Marketing Data Segmentation Analyst (Consumer Banking)
Piper Companies, Omaha, NE, United States
Piper Companies seeks a
Data Segmentation Analyst
to join a leading credit union based in
Mclean, VA . The role will contribute to daily analysis and reporting needs through the development, maintenance, and distribution of reports.
Job will be onsite 4 days per week in Omaha, NE.
Responsibilities
Segmentation Analysis: Develop and refine data-driven customer segmentation based on behaviors, demographics, and product usage to support marketing campaigns.
Identify high-value customer segments to optimize marketing strategies and deposit growth.
Automation & Process Optimization: Design and implement automated workflows for data collection.
Data Analysis & Reporting: Create and maintain dashboards to track deposit performance metrics by segment (e.g., balances, attrition, churn).
Collaboration & Stakeholder Engagement: Partner with product and marketing teams to design targeted campaigns.
Compliance & Data Governance: Ensure all automation and segmentation processes comply with financial regulations and data privacy standards.
Use Python and Snowflake to automate data processes.
Qualifications
3+ years of experience in consumer lending products acquisition or existing portfolio data analytics, including but not limited to marketing analytics or statistical analysis.
Experience in marketing data segmentation in a banking/financial services setting.
Hands‑on skills in SQL, Tableau, R, Python, and proficiency working with large datasets.
Statistical analysis experience, including A/B testing, time series, and forecasting.
Expertise in Data Warehouse and business intelligence-associated tools preferred.
Compensation
Salary Range: $100,000 – $140,000 (depending on seniority).
Comprehensive Benefits: PTO, Paid Holidays, Cigna Healthcare, Dental, Vision, 401(k), Sick leave as required by law.
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Data Segmentation Analyst
to join a leading credit union based in
Mclean, VA . The role will contribute to daily analysis and reporting needs through the development, maintenance, and distribution of reports.
Job will be onsite 4 days per week in Omaha, NE.
Responsibilities
Segmentation Analysis: Develop and refine data-driven customer segmentation based on behaviors, demographics, and product usage to support marketing campaigns.
Identify high-value customer segments to optimize marketing strategies and deposit growth.
Automation & Process Optimization: Design and implement automated workflows for data collection.
Data Analysis & Reporting: Create and maintain dashboards to track deposit performance metrics by segment (e.g., balances, attrition, churn).
Collaboration & Stakeholder Engagement: Partner with product and marketing teams to design targeted campaigns.
Compliance & Data Governance: Ensure all automation and segmentation processes comply with financial regulations and data privacy standards.
Use Python and Snowflake to automate data processes.
Qualifications
3+ years of experience in consumer lending products acquisition or existing portfolio data analytics, including but not limited to marketing analytics or statistical analysis.
Experience in marketing data segmentation in a banking/financial services setting.
Hands‑on skills in SQL, Tableau, R, Python, and proficiency working with large datasets.
Statistical analysis experience, including A/B testing, time series, and forecasting.
Expertise in Data Warehouse and business intelligence-associated tools preferred.
Compensation
Salary Range: $100,000 – $140,000 (depending on seniority).
Comprehensive Benefits: PTO, Paid Holidays, Cigna Healthcare, Dental, Vision, 401(k), Sick leave as required by law.
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