District Manager, OnStar & Loyalty - Springfield, MA
General Motors, Oklahoma City, OK, United States
Remote Position
This position does not require the employee to be on-site full-time. The employee can work off-site on a permanent basis but must travel to dealerships within the assigned territory (within 50 miles of the assigned territory). Domestic travel is 90% within the assigned territory.
Territory:
Springfield, MA
The Role As a District Manager, OnStar & Loyalty, you are the primary advocate and trusted advisor for OnStar and GM’s broader software and subscription portfolio across your assigned dealerships. You will own dealer relationships within your territory, spending time in‑store and in‑market to help teams unlock the full value of Connected by OnStar services for every customer.
What You’ll Do
Serve as the primary advocate and trusted advisor for OnStar, GM’s software and subscription services, My GM Rewards, and GM Rewards Credit Cards within your assigned dealerships.
Build strong, trust‑based relationships with dealer principals, general managers, sales leaders, and service leaders by deeply understanding their needs and consistently delivering value and follow‑through.
Act as the primary liaison between OnStar, GM vehicle brands, and your assigned dealerships, ensuring alignment on priorities, messaging, and expectations.
Inspire belief in OnStar and GM’s connected ecosystem – clearly communicate how our products and services elevate customer experience, deepen brand loyalty, and drive dealership profitability.
Be the subject matter expert for My GM Rewards and GM Rewards Credit Cards, helping dealerships use loyalty as a powerful tool to retain and delight customers.
Harness data and analytics to drive performance – conduct regular performance reviews (monthly and quarterly), identify opportunities, and co‑create dealer action plans that deliver continuous improvement and sustainable growth.
Monitor performance at the Dealer, District, Zone, and Region levels and influence results that meet or exceed aggressive monthly, quarterly, and annual goals through coaching, training, and action planning.
Design and deliver impactful training – lead live, in‑dealership and virtual sessions with dealer leadership and front‑line teams, covering:
OnStar services and benefits
My GM Rewards and GM Rewards Credit Card
Connected vehicle technologies (e.g., mobile app, Google Built‑In, over‑the‑air updates, and eligible features like Super Cruise)
Best‑in‑class customer onboarding and delivery experiences
Confidently troubleshoot issues related to OnStar, the GM mobile app, and internal platforms, ensuring teams can support customers end‑to‑end.
Ensure every customer experiences the technology they’ve purchased – from setup and enrollment through ongoing engagement – so the connected experience becomes a natural part of ownership.
Build strong internal partnerships across GM’s field ecosystem, including Vehicle Sales, Service & Marketing, Fleet and Commercial Sales, OnStar Digital Services, and Loyalty teams, working together as one team to serve dealers and customers.
Support product and feature launches to ensure aligned marketing and messaging between GM and your dealers.
Resolve dealer and customer satisfaction issues through appropriate channels, protecting trust in the GM and OnStar brands.
Bring a “Better Never Stops” mindset – continuously learning, adapting, and sharing best practices.
Use insights from the field to provide feedback on programs, tools, and processes to improve the way GM and OnStar support dealers and customers.
Your Skills & Abilities (Required Qualifications)
2+ years of experience in sales and customer service.
Bachelor’s degree or 4+ years of automotive industry experience in lieu of a degree.
Experience working with automotive dealerships and/or OEMs is highly beneficial.
Proven ability to read the audience, tailor your message, and present information clearly and confidently – both in person and virtually.
Willingness to work the hours required to be effective in your assigned time zone, including occasional weekends and holidays.
Strong Microsoft Office skills (Word, Excel, PowerPoint, Outlook, Copilot).
Comfort with technology and subscription services, including troubleshooting mobile app and internal platform issues.
Excellent time management skills – focusing on the highest‑impact activities.
Exceptional oral and written communication, with strong command of language, grammar, and professional tone.
Ability and willingness to travel regularly throughout the territory for recurring dealership visits (field‑based role with frequent in‑market travel).
Preferred Qualifications
Agile learner with a continuous improvement mindset.
Driven, self‑motivated, and energized by achieving ambitious growth and performance goals.
Excellent at prioritization and multitasking in a dynamic, fast‑paced environment.
Adaptable and embraces change as an opportunity to innovate and grow.
Strong problem‑solving skills, using data, insights, and curiosity to get to the root cause and create sustainable solutions.
Compensation The salary range for this role is $80,700–$109,400. Bonus potential is available through an incentive pay program based on company performance, job level, and individual performance.
Benefits GM offers a variety of health and wellbeing benefit programs, including medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts, and more.
Immigration Sponsorship GM does not provide immigration‑related sponsorship for this role. This position requires the ability to legally operate a motor vehicle on a regular basis and successfully complete a Motor Vehicle Report review.
Accommodations General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number for which you are applying.
