Retail Marketing Manager

Retail Marketing Manager Location: Smyrna, GA Job Type: Full-Time Overview We are hiring a Retail Marketing Manager to lead retail-channel marketing initiatives, digital product merchandising, customer-facing promotions, and in-store support materials for a growing consumer products organization. This is a highly visible role focused on retail marketing execution, product content management, campaign planning, trade event support, and cross-functional collaboration. Key Responsibilities Build strong partnerships with retail customer marketing teams Manage online product pages and digital merchandising initiatives Develop and execute promotional campaigns supporting retail sales goals Oversee packaging updates and coordinate with external creative/design partners Maintain online product databases and ensure accuracy Support updates to in-store signage, photography, planograms, and promotional assets Manage budgets for direct marketing efforts Ensure consistency across retail marketing materials and online channels Support trade shows, customer events, and industry marketing initiatives Collaborate with sales, operations, and account teams on retail growth efforts Qualifications 5+ years of retail, channel, or customer marketing experience Experience managing big-box retail or national account marketing initiatives Strong digital merchandising and product content management background Familiarity with packaging, signage, and retail promotional workflows Budget ownership and trade event support experience Excellent cross-functional communication skills Ability to manage multiple initiatives in a fast-paced environment #J-18808-Ljbffr