Marketing Director (Digital & Integrated)

Marketing Director (Digital &

Integrated)
Location:

Costa Mesa, CA ( Hybrid: in‑office Tue–Thu)
Employment:

Full-time,

Exempt
Reports to:

Vice President, Integrated

Communications

About the Role
We’re hiring a fulltime Marketing Director to lead and execute integrated marketing programs for clients primarily in the Nonprofit, Architecture/Engineering/Construction (AEC), Commercial Real Estate (CRE) and education industries that drive measurable growth. You’ll own strategy, hands-on execution, and performance optimization across digital (SEO, SEM, paid social, programmatic, email, web) and traditional channels (brand campaigns, print, broadcast, OOH, events). If you’re stepping into your first Director role or you’ve been a director for years, we’ll calibrate scope and support to your experience.

If you’re not sure you meet the qualifications, please apply—skills are learned, and we value potential.

What You'll Do

Strategy &

Planning

Build integrated marketing plans tied to client business

goals
Develop channel strategies across SEO, SEM/paid search, paid social, programmatic/display, email/lifecycle, website/landing pages, and traditional media.
Create clear briefs, hypotheses, test plans, and forecasts; set budgets and

pacing.
Client Service Excellence and

Leadership

Provide ongoing strategic counsel and client account stewardship – driving excellence in quality of work, strategic guidance and financial stewardship
Serve as a day-to-day client lead, mentoring and guiding managers, associates and coordinators on the team in account direction, client service and work delivery
Execution &

Optimization

Stand up and optimize campaigns end-to-end: audience, creative, offers, landing pages, conversion flows, and nurture programs.
Manage SEO programs, partner with content and web development to improve Core Web Vitals, site architecture, and content performance.
Own paid search, paid social, and programmatic strategy and ensure excellent team

execution.
Lead email and marketing automation: segmentation, journeys, lead scoring, A/B testing, and deliverability.
Oversee traditional marketing as needed: media planning/buying OOH, print, broadcast, direct mail, sponsorships, and events.
Website &

Conversion

Partner with UX/design and developers on website roadmaps, and landing

pages.
Ensure accurate tracking (GA4, tag management, pixels), UTM governance, and robust

QA.
Analytics &

Reporting

Leverage Looker Studio, Power My Analytics, SEMRush,

Porter
Experience using and integrating

GA4
Define KPIs; build dashboards and weekly/monthly readouts with

insights
Translate performance into clear recommendations for executives and cross-functional

partners.
Collaboration &

Leadership

Work cross functionally- with Sales, Creative, PR/Comms

teams.
Manage vendors and/or direct reports; mentor teammates and elevate channel best

practices.
Steward budget accountability, and SOWs with agencies and

freelancers.
Compliance &

Governance

Maintain data privacy and compliance

standards
Uphold brand guidelines, accessibility standards, and QA processes across

channels.
What You'll Bring

Experience building and optimizing multi-channel marketing programs –

agency experience required .
Strong client service management

skills
Strong communication skills – both internally and with clients – to keep teams motivated, aligned and working together as one team.
Strong presentation – verbal and written/visual communication

skills
Practical fluency in most of the

following:

SEO:

Site audits, Search Console, schema, internal linking, Core Web

Vitals.
SEM/Paid Search:

Account structure, match types, bidding

strategies,
Paid Social:

Audience strategy, creative testing, retargeting, lead gen, B2B and/or B2C tactics.

Programmatic/Display/Video:

Targeting, frequency management, brand safety,

measurement.
Email/Automation:

ESP/MAP (e.g., HubSpot, Marketo, Mailchimp/Eloqua), segmentation, nurture design, testing.
Web/CRO:

Partnering with designers/developers on CMS (e.g., WordPress/Webflow/Drupal), landing pages, form optimization, QA.
Analytics/MarTech:

GA4, Tag Manager, Looker Studio/BI, Search Console, ads managers; CRM familiarity (e.g., Salesforce/HubSpot).

Ability to turn insights into action and optimize processes and outcomes wherever

possible.
Strong project management: you can juggle priorities, hit

deadlines
Clear, audience-appropriate writing and

storytelling.
Work Style, Schedule & Travel

We work together in our

Costa Mesa office on Tuesdays, Wednesdays and Thursdays , with occasional local client visits and events (some evenings).
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