Non‑Discrimination and Equal Employment Opportunities (U.S.) General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. All employment decisions are made on a non‑discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
#J-18808-Ljbffr
Territory:
Springfield, MA
The Role As a District Manager, OnStar & Loyalty, you are the primary advocate and trusted advisor for OnStar and GM’s broader software and subscription portfolio across your assigned dealerships. You will own dealer relationships within your territory, spending time in‑store and in‑market to help teams unlock the full value of Connected by OnStar services for every customer.
What You’ll Do
Serve as the primary advocate and trusted advisor for OnStar, GM’s software and subscription services, My GM Rewards, and GM Rewards Credit Cards within your assigned dealerships.
Build strong, trust‑based relationships with dealer principals, general managers, sales leaders, and service leaders by deeply understanding their needs and consistently delivering value and follow‑through.
Act as the primary liaison between OnStar, GM vehicle brands, and your assigned dealerships, ensuring alignment on priorities, messaging, and expectations.
Inspire belief in OnStar and GM’s connected ecosystem – clearly communicate how our products and services elevate customer experience, deepen brand loyalty, and drive dealership profitability.
Be the subject matter expert for My GM Rewards and GM Rewards Credit Cards, helping dealerships use loyalty as a powerful tool to retain and delight customers.
Harness data and analytics to drive performance – conduct regular performance reviews (monthly and quarterly), identify opportunities, and co‑create dealer action plans that deliver continuous improvement and sustainable growth.
Monitor performance at the Dealer, District, Zone, and Region levels and influence results that meet or exceed aggressive monthly, quarterly, and annual goals through coaching, training, and action planning.
Design and deliver impactful training – lead live, in‑dealership and virtual sessions with dealer leadership and front‑line teams, covering:
OnStar services and benefits
My GM Rewards and GM Rewards Credit Card
Connected vehicle technologies (e.g., mobile app, Google Built‑In, over‑the‑air updates, and eligible features like Super Cruise)
Best‑in‑class customer onboarding and delivery experiences
Confidently troubleshoot issues related to OnStar, the GM mobile app, and internal platforms, ensuring teams can support customers end‑to‑end.
Ensure every customer experiences the technology they’ve purchased – from setup and enrollment through ongoing engagement – so the connected experience becomes a natural part of ownership.
Build strong internal partnerships across GM’s field ecosystem, including Vehicle Sales, Service & Marketing, Fleet and Commercial Sales, OnStar Digital Services, and Loyalty teams, working together as one team to serve dealers and customers.
Support product and feature launches to ensure aligned marketing and messaging between GM and your dealers.
Resolve dealer and customer satisfaction issues through appropriate channels, protecting trust in the GM and OnStar brands.
Bring a “Better Never Stops” mindset – continuously learning, adapting, and sharing best practices.
Use insights from the field to provide feedback on programs, tools, and processes to improve the way GM and OnStar support dealers and customers.
Your Skills & Abilities (Required Qualifications)
2+ years of experience in sales and customer service.
Bachelor’s degree or 4+ years of automotive industry experience in lieu of a degree.
Experience working with automotive dealerships and/or OEMs is highly beneficial.
Proven ability to read the audience, tailor your message, and present information clearly and confidently – both in person and virtually.
Willingness to work the hours required to be effective in your assigned time zone, including occasional weekends and holidays.
Strong Microsoft Office skills (Word, Excel, PowerPoint, Outlook, Copilot).
Comfort with technology and subscription services, including troubleshooting mobile app and internal platform issues.
Excellent time management skills – focusing on the highest‑impact activities.
Exceptional oral and written communication, with strong command of language, grammar, and professional tone.
Ability and willingness to travel regularly throughout the territory for recurring dealership visits (field‑based role with frequent in‑market travel).
Preferred Qualifications
Agile learner with a continuous improvement mindset.
Driven, self‑motivated, and energized by achieving ambitious growth and performance goals.
Excellent at prioritization and multitasking in a dynamic, fast‑paced environment.
Adaptable and embraces change as an opportunity to innovate and grow.
Strong problem‑solving skills, using data, insights, and curiosity to get to the root cause and create sustainable solutions.
Compensation The salary range for this role is $80,700–$109,400. Bonus potential is available through an incentive pay program based on company performance, job level, and individual performance.
Benefits GM offers a variety of health and wellbeing benefit programs, including medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts, and more.
Immigration Sponsorship GM does not provide immigration‑related sponsorship for this role. This position requires the ability to legally operate a motor vehicle on a regular basis and successfully complete a Motor Vehicle Report review.
Accommodations General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number for which you are applying.
Non‑Discrimination and Equal Employment Opportunities (U.S.) General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. All employment decisions are made on a non‑discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
#J-18808-Ljbffr