to have MBA or other advanced degrees Previous finance, tech, or brokerage industry experience. Compensation and Benefits The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as experience, skills, and location. To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page. SoFi provides equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law. The Company hires the best qualified candidate for the job, without regard to protected characteristics. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records. New York applicants: Notice of Employee Rights. SoFi is committed to an inclusive culture and offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com. Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time. Internal Employees: If you are a current employee, do not apply here – please navigate to our Internal Job Board in Greenhouse to apply to our open roles. Job code: EX-DF2EEC2F Job type: Full-time Location: Seattle About the company: SoFi Be vigilant about potential scams, phishing attempts, or fraudulent activities, and seek credible sources or reviews to assess the trustworthiness of the company. Remember, your personal and financial security is paramount. SupportFinity is not responsible for any consequences that may arise from disclosing information to unauthorized or fraudulent entities. #J-18808-Ljbffr