Marketing Director (Digital & Integrated)

Marketing Director (Digital & Integrated)
Location: Costa Mesa, CA (Hybrid: in‑office Tue–Thu)

Employment: Full‑time, Exempt

Reports to: Vice President, Integrated Communications

About the Role

We’re hiring a full‑time Marketing Director to lead and execute integrated marketing programs for clients primarily in the Nonprofit, Architecture/Engineering/Construction (AEC), Commercial Real Estate (CRE) and education industries that drive measurable growth. You’ll own strategy, hands‑on execution, and performance optimization across digital (SEO, SEM, paid social, programmatic, email, web) and traditional channels (brand campaigns, print, broadcast, OOH, events). If you’re stepping into your first Director role or you’ve been a director for years, we’ll calibrate scope and support to your experience.

If you’re not sure you meet the qualifications, please apply—skills are learned, and we value potential.

What You'll Do
Strategy & Planning

Build integrated marketing plans tied to client business goals

Develop channel strategies across SEO, SEM/paid search, paid social, programmatic/display, email/lifecycle, website/landing pages, and traditional media

Create clear briefs, hypotheses, test plans, and forecasts; set budgets and pacing

Client Service Excellence and Leadership

Provide ongoing strategic counsel and client account stewardship—driving excellence in quality of work, strategic guidance, and financial stewardship

Serve as a day‑to‑day client lead, mentoring and guiding managers, associates and coordinators on the team in account direction, client service and work delivery

Execution & Optimization

Stand up and optimize campaigns end‑to‑end: audience, creative, offers, landing pages, conversion flows, and nurture programs

Manage SEO programs, partner with content and web development to improve Core Web Vitals, site architecture, and content performance

Own paid search, paid social, and programmatic strategy and ensure excellent team execution

Lead email and marketing automation: segmentation, journeys, lead scoring, A/B testing, and deliverability

Oversee traditional marketing as needed: media planning/buying OOH, print, broadcast, direct mail, sponsorships, and events

Website & Conversion

Partner with UX/design and developers on website roadmaps and landing pages

Ensure accurate tracking (GA4, tag management, pixels), UTM governance, and robust QA

Analytics & Reporting

Experience using and integrating GA4

Define KPIs; build dashboards and weekly/monthly readouts with insights

Translate performance into clear recommendations for executives and cross‑functional partners

Work cross‑functionally—with Sales, Creative, PR/Comms teams

Manage vendors and/or direct reports; mentor teammates and elevate channel best practices

Steward budget accountability, and SOWs with agencies and freelancers

Collaboration & Leadership

Work cross‑functionally—with Sales, Creative, PR/Comms teams

Manage vendors and/or direct reports; mentor teammates and elevate channel best practices

Steward budget accountability, and SOWs with agencies and freelancers

Compliance & Governance

Maintain data privacy and compliance standards

Uphold brand guidelines, accessibility standards, and QA processes across channels

What You'll Bring

Experience building and optimizing multi‑channel marketing programs—agency experience required

Strong client service management skills

Strong communication skills—both internally and with clients—to keep teams motivated, aligned, and working together as one team

Strong presentation—verbal and written/visual communication skills

Practical fluency in most of the following:

SEO: Site audits, Search Console, schema, internal linking, Core Web Vitals

SEM/Paid Search: Account structure, match types, bidding strategies

Paid Social: Audience strategy, creative testing, retargeting, lead gen, B2B and/or B2C tactics

Programmatic/Display/Video: Targeting, frequency management, brand safety, measurement

Email/Automation: ESP/MAP (e.g., HubSpot, Marketo, Mailchimp/Eloqua), segmentation, nurture design, testing

Web/CRO: Partnering with designers/developers on CMS (e.g., WordPress/Webflow/Drupal), landing pages, form optimization, QA

Analytics/MarTech: GA4, Tag Manager, Looker Studio/BI, Search Console, ads managers; CRM familiarity (e.g., Salesforce/HubSpot)

Ability to turn insights into action and optimize processes and outcomes wherever possible

Strong project management: you can juggle priorities and hit deadlines

Clear, audience‑appropriate writing and storytelling

Work Style, Schedule & Travel

We work together in our Costa Mesa office on Tuesdays, Wednesdays and Thursdays, with occasional local client visits and events (some evenings)

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