Creative Director, Performance Marketing
Owner.com, San Francisco, CA, United States
This role is based in San Francisco, California.
The impact you’ll have
Produce and direct creative across all paid marketing surfaces (Meta, YouTube, CTV, lifecycle, CRO) with tens of millions of dollars of ad budget a year Own and understand the P&L impact of ad campaigns across channels: you’ll partner across teams to ensure coherence across the customer journey from ad impression to conversion and activation Shape the expression of Owner’s brand across channels, ensuring every asset meets Owner's brand and quality bar and creates a consistent experience Build and own the creative testing framework: write hooks, scripts, concepts, and briefs for each testing sprint Oversee the QC process for in-house and contractor creatives: Create scalable creative review processes and quality standards that maintain excellence at high volume Establish the organic-to-paid creative pipeline: creative feedback loops to identify top organic performers and adapt them for paid channels and vice versa Work with the growth team on performance analytics to track what's working and iterate on best performers Who you’ll work with
Report directly to the VP of Media and Chief of Staff to the CEO Partner closely with Growth Marketing Managers on media buying, channel strategy and execution Work with Design team on maintaining brand identity and consistency across all surfaces Manage relationships with contractors, agencies, and external creative partners What we’re looking for
5+ years of experience in creative direction for performance marketing Demonstrated portfolio of performance creative across multiple channels (Meta, YouTube, CTV, lifecycle) Data fluency: build infrastructure to ingest campaign performance data and translate insights into creative direction Experience building creative testing frameworks and production pipelines at scale Comfort with full-funnel creative: ads, landing pages, email, CRO Bias for clear systems and documentation Active use of AI-enabled tools, automation, and workflows Pay and benefits
The estimated base salary range for this role is $190K-$200K USD, plus a generous pre-IPO equity package. Other benefits include comprehensive health coverage, remote-first workplace, unlimited PTO — plus extra fun perks!
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Produce and direct creative across all paid marketing surfaces (Meta, YouTube, CTV, lifecycle, CRO) with tens of millions of dollars of ad budget a year Own and understand the P&L impact of ad campaigns across channels: you’ll partner across teams to ensure coherence across the customer journey from ad impression to conversion and activation Shape the expression of Owner’s brand across channels, ensuring every asset meets Owner's brand and quality bar and creates a consistent experience Build and own the creative testing framework: write hooks, scripts, concepts, and briefs for each testing sprint Oversee the QC process for in-house and contractor creatives: Create scalable creative review processes and quality standards that maintain excellence at high volume Establish the organic-to-paid creative pipeline: creative feedback loops to identify top organic performers and adapt them for paid channels and vice versa Work with the growth team on performance analytics to track what's working and iterate on best performers Who you’ll work with
Report directly to the VP of Media and Chief of Staff to the CEO Partner closely with Growth Marketing Managers on media buying, channel strategy and execution Work with Design team on maintaining brand identity and consistency across all surfaces Manage relationships with contractors, agencies, and external creative partners What we’re looking for
5+ years of experience in creative direction for performance marketing Demonstrated portfolio of performance creative across multiple channels (Meta, YouTube, CTV, lifecycle) Data fluency: build infrastructure to ingest campaign performance data and translate insights into creative direction Experience building creative testing frameworks and production pipelines at scale Comfort with full-funnel creative: ads, landing pages, email, CRO Bias for clear systems and documentation Active use of AI-enabled tools, automation, and workflows Pay and benefits
The estimated base salary range for this role is $190K-$200K USD, plus a generous pre-IPO equity package. Other benefits include comprehensive health coverage, remote-first workplace, unlimited PTO — plus extra fun perks!
#J-18808-Ljbffr