Digital Marketing Lead

Digital Marketing Lead (Multi-Brand Growth Role) Chicagoland (Hybrid Preferred) $65,000 - $80,000 Base + Performance Bonuses (100k+ OTE) Growth Path Digital Marketing Director About TORQ Q Coatings TORQ Coatings is a fast‑growing concrete floor coatings company expanding across the Midwest. We specialize in high‑performance coating systems and deliver a premium customer experience through the TORQ Touch. We are building a portfolio of brands designed to dominate their markets through elite marketing, strong systems, and relentless execution. Opportunity We’re looking for a highly analytical Digital Marketing Manager who can own and scale marketing across multiple brands, markets, and channels. This is a high‑impact role with a clear path to Digital Marketing Director. You’ll build, optimize, and help lead the marketing function as we scale. Mission Drive profitable growth. Build systems. Make every brand impossible to ignore. What You’ll Own Paid Media (Multi-Brand Execution) – Plan, launch, and scale campaigns across Meta, Google (Search, Display, LSA), YouTube, and TikTok; manage campaigns across multiple brands simultaneously; allocate budgets across markets based on performance; test creatives, audiences, and offers; optimize for CPL, CAC, and ROAS. Connected TV (CTV) – Launch and manage campaigns across Hulu, Roku, YouTube TV, and programmatic platforms; build geo‑targeted campaigns by market; integrate CTV into full‑funnel strategy; track performance through attribution and lift metrics. Media Buying & Partnerships – Work with outside partners and agencies to negotiate and execute media buys (TV, radio, and other channels); evaluate opportunities across traditional and digital channels; hold partners accountable to performance and ROI. Analytics & Performance – Track CPL, CAC, ROAS, and full funnel conversion rates; build dashboards across brands and markets; identify inefficiencies and scaling opportunities; own attribution and performance clarity. Website & Conversion Optimization – Optimize landing pages, funnels, and user experience; A/B test messaging, headlines, and CTAs; improve conversion rates across all brands. Automation & Systems – Build workflows using Zapier, CRM systems (Builder Prime or similar), SMS, and email; improve speed‑to‑lead and pipeline performance; ensure proper lead routing across brands and markets. Digital Presence & Brand Visibility – Ensure visibility across paid channels, search (SEO + GBP), and web; expand reach across new platforms and markets; maintain consistency while adapting per brand. Strategy, Leadership & Growth – Own the digital marketing roadmap across all brands; allocate budgets dynamically based on performance; work directly with a visionary founder on growth strategy; build and document scalable marketing systems; hire, train, and lead future marketing team members; grow into a Digital Marketing Director role as the company scales. Who This Is For Highly analytical and data‑driven. Ability to manage multiple brands and campaigns at once. Builder who wants to create systems and scale something big. Strong ownership mindset with leadership potential. Excited to work alongside a visionary founder and grow into a leadership role. Who This Is NOT For Someone who only executes without thinking strategically. Someone who avoids data, reporting, or accountability. Someone who cannot handle multiple moving parts. Someone not interested in growth or leadership. Qualifications 3+ years in paid media / performance marketing. Professional experience managing multi‑channel campaigns. Experience managing campaigns across multiple brands preferred. Strong understanding of analytics, attribution, and tracking. Experience with Zapier or automation tools. Website/CRO experience. Bonus: Home services or local lead generation experience. ⚠️ MUST HAVE Hands‑on Meta (Facebook & Instagram) media buying experience with a proven track record of managing and scaling campaigns. What Success Looks Like Improved CPL, CAC, and ROAS across brands. Increased lead volume and quality. Higher website conversion rates. Strong appointment set and close rates. Scalable growth across multiple markets. Why Join TORQ Clear path to Digital Marketing Director. Opportunity to build and lead a marketing department. Work directly with a visionary founder. Real budget across paid media, CTV, and traditional channels. Ground‑floor opportunity with serious upside. #J-18808-Ljbffr