Senior Marketing Manager, Growth Job at The Scalable Company in Austin

Senior Marketing Manager, Growth

The Senior Marketing Manager, Growth is responsible for driving qualified lead flow, optimizing the conversion funnel, and turning marketing activity into booked sales conversations and submitted applications. This role owns paid media strategy, email and list marketing, funnel architecture, and conversion copyensuring every marketing dollar and every touchpoint moves the right founders closer to becoming Scalable clients.

This role operates as the strategic and creative lead across our core acquisition channels, working cross-functionally with a paid media buyer, a revenue operations manager, and a senior content strategist. This role does not execute in isolation. They set strategy, write the copy, and direct execution to ensure that all roads lead to one of two outcomes: an application or a sales conversation.

Success in this role is measured by MQL volume, application rate, booked meetings, and net new Scale & Exit Accelerator enrollments.

NOTE: This is a hands-on role. You will not inherit a large team, you will build and optimize the system yourself before scaling it with additional hires.

Critical Accountabilities

• Own the master promotions calendar across all Scalable offers, including paid workshops, webinar campaigns, enrollment windows, and evergreen funnels. Sequence promotions so they don't collide, keep every team aligned on timing and deliverables, and ensure nothing launches late or half-built. When three campaigns are in motion at once, you're the one who knows where everything stands.
• Manage and grow Scalable's email list (45K newsletter subscribers + 65K house list), treating it as a primary revenue channel, not a broadcast tool.
• Write and deploy conversion copy for landing pages, email campaigns, paid workshops, webinar funnels, and sales sequencesensuring every asset is sharp, founder-resonant, and built to convert.
• Architect and optimize the full conversion funnel from traffic source through registration, show-up, application, and booked callidentifying leaks and driving systematic improvements at each stage.
• Own paid media strategy in close collaboration with our internal media buyer, directing creative angles, audience targeting, messaging, and budget allocation across a $100K+/month Meta and Google budget.
• Direct the Revenue Operations Manager on funnel builds, landing page architecture, and automation logicproviding copy and strategy so they can execute efficiently.
• Align with the Senior Content Strategist on conversion messaging, ensuring organic content and paid acquisition tell a consistent story.
• Report on key marketing performance metrics in weekly marketing and team lead meetings, using data from the Growth Dashboard and Company Scorecard to drive optimization decisions.
• Use HubSpot's lead scoring system to track, qualify, and improve lead quality through the MQL pipeline.

What Success Looks Like

• A consistent, growing pipeline of MQLs entering the sales team's queue each week.
• Application rate and call booking rate improving quarter over quarter through funnel optimization and copy iteration.
• Paid campaigns performing at or below CAC benchmark, with a clear path to reducing that number.
• Email campaigns generating measurable pipelinenot just opens and clicks, but booked calls and submitted applications.
• Workshop and webinar funnels converting at benchmark or better75%+ show-up on paid workshops, 610%+ of registrants submitting an application.
• Net new Scale & Exit Accelerator enrollments growing from 30/month to 40/month by end of year.