Digital Marketing Specialist
TORQ Coatings, Lombard, IL, United States
Digital Marketing Lead
Location: Chicagoland (Hybrid Preferred)
Compensation: $75,000 – $100,000 Base + Performance Bonuses
OTE: $100,000 – $130,000+
Reports To: Founder / Marketing Director
Growth Path: Director of Digital Marketing
About TORQ Coatings TORQ Coatings is a fast-growing concrete coatings company specializing in premium polyurea and polyaspartic systems for residential and commercial spaces.
We are building a marketing-first, systems-driven brand designed to dominate local markets through elite execution, data-driven decisions, and relentless follow-through.
This is not a maintenance role.
This is a build, scale, and lead role.
The Opportunity We are looking for a Digital Marketing Lead who will take ownership of our entire digital ecosystem.
This person will be responsible for:
Driving qualified lead flow
Building and optimizing marketing systems
Managing media buying across platforms
Owning SEO strategy and execution
Implementing automation and tracking infrastructure
You will work directly with leadership and play a critical role in scaling TORQ across multiple markets.
Your Mission
Build a predictable, scalable marketing engine that generates consistent, high-quality leads
Lowers cost per acquisition over time
Creates strong brand presence across every channel
Supports multiple markets and future expansion
Core Responsibilities Digital Strategy & Ownership
Own and execute the full digital marketing strategy across all channels
Build scalable systems that support multi-market growth
Continuously test, optimize, and improve performance
Media Buying (Paid Ads)
Plan, launch, and manage campaigns across:
Meta (Facebook & Instagram)
Google Ads (Search, Display, YouTube)
TikTok Ads
Connected TV (OTT)
Manage budgets and allocate spend based on performance
Optimize for CPL, CAC, and ROI
Work with creative team to develop high-converting ad assets
SEO & Organic Growth
Own TORQ’s SEO strategy (local + long‑form content)
Improve rankings, organic traffic, and inbound leads
Optimize website structure, pages, and technical SEO
Implement “They Ask, You Answer” content strategy
Manage blog, landing pages, and keyword strategy
Automation & Systems
Build and manage marketing automations using tools like Zapier, CRM workflows, and AI tools
Improve lead routing, follow-up speed, and conversion rates
Integrate systems across CRM, call center, and marketing platforms
Ensure clean tracking from lead to close
Analytics & Performance Tracking
Track and report on key KPIs:
Cost per lead (CPL)
Cost per acquisition (CAC)
Conversion rates
Channel performance
Build dashboards and reporting systems
Make data‑driven decisions to improve performance
Website & Funnel Optimization
Oversee website updates, landing pages, and conversion funnels
Improve UX and conversion rates across all digital touchpoints
Run A/B tests and optimize continuously
Vendor & Partner Management
Work with external agencies and partners when needed
Negotiate media buys (TV, radio, digital placements)
Hold partners accountable to performance metrics
What We’re Looking For
3+ years in digital marketing, performance marketing, or media buying
Proven experience running Meta & Google Ads (REQUIRED)
Strong understanding of SEO and content strategy
Experience with marketing automation tools (Zapier, CRM workflows, etc.)
Highly analytical and data‑driven mindset
Ability to manage multiple campaigns and markets simultaneously
Strong ownership mentality — you don’t wait, you build
Comfortable working directly with a fast-moving, visionary founder
Bonus Points
Experience in home services or local service-based businesses
Experience scaling campaigns across multiple markets
Familiarity with tools like Builder Prime, HubSpot, GoHighLevel, etc.
Experience with AI tools for marketing and automation
Why Join TORQ
Be part of building something from the ground up
High ownership, high impact role
Clear path to leadership (Director level)
Fast‑paced, growth‑driven environment
Opportunity to build systems that scale across multiple brands
Bottom Line
Think in systems
Loves data
Knows how to scale paid media
And wants to actually build something big
This is the role.
#J-18808-Ljbffr
Compensation: $75,000 – $100,000 Base + Performance Bonuses
OTE: $100,000 – $130,000+
Reports To: Founder / Marketing Director
Growth Path: Director of Digital Marketing
About TORQ Coatings TORQ Coatings is a fast-growing concrete coatings company specializing in premium polyurea and polyaspartic systems for residential and commercial spaces.
We are building a marketing-first, systems-driven brand designed to dominate local markets through elite execution, data-driven decisions, and relentless follow-through.
This is not a maintenance role.
This is a build, scale, and lead role.
The Opportunity We are looking for a Digital Marketing Lead who will take ownership of our entire digital ecosystem.
This person will be responsible for:
Driving qualified lead flow
Building and optimizing marketing systems
Managing media buying across platforms
Owning SEO strategy and execution
Implementing automation and tracking infrastructure
You will work directly with leadership and play a critical role in scaling TORQ across multiple markets.
Your Mission
Build a predictable, scalable marketing engine that generates consistent, high-quality leads
Lowers cost per acquisition over time
Creates strong brand presence across every channel
Supports multiple markets and future expansion
Core Responsibilities Digital Strategy & Ownership
Own and execute the full digital marketing strategy across all channels
Build scalable systems that support multi-market growth
Continuously test, optimize, and improve performance
Media Buying (Paid Ads)
Plan, launch, and manage campaigns across:
Meta (Facebook & Instagram)
Google Ads (Search, Display, YouTube)
TikTok Ads
Connected TV (OTT)
Manage budgets and allocate spend based on performance
Optimize for CPL, CAC, and ROI
Work with creative team to develop high-converting ad assets
SEO & Organic Growth
Own TORQ’s SEO strategy (local + long‑form content)
Improve rankings, organic traffic, and inbound leads
Optimize website structure, pages, and technical SEO
Implement “They Ask, You Answer” content strategy
Manage blog, landing pages, and keyword strategy
Automation & Systems
Build and manage marketing automations using tools like Zapier, CRM workflows, and AI tools
Improve lead routing, follow-up speed, and conversion rates
Integrate systems across CRM, call center, and marketing platforms
Ensure clean tracking from lead to close
Analytics & Performance Tracking
Track and report on key KPIs:
Cost per lead (CPL)
Cost per acquisition (CAC)
Conversion rates
Channel performance
Build dashboards and reporting systems
Make data‑driven decisions to improve performance
Website & Funnel Optimization
Oversee website updates, landing pages, and conversion funnels
Improve UX and conversion rates across all digital touchpoints
Run A/B tests and optimize continuously
Vendor & Partner Management
Work with external agencies and partners when needed
Negotiate media buys (TV, radio, digital placements)
Hold partners accountable to performance metrics
What We’re Looking For
3+ years in digital marketing, performance marketing, or media buying
Proven experience running Meta & Google Ads (REQUIRED)
Strong understanding of SEO and content strategy
Experience with marketing automation tools (Zapier, CRM workflows, etc.)
Highly analytical and data‑driven mindset
Ability to manage multiple campaigns and markets simultaneously
Strong ownership mentality — you don’t wait, you build
Comfortable working directly with a fast-moving, visionary founder
Bonus Points
Experience in home services or local service-based businesses
Experience scaling campaigns across multiple markets
Familiarity with tools like Builder Prime, HubSpot, GoHighLevel, etc.
Experience with AI tools for marketing and automation
Why Join TORQ
Be part of building something from the ground up
High ownership, high impact role
Clear path to leadership (Director level)
Fast‑paced, growth‑driven environment
Opportunity to build systems that scale across multiple brands
Bottom Line
Think in systems
Loves data
Knows how to scale paid media
And wants to actually build something big
This is the role.
#J-18808-Ljbffr